Rchr
J-GLOBAL ID：200901086875775960   Update date: Feb. 14, 2024

Yamashita Yuko

Yamashita Yuko
Affiliation and department：
Hitotsubashi University Graduate School of Business Administration

About Hitotsubashi University Graduate School of Business Administration


Job title： Professor
Other affiliations (2)：
Research field  (1)： Commerce
Research keywords  (2)： 流通論 ,  -
Research theme for competitive and other funds  (7)：
  • 2022 - 2025 種のサステナビリティと収益性のジレンマを解決する変革的ラグジュアリー要件の解明
  • 2019 - 2022 複雑な品質を扱う組織フィールドの構造変化:真珠における品質基準の変更可能性の検討
  • 2013 - 2018 Empirical Research on Global Marketing of Creative Industries: The Role of Cross-Cultural Gatekeepers
  • 2014 - 2017 日本企業のマーケティング力研究:戦略と組織の統合メカニズムの解明
  • 2012 - 2015 Empirical Studies of Exporting Japan's Design Business to Emerging Countries
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Papers (38)：
  • Gen Fukutomi, Yuko Yamashita, Wataru Uehara, Hiroyuki Fukuchi. The use of marketing and financial metrics in Japanese firms. International Journal of Marketing & Distribution. 2021. 4. 1. 1-14
  • Yuko Yamashita. Investing in the Quality of the Future; Mikimoto's Ainoshima Pure Breed Pearl Venture Following the 1999 Japanese Akoya Pearl Oyster Extinction Crisis. Refereed Conference paper presented at Society for the Advancement of Socio-Economics Annual Conference, 27-29, June, 2019, The New School, New York City, USA. 2019
  • Keita Sakamoto, Yuko Yamashita. What Celebrity Endorsers Bring to Companies? Empirical Analysis on Risks of Celebrity Endorsers as Corporate Social Capital (jointly worked). The 18th International Marketing Trend Conference. 2019
  • Mai Uno, Yuko Yamashita. Problem of Marketing Costs behind the Transformation of Marketing-Sales Configuration in IT Service Companies (jointly worked). The 18th International Marketing Trend Conference. 2019
  • DINGJIAN WANG, YUKO YAMASHITA. THE LUXURY WATCHES AS DOUBLE-STORIED SYMBOL SYSTEM: BRAND HISTORICITY IN AHISTORICAL CHINA DINGJIAN WANG AND YUKO YAMASHITA (jointly worked). Hitotsubashi Journal of Commerce and Management. 2018. 52. 7-20
ｍore...
MISC (3)：
Books (7)：
  • Megacities and Economic Development (co-authored and co-edited)
    Tokyo University Press 2016
  • Marketing Strategy and Organizational Processes: An Empirical Study on Japanese Firms (co-authored and co-edited)
    Yuhikaku 2012 ISBN:9784641163980
  • Frontiers of Japanese Business Studies Vol. 8 (jointly worked)
    Yuhikaku 2012 ISBN:9784641299429
  • Frontiers of Japanese Business Studies Vol. 5 (jointly worked)
    Yuhikaku 2009
  • "Branding in China" (jointly worked)
    2006 ISBN:9784492555576
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Lectures and oral presentations  (14)：
  • Comparison of the Marketing Sensing Concept in Strategic Sales and Marketing Capability Researches-for the Unde
    (Japan Society of Marketing and Distribution, Annual Academic Conference 2020)
  • The Sustainability of the Species for Commodified Luxury; the Irreversible Consequence of Different Organizational Reactions in Respinse to the Akoya Pearl Oyster Extinction Crises.
    (Organization Studies, the 15th OS Workshop 2020)
  • The Sustainability of the Species for Commodified Luxury; the Irreversible Consequences of Different Organizational Reactions in Response to the Akoya Pearl Oyster Extinction Crises
    (Organization Studies Summer Workshop 2020)
  • Investing in the Quality of the Future; Mikimoto’s Ainoshima Pure Breed Pearl Venture Following the 1999 Japanese Akoya Pearl Oyster Extinction Crisis.
    (Society for the Advancement of Socio-Econimcs(SASE) Annual Conference 2019)
  • What Celebrity Endorsers Bring to Companies? Empirical Analysis on Risks of Celebrity Endorsers as Corporate Social Capital
    (The 18th International Marketing Trends Conference 2019)
ｍore...
Education (1)：
  • - 1987 Hitotsubashi University Graduate School, Division of Commerce
Professional career (1)：
  • Master in Commerce and Management (Department of Commece and Management)
Work history (8)：
  • 2018/04/01 - 現在 Hitotsubashi University Faculty of Commerce and Management Professor
  • 2018/04/01 - 現在 Hitotsubashi University Graduate School of Business Administration Professor
  • 2017/04/01 - 2018/03/31 Hitotsubashi University Graduate School of Commerce and Management Professor
  • 2007/04/01 - 2017/03/31 Hitotsubashi University Graduate School of Commerce and Management Associate Professor
  • 2000/04/01 - 2007/03/31 Hitotsubashi University Graduate School of Commerce and Management Associate Professor
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Association Membership(s) (3)：
日本組織学会 ,  日本マーケティングサイエンス学会 ,  日本商業学会
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