Research keywords (4)：
Satisfaction
, Quality
, Country-of-Origin
, Customer-perceived Value
Research theme for competitive and other funds (5)：
2021 - 2024 A Comparative Study of Mechanisms of Recruiting and Retaining Non-family Employees in Family Business in Japan and Taiwan: An Institutional Approach
2022 - 2023 A Comparative Study of How Country-of-Origin Label Influences Customer-Perceived Value
2021 - 2022 A Study of How Country-of-Origin Labelling (COOL) Influences Customer-Perceived Value
2015 - 2018 A Cross-Sectional Multi-Country Study of Country-of-Origin (COO) in Services Industries: Comparing and Validating the COO Model
2011 - 2014 A Contemporary Country-of-Origin Framework: Conceptualising, Evaluating and Measuring
Papers (19)：
Connie Chang. Examining the Dynamics of Value Perception in the Realm of Luxury Brand Goods. Global Studies. 2024. 8. 55-72
Connie Chang. How Price, Quality and Risk Create Customer-perceived Value: The Moderation Role of COO Lable Effect. Journal of Musashino University Creating Happiness Incubation. 2023. 6. 18-34
Yu-Hsu (Sean) Hsu, Connie Chang. An Exploratory Study of Family Employees in Taiwanese Owned Chinese Family Businesses. The Journal of Organization and Discourse. 2023. 3. 12-19
Connie Chang. Testing the Nomological Net of Customer-perceived Value Concepts and the Role of Customer Satisfaction. The MBS Review. 2023. 19. 41-49
Connie Chang. The Effect of Non-Monetary Elements of Price on Cusotmer-Perceived Value. Global Studies. 2023. 7. 33-50
The Effect of Price, Quality, Risk and COO On Customer-perceived Value
(The 45th Annual ISMS Marketing Science Conference)
Purchasing Luxury Goods: The Effect of Price, Quality, Risk and Country-of-Origin (COO) Label on Customer-perceived Value
(The 40th EBES Conference 2022)
A Study of How Country-of-Origin Labelling (COOL) Influences Customer-Perceived Value
(Creating Happiness Incubation: The Sixth Happiness Meeting 2021)
以人工智慧協同教學之初探ー以智慧音箱為個案分析
(文創產業韌性與回復力研討會 2020)
A Preliminary Study of Factors Affecting the Spread and Resistance of Consumers’ Use of AI Customer Service-Taking Book.com.tw Online Bookstore as an Example
(2nd Artificial Intelligence and Cloud Computing Conference 2019)
2003 - 2008 Warwick Business School, University of Warwick, United Kingdom Graduate School, Division of Business Administration Services Marketing
2001 - 2002 University of Surrey, United Kingdom Graduate School, Division of Business Administration MSc in Marketing Management
1999 - 2000 Swiss Hotel Management School Les Roches Faculty of Management PGDip in Hospitality
1994 - 1998 Chinese Culture University Faculty of Management BBA in Tourism Industry BSc in Applied Living Science
Professional career (2)：
PhD (Warwick Business School)
Master's Degree ("University of Surrey, United Kingdom")
Work history (5)：
2024/04 - 現在 Musashi University Faculty of Global Studies Department of Global Business Professor
2017/09 - 2024/03 Musashino University Faculty of Global Studies Department of Global Business Associate Professor
2015/04 - 2017/03 Meiji University Graduate School of Business Administration Associate Professor
2010/02 - 2015/03 Meiji University Graduate School of Business Administration Assistant Professor
2008/09 - 2010/01 Coventry University, United Kingdom
Committee career (6)：
2003/09 - 現在 Academy of Marketing
2003 - 現在 The Institute for Operations Research and the Management Science
2003 - 現在 The Academy of Marketing Science
2003 - 現在 European Marketing Academy
2003 - 現在 American Marketing Asssociation
2002/10 - 現在 The Chartered Institute of Marketing
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Association Membership(s) (6)：
The Chartered Institute of Marketing (Professional)
, The Academy of Marketing Science
, American Marketing Association
, Academy of Marketing
, European Marketing Academy
, The Institute for Operations Research and The Management Science
