Sonobe Yasushi

• 2024 - 2027 International research on the organizational identity sharing function of spatial media supported by companies
• 2020 - 2024 Research on building internal and external relationships through corporate arts support
• 2017 - 2020 Research on building relationships with viewers and supporting companies by arts and cultural organizations
• 2013 - 2014 Japanese social consumer decision-making process
• 2012 - 2013 Elucidating the consumption decision-making process of Social Consumers
2011 - 2012 Solving social issues through consumption
2009 - 2010 Empirical research on the impact of corporate philanthropy on its credibility - Effect measurement focusing on the three-way matchup hypothesis between companies, philanthropies, and consumers
2006 - 2007 Social philanthropy that improves corporate credibility
2005 - 2006 Communication effects of corporate philanthropy
2004 - 2005 The relationship between company-owned websites and its credibility

• Makiko Kawakita, Yasushi Sonobe. Art Place as Media: The role of arts support in public relations. Japan Marketing Journal. 2023. 42. 4. 27-38
• Sonobe, Yasushi, Kawakita, Makiko. The Prestige Effects of Sponsorship on Attitudes toward Corporate Brands and Art Events. Japan Forum of Business and Society Annals. 2020. 9. 42-58
• Sonobe, Yasushi. Introduction: Strategic communication between companies and society. Japan Forum of Business and Society Annals. 2019. 8. 1-16
• Sonobe,Yasushi, Aota,Tomoki, Kikutani,Masayoshi, Kobayashi,Takahiro, Sakamoto,Katsuya, Sato,Hironori, Fukuda,Tetsuya. Humor and memorable experience in video sharing websites effect on attitude toward video and intention: Quantitative analyses using sightseeing PR video. Corporate Communication Studies. 2019. 23. 93-105
• Kawakita, Makiko, Sononbe, Yasushi. Quantitative research on the ambassador program of a cultural arts organization: The influence of volunteer motivation on commitment. Corporate Communication Studies. 2019. 23. 67-79

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• Sonobe,Yasushi. Art Place in Corporate Communications. Bulletin of Nikkei Advertising Research Institute. 2023. 328. 44-44
• Sonobe, Yasushi. What is the “business with high social value” that is really needed now?. Public Relations Magazine "Kakehashi", Industrial Employment Security Center of Japan. 2023. 37. 2. 4-7
• Kawakita, Makiko, Sonobe, Yasushi. Building Public Relations through an Art Place -A Case Study of Benesse Art Site Naoshima. Japan Forum of Business and Society Annals. 2021. 10. 31-40
• Yasushi, Sonobe. Japan Society for Corporate Communication Studies, Report on Participation in the International Conference: Insights Gained from Presentations in the U.S. Kouho Kaigi, June. 2020. 119-119
• Sonobe, Yasushi. "Mecenat and Public Relations" Case Study 6. Embodies "Coexistence and Co-Prosperity" with the Local Community: Ube Industries Group Charity Concert. Keizai Koho. 2019. 41. 3. 13

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• Art Place and Public Relations: What do companies and organizations gain from supporting the arts?
  YUHIKAKU PUBLISHING 2022 ISBN:9784641166059
• The 1st step to data analysis
  2022 ISBN:9784502436413
• Introduction to Public Relations : Theory and Practice 2nd edition
  Yuhikaku 2022 ISBN:9784641184596
• Basic Encyclopedia of Media Terms [2nd ed.]
  Sekaishisosha-Kyogakusha 2019 ISBN:9784790717324
• Introduction to Public Relations : Theory and Practice
  Yuhikaku 2014 ISBN:9784641184213

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• Mutual spillover effects of perceived prestige in arts support: Examining the influence on attitudes and the moderating effect of proximity
  (EUPRERA (The European Public Relations Education and Research Association) 25th Annual Congress in University of Bucharest, Romania 2024)
• Does art support lead to consumer purchasing behavior? : Soft selling strategy through spatial media sponsorship
  (Japan Society of Marketing and Distribution, Kanto Division, July Division's Study Group (Keio University Mita Campus) 2024)
• Quantitative analysis of mutual spillover effects of perceived prestige in arts support: Attitude improvement and moderation by proximity
  (Japan Institute of Marketing Science,115th Research Conference (Meijo University) 2024)
• Mutual Spillover Effects between the Brand and the Spatial Media in Arts Support: The Adjustability of Perceived Prestige Proximity
  (27th Annual International Public Relations Research Conference (DoubleTree by Hilton Orlando Downtown) 2024)
• Mutual spillover effects of brand and spatial media in arts support: Moderation by proximity of perceived prestige
  (14th Asian Marketing Research Report “Art Support and Corporate Image” (Hitotsubashi University Chiyoda Campus) 2024)

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• 2003 - 2007 Hitotsubashi University Graduate Schoool of Commerce and Management Marketing / Money and Finance Major, Doctoral Course
• 2001 - 2003 Hitotsubashi University Graduate School of Commerce and Management Marketing / Money and Finance Major, Master's Course
• 1995 - 1999 Waseda University Faculty of Commerce

• Ph.D. (Commerce) (Hitotsubashi University)

