Kawamura Yoji

カワムラヨウジ | Kawamura Yoji

Affiliation and department：
Job title： Professor
Homepage URL (1)： http://www.bus.kindai.ac.jp/kawamura/index.html

Research field (3)： Commerce , Business administration , Intelligent informatics

Research keywords (5)： Model , Marketing Information System , Intelligent Information System , Advertising , Marketing

Research theme for competitive and other funds (13)：

2021 - 2022 宇陀の魅力PR事業
2019 - 2021 消費者の関与を獲得する広告技法の分析
2011 - 2016 Modeling and Manipulating the Human Decision-Making Process of Purchase in the Retail Shop Environment
2010 - 2014 映像修辞に基づく広告映像制作支援情報システムに関する研究
2011 - 2013 ソーシャルメディアのキーワード・意味連鎖に基づく消費者インサイトの分析

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Papers (39)：

Changes and Systematization of Memorable Advertising Creative Factors. Bulletin of Nikkei Advertising Research Institute. 2022. 56. 5. 50-57
Yoji Kawamura. Relationship Between Worldview and Advertising Techniques. Proceedings of the 2022 International Conference on Artificial Life and Robotics. 2022. 1043-1047
KAWAMURA Yoji. An Analysis of Cognitive Elements and Effects of Video Commercials: Toward Effective Indexing and Video Production. Bridging the Gap Between AI, Cognitive Science, and Narratology with Narrative Generation. 2020. 283-309
KAWAMURA Yoji. An Analysis on Commercial Film Techniques and Effects Using Positive Factors of Evaluation Database System. Journal of Robotics, Networking and Artificial Life. 2019. 6. 1. 1-6
KAWAMURA Yoji. Practice and Modeling of Advertising Communication Strategy: Sender-Driven and Receiver-Driven. Content Generation Through Narrative Communication and Simulation. 2018. 358-379

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MISC (41)：

川村洋次. 消費者の関与を獲得する広告技法の分析. 吉田秀雄記念事業財団研究助成集(要旨)2020年度(令和2年)第54次. 2021. 54. 45-57
川村洋次. 消費者の関与を獲得する広告技法の分析. 吉田秀雄記念事業財団2019年度・第53次/2020年度・第54次継続研究助成研究報告書. 2021. 1-189
KAWAMURA Yoji. A Study on the Commercial Film Production Support System Based on Image Rhetoric. Report (No.22500102) on the Grants-in-Aid for Scientific Research. 2014. 1-6
Yoji Kawamura. Narrative Generation by Advertising Communication Strategy. WI-Consortium. 2013
川村洋次. ソーシャルメディアのキーワード・意味連鎖に基づく消費者インサイトの分析. 吉田秀雄記念事業財団平成24年度助成研究報告書. 2013. 1-93

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Books (7)：

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Lectures and oral presentations (30)：

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Education (3)：

1996 - 1999 The University of Tokyo Graduate School of Arts and Sciences Department of Multi-Disciplinary Sciences,General Systems Sciences
1991 - 1993 University of Tsukuba Graduate School of Systems Management
1979 - 1983 Tokyo Institute of Technology Faculty of Science Department of Applied Physics

Professional career (1)：

Work history (7)：

2007/04 - 現在 Kindai University Faculty of Business Administration Department of Business Administration Professor
2002/04 - 2007/03 Kindai University Faculty of Business Administration Department of Business Administration Associate Professor
2000/04 - 2002/03 Osaka University of Economics and Law Faculty of Economics Associate Professor
1999/04 - 2000/03 Osaka University of Economics and Law Faculty of Economics Lecturer
1998/04 - 1999/03 Shizuoka Sangyo University Faculty of Business Administration Part Time Lecturer

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Committee career (7)：

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Awards (1)：

Association Membership(s) (7)：

IEEE , 情報処理学会 , 日本行動計量学会 , 日本広告学会 , 日本認知科学会 , IEEE , 米国広告学会

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