Tsuji Yosuke

ツジヨウスケ | Tsuji Yosuke

Affiliation and department：
Job title： Professor

Research field (2)： Sports science , Business administration

Research keywords (1)： Sport Marketing

Research theme for competitive and other funds (1)：

2011 - 2014 Understanding the Effects of Corporate Sponsorship on Fans and on Community.

Papers (24)：

Nobuya Takezawa, Yosuke Tsuji, Caroline Schlueter. Do stadium naming rights announcements impact stock prices: A note on the Japanese experience. Asian Sport Management Review. 2023. 17. 17-32
Jingxian (Cecilia) Zhang, Kevin K. Byon, Yosuke Tsuji, Paul M. Pedersen. Co-created value influences residents’ support toward the sporting event through the mediating mechanism of gratitude. European Sport Management Quarterly. 2023. 23. 1. 125-147
Yosuke Tsuji, Yoshifumi Bizen, Masaya Muneda. Faculty Perceptions Towards Sport Management Classes in Japanese Universities. Japanese Journal of Sport Management. 2022. 14. 2. 33-42
Wooyoung William Jang, Kevin K. Byon, Jennifer Pecoraro, Yosuke Tsuji. Clustering esports gameplay consumers via game experiences. Frontiers in Sports and Active Living. 2021
Wooyoung William Jang, Kevin K. Byon, Thomas A. Baker III, Yosuke Tsuji. Mediating effect of esports content live streaming in the relationship between esports recreational gameplay and esports event broadcast. Sport, Business and Management: An International Journal. 2021. 11. 1. 89-108

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MISC (1)：

Yosuke Tsuji. Overview of sport sponsorship research. Japanese Journal of Sport Management. 2011. 3. 1. 23-34

Books (14)：

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Education (3)：

2005 - 2007 Texas A&M University Department of Health and Kinesiology Sport Management
2001 - 2002 University of Florida Department of Exercise and Sport Sciences Sport Management
1997 - 2001 Keio University Faculty of Law

Professional career (3)：

Work history (13)：

2019/04/01 - 現在 RIKKYO UNIVERSITY College of Business Department of Global Business Professor
2019/04/01 - 現在 RIKKYO UNIVERSITY Graduate School of Business Field of Study: Business Professor
2019/04/01 - 現在 RIKKYO UNIVERSITY Graduate School of Business Field of Study: International Business Professor
2021/08 - 2022/08 University of Florida Department of Sport Management Visiting Scholar
2017/08 - 2019/08 Okinawa University Adjunct Lecturer

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Awards (7)：

2023/07 - Japanese Association for Sport Management Research Encouragement Award Faculty Perceptions Towards Sport Management Classes in Japanese Universities: A COSMA curriculum approach
2020/03/31 - Japanese Association for Sport Management Best Paper of the Year Award Team identification: A theoretical reexamination
2006/11 - Sport Marketing Association Graduate Research Competition Brand image and product fit: An examination of the effects on consumer purchase intentions during an action sports series.
2005/11 - Sport Marketing Association Best Research Poster Consumer identification of animated vs. non-animated virtual advertisements.
2005/01 - Texas A&M University CEHD Graduate Scholarship

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