Mototaka Sakashita

サカシタモトタカ | Mototaka Sakashita

Affiliation and department：
Job title： Professor
Homepage URL (2)： http://www.kbs.keio.ac.jp/faculty/sakashita_m.html , http://www.kbs.keio.ac.jp/en/faculty/sakashita_m.html

Research field (1)： Commerce

Research keywords (4)：小売マネジメント , ブランドマネジメント , 消費者行動 , マーケティング

Research theme for competitive and other funds (6)：

2023 - 2026 シェアリングエコノミーの促進・阻害要因に関する日印国際比較研究
2020 - 2023 モバイルコミュニケーションが消費者購買意思決定に与える影響に関する実証研究
2017 - 2020 オムニチャネルを通じた小売店舗ブランド構築に関する実証研究
2014 - 2017 An Empirical Study of Consumers' Brand Parity: Antecednts and Cosequences
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Papers (46)：

Goswami R, Chatterjee S, Sakashita M. What Drives Intention to Participate in Peer-to-Peer Sharing Economy? Evidence from Japan. Advances in Consumer Research (ACR Asia-Pacific Conference Proceedings). 2024
Talwar S, Dhir A, Kumar S, Sakashita M. How do orientation towards finances, financial well-being, and risk profile influence heuristics?. The World Finance Conference Proceedings. 2023
Goswami R, Chatterjee S, Sakashita M. Role of Religiosity and Spirituality in forming Intention to Participate in Peer-to-Peer Sharing Economy. AMS World Marketing Congress (WMC) proceedings. 2023
Sakashita M, Rahul G, Swagato C. How Do Religiosity and Spirituality Affect Green Purchase Intentions? A Comparative Study between India and Japan. European Marketing Academy Annual Conference 2023 Proceedings. 2023
Tanusondjaja A, Romaniuk J, Nenycz-Thiel M, Sakashita M, Viswanathan V. Examining Pareto Law across Department Store Shoppers. International Journal of Market Research. 2023. 65. 5. 581-596

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MISC (7)：

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Books (12)：

The Power of Marketing
Yuhikaku 2023
サービスと消費者行動
千倉書房 2020
Generation Z in Japan: Raised in Anxiety
The New Generation Z in Asia: Dynamics, Differences, Digitalization 2020 ISBN:9781800432215
ベーシック・マーケティング(第二版)
同文舘出版 2019
朝倉実践心理学講座(第2巻)マーケティングと広告の心理学
朝倉書店 2013

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Lectures and oral presentations (72)：

What Drives Intention to Participate in Peer-to-Peer Sharing Economy? Evidence from Japan
(ACR Asia-Pacific Conference 2024)
How do orientation towards finances, financial well-being, and risk profile influence heuristics?
(The World Finance Conference 2023)
Role of Religiosity and Spirituality in forming Intention to Participate in Peer-to-Peer Sharing Economy
(2023 AMS World Marketing Congress (WMC) 2023)
How Do Religiosity and Spirituality Affect Green Purchase Intentions? A Comparative Study between India and Japan
(European Marketing Academy Annual Conference 2023)
リアル店舗のポストコロナ対応
(日本消費者行動研究学会第66回消費者行動研究コンファレンス 2023)

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Education (3)：

Professional career (2)：

Work history (5)：

2024/03 - 2024/03 Tongji University School of Economics and Management Visiting Scholar
2018/10 - 2021/09 Northwestern University Spiegel Digital & Database Research Center, Medill School of Integrated Marketing Communications Research Affiliate
2015/10 - 2018/09 Northwestern Univerisity Retail Analytics Council, Medill School of Integrated Marketing Communications Research Fellow
2013/04 - 2013/12 Northwestern University Kellogg School of Management Visiting Scholar
2004/04 - 2007/03 上智大学経済学部経営学科専任講師

Committee career (3)：

Awards (3)：

Association Membership(s) (4)：

European Marketing Academy , 日本商業学会 , 日本消費者行動研究学会 , European Advertising Academy

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