Rchr
J-GLOBAL ID：200901064714122092   Update date: Jul. 31, 2024

Akinori Ono

オノ アキノリ | Akinori Ono
Affiliation and department：
Keio University Faculty of Business and Commerce

About Keio University Faculty of Business and Commerce


Job title： Professor
Homepage URL  (1)： http://www.fbc.keio.ac.jp/~akinori/
Research field  (1)： Commerce
Research theme for competitive and other funds  (2)：
  • 2019 - 2022 Brand Switching Behavior in Customization Systems
  • 2016 - 2019 カスタマイゼーションの複雑性と企業推奨
Papers (132)：
  • Ono A, Eguro Y, Narisawa T, Nomura N, Sato T, Sato Y, Shibamoto Y, Yoshida S. Is the Effect of Luxury Advertising on Consumer Evaluations of Fashion Brands Positive or Negative?. International Journal of Advertising. 2020. 39. 6. 843-857
  • Ono A, Kawamura S, Nishimori Y, Oguro Y, Shimizu R, Yamamoto S. Anime pilgrimage in Japan: Focusing Social Influences as determinants. Tourism Management. 2020. 76
  • Akinori Ono, Tomokazu Kubo. "What Determines Firms' Intention to Postpone Product Differentiation?". Journal of Marketing Channels. 2019. 25. 4
  • Akinori Ono. "Various Consumer Needs for “Facial” Product Designs: Exploring New Customization Systems for Anthropomorphized Products". Japan Marketing Journal. 2019. 38. 4. 6-19
  • Akinori Ono. "Diversity of Customer Relationship in Education Services". Student Counseling Room Bulletin. 2019. 45
ｍore...
Books (8)：
  • <i>Encyclopedia of Information Science and Technology, Fourth Edition</i>
    IGI Global 2017
  • Colin L. Campbell, ed., <i>RMarketing Challenges in a Turbulent Business Environment</i>
    Springer 2016
  • Colin L. Campbell, ed., <i>Marketing in Transition: Scarcity, Globalism, & Sustainability</i>
    Springer 2015
  • <i>Encyclopedia of Mobile Phone Behavior</i>
    IGI Global 2015
  • <i>Distribution Channel: New Developments of the New Institutional Approach</i>
    Yuhikaku 2011
ｍore...
Lectures and oral presentations  (88)：
  • "The Jilting Effect in Mass Customization Systems: Switching Behavior of Consumers That Abandon Ordering Attractive Products"
    (8th Conference 2019 2019)
  • "The Effect of Photo-sharing via SNS on Consumer Engagement and Enjoyment"
    (2019 AMA Winter Educators' Conference 2019)
  • "The Jilting Effect in Mass Customization Systems"
    (KSMS 2016 International Conference 2018)
  • "The Effects of Visual Complexity on Consumer Response to the Cluster of Ads"
    (KSMS 2018 International Conference 2018)
  • "Three Kinds of Anthropomorphized Brands and Consumer Preference: Mediating Effects of Instrumental and Terminal Materialism"
    (GAMMA Global Marketing Conference 2018)
ｍore...
Works (89)：
  • Best paper award won by advised students (Kansai University Business Plan Competition)
    2019 - 現在
  • Best paper award won by advised students (Kansai University Business Plan Competition)
    2019 - 現在
  • Best paper award won by advised students (Keio University FBC Awards)
    2019 - 現在
  • Best paper award won by advised students (Kansai University Business Plan Competition)
    2018 - 現在
  • Member, The boards of examiners to adjudicate Ph.D. theses, Graduate School of Commerce, Waseda University
    Akinori Ono 2018 - 現在
ｍore...
Education (4)：
  • 2003 - 2003 Keio University Graduate School of Business and Commerce Marketing
  • 2000 - 2000 Keio University Graduate School of Business and Commerce Marketing
  • 1997 - 1997 Keio University Graduate School of Business and Commerce Marketing
  • 1995 - 1995 Keio University Department of Business and Commerce
Professional career (2)：
  • M.A. (Marketing) (Keio University)
  • Ph.D. (Marketing) (Keio University)
Work history (21)：
  • 2019 - 現在 Visiting Professor, Department of Computer Science, Tsuda University (Tokyo, Japan)
  • 2018 - 現在 Visiting Professor, Department of Business Administration, Chuo University (Tokyo, Japan)
  • 2017 - 現在 Visiting Professor, Department of Business Administration, Chuo University (Tokyo, Japan)
  • 2010 - 現在 Professor, Faculty of Business and Commerce, Keio University (Tokyo, Japan)
  • 2018 - 2018 Visiting Professor, Faculty of Humanities and Social Sciences, Iwate University (Iwate, Japan)
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Committee career (15)：
  • 2017 - 現在 日本マーケティング学会 会員(理事 2017年-)
  • 2016 - 現在 American Marketing Association Member
  • 2008 - 現在 Association for Consumer Research Member
  • 2007 - 現在 INFORMS (Institute for Operations Research and Management Science) Society for Marketing Science Member
  • 2007 - 現在 INFORMS (Institute for Operations Research and Management Science) Society for Marketing Science Member
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Awards (12)：
  • 2020/09 - Mass Customization & Personalization Conference in Europe Mass Customization & Personalization Missionaries & Presenters of the Year 2020 "Your Customers May Feel Jilted: The Hidden Risk of Hybrid E-Customization Systems"
  • 2020/06 - Distribution Economics Institute of Japan Measures Against the New Coronavirus in the Agriculture and Food Distribution Sectors (AMR, DEIJ), Honorable Mention "The Impacts of Need for Uniqueness on Word-of-Mouth Sending"
  • 2019/11 - Korean Scholars of Marketing Science KSMS International Marketing Conference Best Paper Award Honorable Mention "The Hybrid of Certain and Uncertain Incentives: The Reinforcing-Uncertainty Effect Revisited"
  • 2018/10 - Japan Marketing Academy <i>Japan Marketing Journal</i>, 2018 Annual Best Paper Award "The Impacts of Need for Uniqueness on Word-of-Mouth Sending"
  • 2017/07/09 - Global Alliance of Marketing and Management Associations GFMC 2017 Best Conference Paper Award "High NFU (Need for Uniqueness) Consumers' Intention to Generate WOM About Luxury Goods"
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Association Membership(s) (9)：
American Marketing Association ,  Japan Marketing Academy ,  Association for Consumer Research ,  INFORMS (Institute for Operations Research and Management Science) Society for Marketing Science ,  Academy of Marketing Science (USA) ,  Marketing Educators' Association (USA) ,  Japan Society of Marketing and Distribution ,  Japan Association for Consumer Study ,  Keio Society of Business and Commerce
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