Rchr
J-GLOBAL ID:201001032825338002   Update date: May. 20, 2021

Takeshi Okayama

オカヤマ タケシ | Takeshi Okayama
Affiliation and department:
Research field  (1): Commerce
Research keywords  (10): リレーションシップ・マーケティング ,  医療マーケティング ,  アパレル産業 ,  B2B branding ,  信頼 ,  広告論 ,  ブランド ,  流通論 ,  商学 ,  マーケティング
Research theme for competitive and other funds  (3):
  • 2020 - 2023 E-business implementation and performance: analysis of SME retailers in Japan
  • 2012 - 小売企業の業態研究
  • 2009 - 2011 小売企業のブランド研究
Papers (16):
  • Okayama Takeshi. ServiseRielationship and Holistic Communication. 2018. 59. 9. 31-36
  • Okayama Takeshi. Research on Retail Atmospherics as Retail Branding. JSMDReview. 2017. 1. 1. 41-48
  • Li Bins, Ochangju Kim, Takeshi Okayama. Product Positioning of PB and NB towards Store Loyalty. The Ritsumeikan business review. 2015. 54. 2. 121-136
  • Okayama Takeshi, Takuya Urakami. Business performance and the choice of distribution channels : the case of Japanese apparel industry. 2015. 20. 67-76
  • Okayama Takeshi. An emprical analysis of business model and consumer behavior in the apparel industry. fassion business. 2015. 20. 13-20
more...
MISC (1):
  • Wu, X, T. Ouyang, T. Okayama, T. Urakami. E-commerce expansion in the Japanese apparel market. 2021. 2021. 01. 1-14
Books (9):
  • relationship marketingII
    five strings 2019 ISBN:4864340897
  • Marketing
    five strings 2017 ISBN:9784864340700
  • SMEmarketing
    five strings 2016 ISBN:4864340587
  • ServiceMarketing theory and practice 2016
    five strings 2016 ISBN:4864340595
  • Modern Business Administration
    five strings 2015
more...
Lectures and oral presentations  (13):
  • Long term vision and inner communication
    (2018)
  • The Perspective of Sevice Manegement
    (Japan Society of Marketing and Distribution 2015)
  • Consumer learning behavior and business model diffusion
    (Japan Association for Consumer Studies conference 2014)
  • 小売企業のブランド構築とコミュニケーション -ネットスーパーへの拡張を求めて-
    (日本広告学会 全国大会 2012)
  • アパレル小売企業のブランド戦略
    (日本繊維製品消費科学会 2012)
more...
Education (1):
  • 2007 - 2011 Kindai University
Professional career (1):
  • 博士(商学) (近畿大学)
Work history (3):
  • 2016/04 - 現在 Kindai University Faculty of Business Administration
  • 2013/04 - 2016/03 Kindai University Faculty of Business Administration
  • 2011/04 - 2013/03 kinki Univercity
Committee career (4):
  • 2018/04 - 現在 日本消費経済学会 理事
  • 2014/04 - 現在 日本広告学会 関西部会 評議員
  • 2014/09 - 2017/03 日本消費経済学会 関西部会 評議員
  • 2009/05 - 2011/05 生駒市消費生活審議会 委員
Association Membership(s) (8):
THE JAPAN RESEARCH ASSOCIATION FOR TEXTILE END-USES ,  THE JAPAN SOCIETY FOR FASHION BUSINESS ,  JAPAN ASSOCIATION FOR CONSUMER STUDIES ,  JAPAN SOCIETY FOR DISTRIBUTIVE SCIENCES ,  JAPAN MANAGEMENT DIAGNOSIS ASSOCIATION ,  THE JAPAN ACADEMY FOR CONSUMPTION ECONOMY ,  JAPAN ACADEMY OF ADVERTISING ,  JAPAN SOCIETY OF MARKETING AND DISTRIBUTION
※ Researcher’s information displayed in J-GLOBAL is based on the information registered in researchmap. For details, see here.

Return to Previous Page