Rchr
J-GLOBAL ID：200901064405371851   Update date: Sep. 19, 2024

Nagasawa Shinya

ナガサワ シンヤ | Nagasawa Shinya
Affiliation and department：
Waseda University Faculty of Commerce Graduate School of Business and Finance

About Waseda University Faculty of Commerce Graduate School of Business and Finance


Job title： Professor
Homepage URL  (1)： http://www.f.waseda.jp/nagasawa/index.html
Research field  (2)： Commerce ,  Business administration
Research keywords  (2)： Design & Brand Innovation Management ,  Design & Brand Innovation Management
Research theme for competitive and other funds  (55)：
  • 2018 - 2023 Branding of Manufacturing Process by Luxury Brands and its Application to Local and Long-stanging Companies in Japan
  • 2018 - 2023 ラグジュアリーブランドのものづくりブランド化の過程と我が国地場・伝統企業への応用
  • 2020 - 2021 ロジスティクス・SCM
  • 2019 - 2020 感性産業&ブランディング論
  • 2019 - 2020 ロジスティクス・SCM
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Papers (662)：
  • Nagasawa, Shin'ya, Norihiro Suganami. Flagship Store Strategy for Brand Building: Comparison between Luxury Brands and SPA Brands. 2020 Global Marketing Conference at Seoul Proceedings (November 2020), Global Alliance of Marketing & Management Associations. 2020. 500-513
  • Nagasawa, Shin'ya, Norihiro Suganami. Luxury Strategy by Simple and Pleasant Life-Style Brand of MUJI: Flagship Store Strategy for Large Store Location. Journal of Textile Science & Fashion Technology. 2020. 6. 4. 1-7
  • 長沢伸也. 「旗艦店戦略」によるブランド構築:ユニクロと無印良品の海外事例に見る-. 商品開発・管理研究、商品開発・管理学会. 2020. 17. 1. 26-46
  • Kumagai, Ken, Shin'ya Nagasawa. Launch of Sustainable Plastic Apparel: Effects of Brand Luxury and Experience on Consumer Behaviour. Sustainability, MDPI AG. 2020. 12. 18, 7662. 1-15
  • 長沢伸也. 特集「暮らしにおける感性商品研究」 感性価値/物神的価値のこれから-ラグジュアリー戦略の適用と重要性-. 日本感性工学会誌「感性工学」. 2020. 18. 3. 101-106
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Books (114)：
  • 地場伝統企業のものづくりブランディング-玉川堂、勝沼醸造、白鳳堂、能作はなぜ成長し続けるのか-
    晃洋書房 2020
  • 老舗ものづくり企業のブランディング-鎚起銅器・玉川堂、香老舗松栄堂、京唐紙・唐長、甲州印伝・印傅屋上原勇七-
    同友館 2020
  • ラグジュアリーと非ラグジュアリーの店舗立地戦略-理想の自分、現実の自分とブランドの関係-
    文眞堂 2020
  • 感性産業のブランディング-グランドセイコー、ファクトリエ、超高密度織物DICROS、日本遺産ブランドHIRUME-
    海文堂出版 2020 ISBN:9784303723859
  • 化粧品における感性価値創造-使用感評価と処方設計-
    シーエムシー出版 2020 ISBN:9784781314938
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Lectures and oral presentations  (712)：
  • 感性工学と感性評価と経験価値経験価値と感性価値:顧客の体験と感性をデザインする
    (第10回横幹連合コンファレンス 2019)
  • 感性研究におけるデータ科学(招待講演)
    (日本色彩学会コスメティクスと肌・顔研究会シンポジウム「感性とデータ科学」 2019)
  • The Value of Core Products: Implications of the Business Turnaround Cases
    (22nd QMOD (Quality Management and Organizational Development) - ICQSS (International Conference on Quality and Service Sciences) Conference 2019 - Leadership and Strategies for Quality, Sustainability and Innovation in the 4th Industrial Revolution - 2019)
  • Absence of Luxury Brands in Japan (Invited Speaker for Keynote Speech)
    (Mystique of Luxury Brands - Japan Conference 2019)
  • The Future of Luxury Brands in Japan (Panel Discussion)
    (Mystique of Luxury Brands - Japan Conference 2019)
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Education (3)：
  • 1982 - 1986 Waseda University Graduate School of Science and Engineering Department of Mechanical Engineering
  • 1978 - 1980 Waseda University Graduate School of Science and Engineering Department of Mechanical Engineering
  • 1974 - 1978 Waseda University School of Science and Engineering Department of Industrial Engineering
Professional career (1)：
  • Doctor of Engineering (Waseda University)
Work history (17)：
  • 2012/04 - 2018/03 Luxury Branding Module (April/March/2015 LVMH Moet Hennessy. Louis Vuitton Chair Professor), Waseda Business School Director
  • 2017/02 - 2017/04 Sciences Po. Paris (Institut d'Etudes Politiques de Paris), France Visiting Professor
  • 2015/10 - Ritsumaikan Asia-Pacific University Visiting Professor
  • 2015/02 - 2015/03 Universite Paris-Dauphine, France Exchange Schola
  • 2014/02 - 2014/03 Sciences Po. Paris (Institut d'Etudes Politiques de Paris), France Visiting Professor
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Committee career (22)：
  • 2018/04 - 2020/09 日本学術会議 「総合工学委員会・機械工学委員会合同工学システムに関する安全・安心・リスク検討分科会工学システムに対する安心感等検討小委員会」委員
  • 2018/06 - 横断型基幹科学技術研究団体連合 学術・国際委員会および広報・出版委員会委員
  • 2018/03 - 2018/03 Traditional crafts industry chamber, Ministry of Economy, Trade and Industry Member, Judging committee for branding of local resources (local crafts)
  • 2018/03 - 2018/03 経済産業省商務情報政策局伝統的工芸品産業室 平成30年度「ふるさと名物応援事業費補助金(産地ブランド化推進事業)」公募審査に係る審査委員
  • 2018/01 - International Marketing Trends Conference Member of Scientific Committee, Professor Elyette Roux Prize (Best Thesis in Luxury Brand Management)
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Awards (16)：
  • 2018/08 - Association of Product Development and Management Best Paper Award, Bi-Annual Conference
  • 2017/11 - Association of Product Development and Management, Japan Best Paper Award, Bi-Annual Conference
  • 2017/04 - Marquis Who's Who Albert Nelson Marquis Lifetime Achievement
  • 2015/01 - International Marketing Trends Conference Marketing Trends Awards
  • 2012/05 - United Cultural Convention Lifetime Achievement Award, United Cultural Convention
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Association Membership(s) (10)：
Japan Society for Sensory Evaluation ,  Japan Society for Fashion Business ,  Japan Society for Fuzzy Theory and Intelligent Informatics ,  Japan Society of Marketing and Distribution ,  Japanese Society for Science of Design ,  International Society of Management Engineers ,  Japan Society of Kansei Engineering ,  EcoDesign Promotion Network ,  The Association of Decoration Technologies ,  Association of Product Development and Management
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