Research keywords (1)：
customer relationship management, international marketing, green marketing (CSR), new product development
Research theme for competitive and other funds (8)：
2020 - 2023 Designing green innovation strategy to enhance profits and social welfare: Differences by country, industry, and firm characteristics
2019 - 2022 Consumer motives for adopting artificial intelligence products: Differences by consumer segment, country culture, and product type
2016 - 2019 Determinants and behavioral consequences of the customer value of consumer robotics: Differences by culture, product type, and usage pattern
2015 - 2018 Personal and social motives for CSR-oriented consumer behavior: Differences by culture, industry, and government policy
2012 - 2015 Elucidation of rational and emotional processes in the formation of customer satisfaction and their implications for quality design
2012 - 2015 Neglected international and subnational differences in the success factors of customer relationship management
2012 - 2014 Consumer reactions to the risk of radioactive product contamination: Origins, cross-cultural differences, and countermeasures
2008 - 2011 International differences in customer satisfaction and their economic and cultural determinants (Co-Investigator / Research Collaborator)
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Papers (49)：
Yu Tian, Björn Frank. Optimizing live streaming features to enhance customer immersion and engagement: A comparative study of live streaming genres in China. Journal of Retailing and Consumer Services. 2024. 81. 103974-103974
Björn Frank, Shusei Mitsumoto. An extended source attractiveness model: The advertising effectiveness of distinct athlete endorser attractiveness types and its contextual variation. European Sport Management Quarterly. 2023. 23. 4. 1091-1114
Boris Christian Herbas-Torrico, Björn Frank, Carlos Alejandro Arandia-Tavera, Pamela Mirtha Zurita-Lara. Sustainable supply chains in Bolivia: Between informality and political instability. Case Studies on Sustainability in the Food Industry: Dealing with a Rapidly Growing Population. 2022. 81-100
Yingfei Hu, Björn Frank, Zhenpeng Lu. Market success through recycling programs: Strategic options, consumer reactions, and contingency factors. Journal of Cleaner Production. 2022. 353. 131003
Boris Herbas-Torrico, Björn Frank. Explaining interpersonal differences in COVID-19 disease prevention behavior based on the health belief model and collective resilience theory: A cross-sectional study from Bolivia. BMC Public Health. 2022. 22. 1077
The Science of Customer Satisfaction: Strategies for Customer Value Creation
Union of Japanese Scientists and Engineers 2015 ISBN:9784817195418
Education (3)：
2006 - 2009 Tokyo Institute of Technology Department of Industrial Engineering and Management
2001 - 2006 Ecole Centrale de Lyon Graduate Course in General Engineering
2003 - 2005 Technische Universität Darmstadt Graduate Course in Industrial Engineering
Professional career (3)：
Doctor of Engineering (Tokyo Institute of Technology)
Master of Engineering (Ecole Centrale de Lyon)
Master of Science in Industrial Engineering (Technische Universität Darmstadt)
Work history (4)：
2018/04 - Waseda University Faculty of Commerce Associate Professor
2015/04 - 2018/03 Sophia University Graduate School of Global Environmental Studies Associate Professor
2009/04 - 2015/03 Tokyo Institute of Technology Department of Industrial Engineering and Management Assistant Professor
2012/08 - AOTS (since 2012), Sophia University (2018), Tokyo University of Agriculture and Technology (2014-2017), Rikkyo University (2014-2017) Adjunct Lecturer
Awards (12)：
2020 - Waseda University Waseda Research Award
2019 - Journal of the Academy of Marketing Science Best Reviewer Award
2017 - ANZMAC (Australian & New Zealand Marketing Academy) Conference Best Paper Award (strategic marketing and branding track)
2016 - ANZMAC (Australian & New Zealand Marketing Academy) Conference Best Paper Award (entrepreneurship and innovation track)
2015 - Nihon Keizai Shimbun (major Japanese newspaper) Nikkei Quality Control Literature Prize
2013 - Journal of the Academy of Marketing Science Best Reviewer Award
2013 - Nihon Keizai Shimbun (major Japanese newspaper) Nikkei Quality Control Literature Prize
2012 - Journal of the Academy of Marketing Science Best Reviewer Award
2011 - Journal of the Academy of Marketing Science Best Reviewer Award
2010 - Tokyo Institute of Technology Tejima Dissertation Award
2010 - Asian Network for Quality Congress Best Paper Award
2009 - Japanese Society for Quality Control Research Encouragement Award
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Association Membership(s) (5)：
Japan Society of Marketing and Distribution
, Japan Industrial Management Association
, Japanese Society for Quality Control
, Academy of Marketing Science
, American Marketing Association
