J-GLOBAL ID:201001085628828592   Update date: Jan. 15, 2020

FRANK, Bjoern

フランク ビョーン | FRANK, Bjoern
Affiliation and department:
Job title: Associate Professor
Homepage URL  (2): http://researchers.waseda.jp/profile/ja.a1f0a716bd3f8cea15d71230a381dc10.htmlhttp://researchers.waseda.jp/profile/en.a1f0a716bd3f8cea15d71230a381dc10.html
Research field  (1): Commerce
Research keywords  (1): customer relationship management, international marketing, green marketing (CSR), new product development
Research theme for competitive and other funds  (8):
  • 2019 - 2022 Consumer Motives for Adopting Artificial Intelligence Products: Differences by Consumer Segment, Country Culture, and Product Type (Principal Investigator)
  • 2016 - 2019 Determinants and behavioral consequences of the customer value of consumer robotics: Differences by culture, product type, and usage pattern
  • 2016 - 2019 Determinants and Behavioral Consequences of the Customer Value of Consumer Robotics: Differences by Culture, Product Type, and Usage Pattern (Principal Investigator)
  • 2015 - 2018 Personal and Social Motives for CSR-oriented Consumer Behavior: Differences by Culture, Industry, and Government Policy (Principal Investigator)
  • 2012 - 2015 Neglected International and Subnational Differences in the Success Factors of Customer Relationship Management (Principal Investigator)
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Papers (29):
  • Y.F. Badir, B. Frank, M. Bogers. Employee-Level Open Innovation in Emerging Markets: Linking Internal, External, and Managerial Resources. Journal of the Academy of Marketing Science. 2019. published online, print versio
  • A. Kamolsook, Y.F. Badir, B. Frank. Consumers' Switching to Disruptive Technology Products: The Roles of Comparative Economic Value and Technology Type. Technological Forecasting and Social Change. 2019. 140. 328-340
  • B. Herbas Torrico, B. Frank. Consumer Desire for Personalization of Products and Services: Cultural Antecedents and Consequences for Customer Evaluations. Total Quality Management & Business Excellence. 2019. 30. 3-4. 355-369
  • B. Herbas Torrico, B. Frank, C. Arandia Tavera. Corporate Social Responsibility in Bolivia: Meanings and Consequences. International Journal of Corporate Social Responsibility. 2018. 3. 7. 1-13
  • B. Frank, S.J. Schvaneveldt. Understanding Consumer Reactions to Product Contamination Risks after National Disasters: The Roles of Knowledge, Experience, and Information Sources. Journal of Retailing and Consumer Services. 2016. 28. 199-208
Books (1):
  • The Science of Customer Satisfaction: Strategies for Customer Value Creation
    Union of Japanese Scientists and Engineers 2015 ISBN:978-4-8171-9541-8
Education (3):
  • 2003 - 2005 Technische Universität Darmstadt Graduate Course in Industrial Engineering
  • 2001 - 2006 Ecole Centrale de Lyon Graduate Course in General Engineering
  • 2006 - 2009 Tokyo Institute of Technology Department of Industrial Engineering and Management
Professional career (3):
  • Doctor of Engineering (Tokyo Institute of Technology)
  • Master of Engineering (Ecole Centrale de Lyon)
  • Master of Science in Industrial Engineering (Technische Universität Darmstadt)
Work history (4):
  • 2009/04 - 2015/03 Tokyo Institute of Technology Assistant Professor
  • 2015/04 - 2018/03 Sophia University Associate Professor
  • 2012/08 - AOTS (since 2012), Sophia University (2018), Tokyo University of Agriculture and Technology (2014-2017), Rikkyo University (2014-2017) Adjunct Lecturer
  • 2018/04 - Waseda University Associate Professor
Awards (11):
  • 2019 - Journal of the Academy of Marketing Science Best Reviewer Award
  • 2017 - ANZMAC (Australian & New Zealand Marketing Academy) Conference Best Paper Award (strategic marketing and branding track)
  • 2016 - ANZMAC (Australian & New Zealand Marketing Academy) Conference Best Paper Award (entrepreneurship and innovation track)
  • 2015 - Nihon Keizai Shimbun (major Japanese newspaper) Nikkei Quality Control Literature Prize
  • 2013 - Nihon Keizai Shimbun (major Japanese newspaper) Nikkei Quality Control Literature Prize
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Association Membership(s) (5):
American Marketing Association ,  Academy of Marketing Science ,  Japanese Society for Quality Control ,  Japan Industrial Management Association ,  Japan Society of Marketing and Distribution
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