NORIHIRO KASUGA

カスガノリヒロ | NORIHIRO KASUGA

Affiliation and department：
Job title： Professor

Research field (2)： Money and finance , Economic policy

Research keywords (2)： Industrial Organization, Regulation and Firm Behavior, Competition Policy, Household Analysis , Industrial Organization Regulation and Industry Household Behavior

Research theme for competitive and other funds (9)：

2022 - 2025 地方新聞の報道バイアス・経営方針に影響を与える要因の研究
2019 - 2022 Research on Information Transmission Bias by Media and Competition Policy
2020 - 2021 Incentives and Licensing strategies of Supplier Firm in Cloud Market
2017 - 2020 コンテンツ流通構造の変化と消費者選択への影響に関する研究
2018 - 2019 メディア市場における広告効果と広告への抵抗感の計測

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Papers (34)：

Hiroyuki Aman, Norihiro Kasuga, Hiroshi Moriyasu. Is soft information substitutive or complementary to hard news for investor attention? Evidence from corporate advertising in Japan. Research in International Business and Finance. 2023. 66
Kasuga, Norihiro, Manabu Shishikura. Uncertainty and User Behavior -The Change of Analytic Viewpoints and Methods in Sports Economics-. Konan Economic Papers. 2020. 60. 3・4. 15-44
Atsushi Ozu, Norihiro Kauga, Hiroyuki Morikawa. Cloud Computing and Its Impact on the Japanese Macroeconomy -Its Oligopolistic Market Characteristics and Social Welfare. Telecommunications Policy. 2020. 44. 1
Hiroyuki Aman, Norihiro Kasuga, Hiroshi Moriyasu. Mass media effects on trading activities: television broadcasting evidence from Japan. Applied Economics. 2018. 50. 42. 4522-4539
Torii, Akio, Norihiro, Kasuga. On the Index of Complementarity /Substitutability in Discrete Choices. Konan Economic Papers. 2018. 59. 1・2. 29-46

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MISC (20)：

春日教測. 書評:中村彰宏著『通信事業者選択の経済分析 -スイッチングコストからのアプローチ-』. 『公益事業研究』. 2017. 60. 3. 62-63
春日教測. 『ドイツおよび英国における放送分野の規制等の実態に関する調査報告書』. 公正取引委員会経済取引局調整課報告書. 2010. 1-130
春日教測. 「携帯電話通話料金の決まり方」. 『経済セミナー』特集:携帯電話の経済学/ケータイ音痴にもわかるケータイの世界. 2008. 23-27
Ota Koshiro, Kasuga Norihiro. Market Concentration, Competition and Performance in U. S. Automobile Industry : Based on the Facts from 1945 to the First Half of 1980s. Journal of economic sciences. 2002. 6. 1. 259-276
春日教測. 日本語訳「垂直的統合:決定要因と効果 (下)」Perry, M. K. (1989) “Vertical Integration: Determinants and Effects,” Handbook of Industrial Organization Chapter 4, Schmalensee and Willig ed., North-Holland. 『郵政研究所月報』. 1999. 124. 104-136

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Books (20)：

デジタル変革時代の放送メディア
勁草書房 2022 ISBN:9784326603565
Broadcasting in Japan : challenges and opportunities
Springer 2022 ISBN:9789811946981
The Transformation of Public Utility: Beyond Sustainability
2020 ISBN:9784862833082
Management and Economics of Media and Communication
Edward Elgar 2020
「インターネットを通じたテレビ番組の視聴について -タイムシフト視聴とTver利用」日本民間放送連盟・研究所編『DX時代の信頼と公共性 -放送の価値と未来-』
勁草書房 2020 ISBN:9784326603299

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Lectures and oral presentations (20)：

Differentiation Strategy for Firms: Online Ad versus Mass Media Ad
(XXVI Jornadas de Economía Industria;at Gran Canaria;Spain 2022)
個人のサステイナブル投資への選好 -モラルとリテラシーの効果-
(関西大学RISSワークショップ 2021)
ネット動画配信の参入による視聴環境変化が公共放送に与える影響
(情報通信学会春季大会 2021)
How Do Durable Goods Firm Combine Online and Mass Media Advertisement to Promote Sales?
(International Telecommunications Society 2021, 23rd Biennial Conference, at Chalmers University of Technology, in Göthenburg, Sweden 2021)
個人のサステイナブル投資への選好;モラルとリテラシーの効果
(第29回日本ファイナンス学会 2021)

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Education (3)：

- 2005 Yokohama National University Graduate School of International Social Sciences
- 1996 Yale University Department of Economics International and Development Economcis
- 1993 The University of Tokyo Department of Economics

Work history (7)：

2024/04 - 現在 Toyo University Faculty of Economics Professor
2013/04 - 2024/03 Konan University Faculty of Economics Professor
2009/04 - 2013/03 Kindai University Faculty of Business Administration Associate Professor
2006/04 - 2009/03 Kobe University Graduate School of Economics Associate Professor
2003/07 - 2006/03 Nagasaki University Faculty of Economics Associate Professor

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Committee career (7)：

2021/09 - 現在総務省情報通信政策研究所情報通信経済研究会構成員
2021/01 - 現在情報通信審議会専門委員(電気通信事業政策部会ユニバーサルサーピス政策委員会)
2018/04 - 現在関西大学ソシオネットワーク戦略研究機構研究員
2011/06 - 現在 (社)日本民間放送連盟客員研究員会委員
2010/09 - 現在公正取引委員会競争評価検討会委員

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Awards (2)：

2012/01 - KDDI Research, Inc. Nextcom Award for Excellent Papers on Information and Communication
2006/02 - Kampo Foundation Excellent Research Prize in FY 2005

Association Membership(s) (5)：

日本経済政策学会 , 生活経済学会 , 公共選択学会 , 公益事業学会 , 日本経済学会

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