Research field (2)：
Commerce
, Business administration
Research keywords (1)：
Place Branding;
Research theme for competitive and other funds (14)：
2022 - 2026 Systematization of the Sense of Place method in place branding
2022 - 2026 Balancing Tourism and Conservation in Era of Climate Change and Shrinkage: Land Use Maps as a Boundary Object
2020 - 2023 Regional management of Satoyama and Satoumi: Urban-rural collaboration and sense of commitment
2018 - 2021 A Model of Destination Management/Marketing Organization in Place Branding
2017 - 2021 Are hertigate designations by the UN effective for biodiversity conservation at local level? Challenges for multi-scale colloboration and analysis of strategy by municipalities
2014 - 2018 Quantitative comparative analysis of municipal strategies using heritage designations by the UN for biodiversity conservation
2011 - 2013 A study of cross regional collaboration for place branding
2008 - 2010 Study of Concept to Brand of City Design
2008 - 2009 Communication Strategies in Place Branding
WAKABAYASHI, Hiroyasu, NAKAMURA,Yuki, TOKUYAMA,Mitsue, NAGAO,Masanobu. A Study of the typology of the Semantic Structure of City Brands:Toward Building a New Brand Strategy in the Age of Related Populations. Japan Marketing Review. 2021. Volume 2 Issue 1 Pages 13-21
日本観光研究学会
, Japan Marketing Academy
, Japan Association for Cultural Economics
, Japan Society of Marketing and Distribution
, Japan Association for Consumer Studies
