Tsuji Yosuke

ツジヨウスケ | Tsuji Yosuke

Affiliation and department：
Job title： Professor

Research field (2)： Sports science , Business administration

Research keywords (2)： Sport Sponsorship , Sport Marketing

Research theme for competitive and other funds (1)：

2011 - 2014 Understanding the Effects of Corporate Sponsorship on Fans and on Community.

Papers (26)：

Torill Olsen, Yosuke Tsuji, Shintaro Sato. Connecting event impact perceptions to sponsor-related behaviours among residents in the host city. International Journal of Sports Marketing and Sponsorship. 2024
Yoshifumi Bizen, Yosuke Tsuji. The effect of athlete endorsement on employees' organizational identification: a case study utilizing an Olympic athlete. International Journal of Sports Marketing and Sponsorship. 2024. 25. 5. 1185-1202
Nobuya Takezawa, Yosuke Tsuji, Caroline Schlueter. Do stadium naming rights announcements impact stock prices: A note on the Japanese experience. Asian Sport Management Review. 2023. 17. 17-32
Jingxian (Cecilia) Zhang, Kevin K. Byon, Yosuke Tsuji, Paul M. Pedersen. Co-created value influences residents’ support toward the sporting event through the mediating mechanism of gratitude. European Sport Management Quarterly. 2023. 23. 1. 125-147
Yosuke Tsuji, Yoshifumi Bizen, Masaya Muneda. Faculty Perceptions Towards Sport Management Classes in Japanese Universities. Japanese Journal of Sport Management. 2022. 14. 2. 33-42

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MISC (1)：

Yosuke Tsuji. Overview of sport sponsorship research. Japanese Journal of Sport Management. 2011. 3. 1. 23-34

Books (14)：

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Education (3)：

2005 - 2007 Texas A&M University Department of Health and Kinesiology Sport Management
2001 - 2002 University of Florida Department of Exercise and Sport Sciences Sport Management
1997 - 2001 Keio University Faculty of Law

Professional career (3)：

Work history (14)：

2019/04/01 - 現在 RIKKYO UNIVERSITY College of Business Department of Global Business Professor
2019/04/01 - 現在 RIKKYO UNIVERSITY Graduate School of Business Field of Study: Business Professor
2019/04/01 - 現在 RIKKYO UNIVERSITY Graduate School of Business Field of Study: International Business Professor
2024/10 - 2025/03 University of the Ryukyus Faculty of Global and Regional Studies management program Adjunct Faculty
2021/08 - 2022/08 University of Florida Department of Sport Management Visiting Scholar

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Awards (7)：

2023/07 - Japanese Association for Sport Management Research Encouragement Award Faculty Perceptions Towards Sport Management Classes in Japanese Universities: A COSMA curriculum approach
2020/03/31 - Japanese Association for Sport Management Best Paper of the Year Award Team identification: A theoretical reexamination
2006/11 - Sport Marketing Association Graduate Research Competition Brand image and product fit: An examination of the effects on consumer purchase intentions during an action sports series.
2005/11 - Sport Marketing Association Best Research Poster Consumer identification of animated vs. non-animated virtual advertisements.
2005/01 - Texas A&M University CEHD Graduate Scholarship

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