YU CHENGHUA. A study on the management innovation of a traditional sake manufacturer: Focusing on the case of Chiyomusubi Sake Brewery Co., Ltd. 2024. PR1-PR14
YU CHENGHUA. Human Resource Management of Japanese Companies in Malaysia: Focusing on the Cases of Three Japanese Manufacturing Companies. 2022. RE25-RE35
Yu Chenghua. A Study on Destructive Innovation in China’s New Energy Vehicle Industry. 2021. 9-25
Yu Chenghua, Zhang Jiehui. A Consideration about Relationship Management of Chinese Ethnic Retailers:Case Study of Yonghui Superstores. 2020. 4. 2. 20-36
yu chenghua. New Energy Vehicle Policies and Electrification Strategies of Automotive Manufacturers in China. 2019. 16. 11-30
Management innovation for a traditional industry of sake manufacturers
(The 97th annual conference of the Japan Academy of Business Administration 2023)
Open Innovation in China's New Energy Vehicle Market
(International Conference on Business, Economics and Information Technology(ZOOM in Osaka Metropolitan University) 2023)
The possibility of strategic cooperation between Chinese and Japanese enterprises in the field of new energy vehicles
(nternational Forum on Multilateral Industry and Sci-tech Cooperation among ASEAN Plus Three (APT) Countries 2021)
「マレーシアにおける日系企業の人材マネジメント-日系製造業3社の事例を中心に-」
(日本労務学会第51回全国大会(ZOOM in 神戸大学) 2021)
「中国自動車の電動化におけるオープンイノベーションに関する一考察 -比亜迪の自動車事業を中心に-」
(日本経営学会 第94回全国大会(ZOOM in 慶応義塾大学) 2020)
2009/04 - 2012/03 Teikyo Heisei University Faculty of Modern Life, Department of Leisure Management
2008/04 - 2009/03 Tokyo Metropolitan University
2007/11 - 2009/03 株式会社 香名屋
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Association Membership(s) (4):
JAPAN ACADEMY OF BUSINESS ADMINISTRATION
, JAPAN SOCIETY OF HUMAN RESOURCE MANAGEMENT
, Japanese Academy of Human Resource Development
, JAPANESE ASSOCIATION FOR CHINESE ECONOMY AND MANAGEMENT STUDIES