Rchr
J-GLOBAL ID:200901018140639642   Update date: Oct. 15, 2022

Yamashita Takako

ヤマシタ タカコ | Yamashita Takako
Affiliation and department:
Research field  (2): Commerce ,  Commerce
Research keywords  (3): 消費者行動 ,  マーケティング ,  Marketing
Research theme for competitive and other funds  (3):
  • 少子高齢化社会における消費構造.金融資産選択行動のマクロ的構造基底
  • The criticism of the consumption theory in marketing
  • Macro-Structual Bases of Consumption & financial assets preferance in an Aging and Low Birth-Rate Society
Papers (21):
  • Tadashi Matsuoka, Takako Yamashita. Experiential marketing in Traditional industries: The Case of Kyoto Incense Producer Shoyeido. Celebrating the Past and Future of Marketing and Discovery with Social Impact: 2021 AMS Virtual Annual Conference and World Marketing Congress. 2022. 519-530
  • Takako Yamashita, Kayo Yamazaki. Balancing Service Quality and Risk Management in Nursing-Care Facility: Improving User Satisfaction and Creating Positive Work Environments. Marketing Review. 2022. 3. 1
  • Hikaru Goto, Yuki Oike, Takako Yamashita. Customer Analysis and ISM Practice by ID-POS in Drugstores for Narrow Trade Areas. Marketing Review. 2022. 3. 1
  • Yoko Aoyama, Takako Yamashita. Improving Translation-Based Communication in Japanese Multinationals Using Internal Marketing. From Micro to Macro: Dealing with Uncertainties in the Global Marketplace: Proceedings of the 2020 Academy of Marketing Science. 2021. 263-275
  • 山下貴子. 次世代金融サービスと消費者行動. 同志社大学ディスカッション・ペーパー・シリーズ. 2019. DBS-19-01. 1-22
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MISC (10):
  • 山下貴子. 第13章 Creating Shared Value(共通価値の創造)の実践. パンデミック時代における良心. 2021. 108-115
  • Conceptual Changes in Financial Literacy. 2015. 27. 2. 83-95
  • 山下貴子. 景気の変化を読み解く金融リテラシー. 2015. 79. 1-6
  • 山下貴子. 金融意識調査からみた資産選択行動. 日本FP協会調査研究レポート. 2015. 85. 1-6
  • リーマン・ショック後の米国家計の金融資産選択行動. 流通科学大学論集 流通・経営編. 2014. 10. 1-21
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Books (2):
  • Conscience in the Age of Pandemics
    2021
  • 金融行動のダイナミクス: 少子高齢化と流通革命
    2011
Lectures and oral presentations  (18):
  • The Dilemma of Current Business models in the Japanese Film Market :Causes and Solutions
    (Academy of Marketing Science World Marketing Congress, 2021)
  • Application of Service Dominant Logic in Traditional Industries of Kyoto Value Creation from the Cases of Shoyeido, a Long-established Incense Business
    (Academy of Marketing Science World Marketing Congress 2021)
  • Internal Marketing Strategy Based on the Translated Documents in the Japanese Global Enterprises
    (2020 Academy of Marketing Science ANNUAL (VIRTUAL) CONFERENCE 2020)
  • 地域酒類卸売業の価値共創戦略 - SDロジックを援用したCreating Shared Value(共通価値の創造)の実現 -
    (日本マーケティング学会 2020)
  • CSVを実践する新手法の検討 - サンテFXシリーズで働き方改革を推進するコミュニケーション戦略 -
    (日本マーケティング学会 2020)
more...
Education (4):
  • - 1998 Kobe University
  • - 1998 Kobe University Graduate School, Division of Administration
  • - 1987 Kwansei Gakuin University School of Humanities
  • - 1987 Kwansei Gakuin University Faculty of Literature
Professional career (3):
  • (BLANK) (Kobe University)
  • (BLANK) (Kobe University)
  • 博士(学術) (東京大学)
Work history (1):
  • University of Marketing and Distribution Sciences Faculty of Commerce, Department of Marketing and Distribution Sciences Associate Professor
Committee career (7):
  • 2015/06 - 現在 公益財団法人 神戸いきいき勤労財団 理事
  • 2015/06 - 現在 神戸市消費者苦情処理審議委員会 委員
  • 2015/04 - 現在 神戸市消費生活会議 委員
  • 2008 - 2010 神戸市物価安定市民会議委員(神戸市消費者協会)
  • 2010 - ~ 神戸市勤労者福祉共済審議会委員
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Awards (6):
  • 2021/10 - Japan marketing academy Best oral paper award Balancing Service Quality and Risk Management in Nursing-Care Facility: Improving User Satisfaction and Creating Positive Work Environments
  • 2021/10 - Best oral paper award Customer Analysis and ISM Practice by ID-POS in Drugstores for Narrow Trade Areas
  • 2010 - 日本FP学会 学会賞(奨励賞)
  • 2007 - 日本FP学会 学会賞(優秀論文賞)
  • 2007 - 吉田秀雄賞 奨励賞
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Association Membership(s) (6):
Academy of Marketing Science ,  AMA ,  日本FP学会 ,  日本マーケティグサイエンス学会 ,  消費者行動学会 ,  日本商業学会
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