Rchr
J-GLOBAL ID：200901018140639642
Update date: Oct. 15, 2022
Yamashita Takako
ヤマシタ タカコ | Yamashita Takako
Affiliation and department：
Research field (2)：
Commerce
, Commerce
Research keywords (3)：
消費者行動
, マーケティング
, Marketing
Research theme for competitive and other funds (3)：
- 少子高齢化社会における消費構造.金融資産選択行動のマクロ的構造基底
- The criticism of the consumption theory in marketing
- Macro-Structual Bases of Consumption & financial assets preferance in an Aging and Low Birth-Rate Society
Papers (21)：
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Tadashi Matsuoka, Takako Yamashita. Experiential marketing in Traditional industries: The Case of Kyoto Incense Producer Shoyeido. Celebrating the Past and Future of Marketing and Discovery with Social Impact: 2021 AMS Virtual Annual Conference and World Marketing Congress. 2022. 519-530
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Takako Yamashita, Kayo Yamazaki. Balancing Service Quality and Risk Management in Nursing-Care Facility: Improving User Satisfaction and Creating Positive Work Environments. Marketing Review. 2022. 3. 1
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Hikaru Goto, Yuki Oike, Takako Yamashita. Customer Analysis and ISM Practice by ID-POS in Drugstores for Narrow Trade Areas. Marketing Review. 2022. 3. 1
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Yoko Aoyama, Takako Yamashita. Improving Translation-Based Communication in Japanese Multinationals Using Internal Marketing. From Micro to Macro: Dealing with Uncertainties in the Global Marketplace: Proceedings of the 2020 Academy of Marketing Science. 2021. 263-275
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山下貴子. 次世代金融サービスと消費者行動. 同志社大学ディスカッション・ペーパー・シリーズ. 2019. DBS-19-01. 1-22
ｍore...
MISC (10)：
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山下貴子. 第13章 Creating Shared Value(共通価値の創造)の実践. パンデミック時代における良心. 2021. 108-115
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Conceptual Changes in Financial Literacy. 2015. 27. 2. 83-95
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山下貴子. 景気の変化を読み解く金融リテラシー. 2015. 79. 1-6
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山下貴子. 金融意識調査からみた資産選択行動. 日本FP協会調査研究レポート. 2015. 85. 1-6
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リーマン・ショック後の米国家計の金融資産選択行動. 流通科学大学論集 流通・経営編. 2014. 10. 1-21
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Books (2)：
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Conscience in the Age of Pandemics
2021
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金融行動のダイナミクス: 少子高齢化と流通革命
2011
Lectures and oral presentations (18)：
-
The Dilemma of Current Business models in the Japanese Film Market :Causes and Solutions
(Academy of Marketing Science World Marketing Congress, 2021)
-
Application of Service Dominant Logic in Traditional Industries of Kyoto Value Creation from the Cases of Shoyeido, a Long-established Incense Business
(Academy of Marketing Science World Marketing Congress 2021)
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Internal Marketing Strategy Based on the Translated Documents in the Japanese Global Enterprises
(2020 Academy of Marketing Science ANNUAL (VIRTUAL) CONFERENCE 2020)
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地域酒類卸売業の価値共創戦略 - SDロジックを援用したCreating Shared Value(共通価値の創造)の実現 -
(日本マーケティング学会 2020)
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CSVを実践する新手法の検討 - サンテFXシリーズで働き方改革を推進するコミュニケーション戦略 -
(日本マーケティング学会 2020)
ｍore...
Education (4)：
- - 1998 Kobe University
- - 1998 Kobe University Graduate School, Division of Administration
- - 1987 Kwansei Gakuin University School of Humanities
- - 1987 Kwansei Gakuin University Faculty of Literature
Professional career (3)：
- (BLANK) (Kobe University)
- (BLANK) (Kobe University)
- 博士(学術) (東京大学)
Work history (1)：
- University of Marketing and Distribution Sciences Faculty of Commerce, Department of Marketing and Distribution Sciences Associate Professor
Committee career (7)：
Awards (6)：
- 2021/10 - Japan marketing academy Best oral paper award Balancing Service Quality and Risk Management in Nursing-Care Facility: Improving User Satisfaction and Creating Positive Work Environments
- 2021/10 - Best oral paper award Customer Analysis and ISM Practice by ID-POS in Drugstores for Narrow Trade Areas
- 2010 - 日本FP学会 学会賞(奨励賞)
- 2007 - 日本FP学会 学会賞(優秀論文賞)
- 2007 - 吉田秀雄賞 奨励賞
- 1999 - 日本商業学会 学会賞(論文賞)
Show all
Association Membership(s) (6)：
Academy of Marketing Science
, AMA
, 日本FP学会
, 日本マーケティグサイエンス学会
, 消費者行動学会
, 日本商業学会