• 2024/04 - 現在 Tokyo Keizai University Faculty of Communication Studies Part-time lecturer
• 2019/04 - 現在 Toyo University
• 2019/04 - 現在 Toyo University Faculty of Sociology, Department of Media and Communication
• 2013/06 - 現在 Japan Productivity Center
• 2022/04 - 2024/03 Toyo University Faculty of Sociology Department of Media and Communication
2021/04 - 2023/09 Musashi University Faculty of Sociology
2018/12 - 2019/09 FUJI SOFT INCORPORATED Marketing advisor
2016/04 - 2019/03 Toyo University
2015/04 - 2019/03 Toyo University Faculty of Sociology, Department of Media and Communication
2017/05 - 2018/03 FUJI SOFT INCORPORATED Marketing theory lecturer
2015/04 - 2017/03 Takachiho University Faculty of Commerce
2014/04 - 2015/03 Toyo University Faculty of Sociology, Department of Media and Communication
2012/04 - 2015/03 Takachiho University Faculty of Commerce Associate Professor
2012/04 - 2013/03 Meiji University School of Business Administration, Department of Public Management
2008/04 - 2012/03 Takachiho University Faculty of Commerce Assistant Professor
2007/04 - 2008/03 Hitotsubashi University Graduate School of Commerce and Management Junior Fellow

• 2021/04 - 現在 Japan Marketing Academy Executive Director: Vice-Chairman of Planning and Administration
• 2016/10 - 現在 Japan Academy of Advertising Vice-Chairman of the Editorial Board
• 2013/10 - 現在 Kanto Division of the Japan Academy of Advertising Trustee
• 2021/05 - 2022/02 Commissioned by the Ministry of Health, Labour and Welfare, FY2021: Committee for the Provision of Comprehensive Information on Promotion of Women's Activities and Support for Balancing Work and Family Life Committee Member
• 2019/07 - 2021/06 Japan Society for Corporate Communication Studies Journal Committee, Executive Director
2019/04 - 2021/03 Japan Marketing Academy Executive Director: Committee Member of Planning and Administration
2017/06 - 2019/06 Japan Society for Corporate Communication Studies Director in the Research Committee
2017/06 - 2019/03 Japan Marketing Academy Director: Vice-Chairperson of Planning and Administration
2018/05 - 2018/10 Japan Society for Corporate Communication Studies Conference Organizing Committee Member
2015/06 - 2017/06 Japan Society for Corporate Communication Studies Business Committee Director
2010/10 - 2016/09 Japan Academy of Advertising Member of the Editorial Board
2015/07 - 2016/02 Council for the Promotion of Strategies on Education and Public Affairs in the Six Cities of Tama Chairperson
2014/12 - 2015/09 Japan Society for Corporate Communication Studies 20th Anniversary Convention Steering Committee
2012/04 - 2013/06 Japan Society for Corporate Communication Studies Member of the Business Committee

• 2023/11 - The Japan Academy of Advertising The Japan Academy of Advertising Award 2023, Academic Book Division, Academic Award Art Place and Public Relations: What do companies and organizations gain from supporting the arts?
• 2023/10 - Japan Society for Corporate Communication Studies The 18th Japan Society for Corporate Communication Studies Award (Outstanding Research Encouragement Award) Art Place and Public Relations: What Do Companies and Organizations Gain from Supporting the Arts?
• 2022/10 - Japan Marketing Academy Marketing Conference 2022 Poster Session 2022 / Best Poster Award Mutual Spillover Effects of Arts Support and Consumer Involvement
• 2021/10 - Japan Society of Corporate Communication The 16th Japan Society of Corporate Communication Award (Research Encouragement Award) The Prestige Effects of Sponsorship on Attitudes toward Corporate Brands and Art Events
• 2020/10 - Japan Society of Corporate Communication 15th Japan Society of Corporate Communication Award (Research Encouragement Award) Humor and memorable experience in video sharing websites effect on attitude toward video and intention: Quantitative analyses using sightseeing PR video
2019/10 - Japan Society of Corporate Communication The 14th Japan Society of Corporate Communication Award (Research Encouragement Award) Quantitative research on the ambassador program of a cultural arts organization: The influence of volunteer motivation on commitment:
2018/10 - Japan Marketing Academy Marketing Conference 2018 Poster Session 2018 / Best Poster Award Relationship between Tourism PR Videos and Consumer Behavior: Effects of Humor and Simulated Experience on Advertising Attitudes and Purchase Intentions
2016/10 - Japan Marketing Academy Marketing Conference 2016 Poster Session 2016 / Best Poster Award Brand Activation by a Professional Sports Team and Customer Community: The Case of the Carp Girls Club
2015/09 - Japan Society of Corporate Communication The 10th Japan Society of Corporate Communication Award for Contributions to Education and Practice Introduction to Public Relations: Theory and Practice

Japan Association for Media, Journalism and Communication Studies; JAMS (formerly The Japan Society for Studies in Journalism and Mass Communication; JSSJMC) ,  European Public Relations Education and Research Association ,  Japan Marketing Academy ,  Japan Association for Consumer Studies (JACS) ,  Japan Fofum of Buniness and Society(JFBS) ,  Japan Institute of Marketing Science (JIMS) ,  Japan Society of Marketing and Distribution (JSMD) ,  Japan Society for Corporate Communication Studies ,  Japan Academy of Advertising