Rchr
J-GLOBAL ID:200901017527925086   Update date: Oct. 26, 2021

Matsuoka Hirotaka

マツオカ ヒロタカ | Matsuoka Hirotaka
Affiliation and department:
Job title: Professor
Research field  (1): Sports science
Research keywords  (1): sport management, sport marketing, sport consumer behavior
Research theme for competitive and other funds  (7):
  • 2021 - 2024 スポーツイベントの開催が人々のスポーツ参加に与える影響の検討
  • 2018 - 2022 オリンピック・パラリンピックが開催地に与える社会的影響の検討
  • 2015 - 2019 The impact of sporting events on the community
  • 2018 - 2019 Fans’ responses to the internationalization of team sports brands: the case of the German football league Bundesliga in Japan
  • 2012 - 2015 Assessing the social value of spectator sports
Show all
Papers (42):
  • Shintaro Sato, Keita Kinoshita, Koichi Sekino, Haruka Amano, Yoshifumi Bizen, Hirotaka Matsuoka. The Association Between Facial Width-to-Height Ratio (fWHR) and Sporting Performances: Evidence From Professional Basketball Players in Japan. Frontiers in Psychology. 2021. 12
  • Tae-Ahn Kang, Hirotaka Matsuoka. The effect of sponsorship purpose articulation on fit: moderating role of mission overlap. International Journal of Sports Marketing and Sponsorship. 2021. 22. 3. 550-565
  • Rei Yamashita, Tae-Ahn Kang, Hirotaka Matsuoka. Gender differences in statistical interaction effects of perceived well-being and structural constraints on the intention to attend a game. Managing Sport and Leisure. 2021. 1-14
  • Shintaro Sato, Tae-Ahn Kang, Ebe Daigo, Hirotaka Matsuoka, Munehiko Harada. Graduate employability and higher education’s contributions to human resource development in sport business before and after COVID-19. Journal of Hospitality, Leisure, Sport & Tourism Education. 2021. 28. 100306-100306
  • Jeongbeom Hahm, Tae-Ahn Kang, Hirotaka Matsuoka. Understanding the Relationship between Past Experience of a Sports Mega-Event and Current Spectatorship: The Mediating Role of Nostalgia. Sustainability. 2021. 13. 6. 3504-3504
more...
MISC (39):
  • 松岡 宏高. マネジメント学からの期待 (特集 2020横浜スポーツ学術会議). 体育の科学. 2020. 70. 8. 560-564
  • Suggestion for outdoor education research : from the viewpoint of sports management. Japan Outdoor Education Journal. 2020. 23. 2. 27-35
  • 松岡 宏高. 統括力と経営力 (特集 スポーツにみる"力"の多様性). 体育の科学. 2019. 69. 9. 663-667
  • Examining Fan Community of High School Baseball : Focusing on Social Network Quality. 2019. 108-113
  • Service Quality, Satisfaction and Behavioral Intention in Participating Event Sport Tourism. 2018. 160-166
more...
Books (24):
  • Sport Marketing
    2018 ISBN:9784469268430
  • Sport business in leading economies
    2018 ISBN:9781787435643
  • スタジアムとアリーナのマネジメント
    創文企画 2017 ISBN:9784864130936
  • 図とイラストで学ぶ新しいスポーツマネジメント
    大修館書店 2016 ISBN:9784469268041
  • スポーツ・ファン・マネジメント
    創文企画 2016 ISBN:9784864130837
more...
Education (3):
  • - 2001 The Ohio State University Sport Management
  • - 1995 Osaka University of Health and Sport Sciences
  • - 1993 kyoto University of Education Physical Education
Professional career (1):
  • Ph.D. (The Ohio State University)
Work history (5):
  • 2015/04 - 現在 Waseda University
  • 2009/04 - 2015/03 Waseda University
  • 2003/04 - 2009/03 Biwako Seikei Sport College
  • 2001 - 2002 The Ohio State University
  • 1995 - 1996 Osaka University of Health and Sport Sciences
Association Membership(s) (6):
Japan Association for Sport Management ,  Asian Association for Sport Management ,  日本体育学会 ,  日本スポーツ産業学会 ,  North American Society for Sport Management ,  日本体育・スポーツ経営学会
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