Rchr
J-GLOBAL ID：201101004340444738
Update date: May. 30, 2024
Morimura Fumikazu
モリムラ フミカズ | Morimura Fumikazu
Affiliation and department：
Job title：
Professor
Research field (1)：
Commerce
Research theme for competitive and other funds (5)：
- 2019 - 2024 社会的イノベーションの態度・採用ギャップ解消メカニズムと国際間比較
- 2018 - 2021 被災者の生活復興を支援する企業と消費者の協力スキームの実践的研究:CRMの活用
- 2016 - 2020 小売企業の成長戦略を支える組織基盤構築の促進要因と成果に関する研究
- 2016 - 2019 退出段階の顧客接点におけるwaitingと技術受容性,満足に関する実証研究
- 2012 - 2016 小売企業における加速的成長のための基盤構築に関する研究
Papers (29)：
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Fumikazu Morimura, Yuji Sakagawa. The intermediating role of big data analytics capability between responsive and proactive market orientations and firm performance in the retail industry. Journal of Retailing and Consumer Services. 2023. 71. 103193
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Understanding Big Data Analytic Capability and Theoretical Issues. 2022. 226. 2. 33-51
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Fumikazu Morimura, Rajnish Tiwari, Stephan Buse. Potential role of frugal innovation for diffusing energy management system in Japan. Managing Innovation in a Global and Digital World: Meeting Societal Challenges and Enhancing Competitiveness. 2019. 269-285
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Morimura Fumikazu, Hioki Koichi. The Effects of Technology Acceptance and Goal Awareness on It-Mediated Energy Services Attitude and Use. 2018. 218. 6. 45-64
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Fumikazu Morimura, Yuji Sakagawa. Information technology use in retail chains: Impact on the standardisation of pricing and promotion strategies and performance. Journal of Retailing and Consumer Services. 2018. 45. 81-91
ｍore...
MISC (1)：
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MORIMURA Fumikazu. マーケティングにおけるドミナント・ロジックの進化(翻訳). 季刊マーケティング・ジャーナル. 2008. 27. 107. 97-109
Books (1)：
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Big Data Analytics Capability: Marketing Organization and Decision-Making Mechanism in Big Data Era
2024 ISBN:9784805113110
Lectures and oral presentations (32)：
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Does frugal innovation matter in the COVID-19 crisis? An investigating into the impact on consumer resistance to home energy management system in Japan
(R&D Management Conference 2021)
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Organizational Structure, Market Orientation and Innovativeness in Retailing
(Australia and New Zealand Marketing Academy Conference 2019)
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Frugal innovations for reducing attitude-behaviour gap: An investigating into the diffusion of home energy management systems in Japan
(R&D Management Conference 2019)
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Role of Customer Orientation in Retail Marketing
(Australian & New Zealand Marketing Academy Conference 2018 2018)
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Potential Role of Frugal Innovation in Home Energy Management System
(ISPIM connects Fukuoka 2018)
ｍore...
Education (1)：
- - 2010 神戸大学 大学院経営学研究科博士課程後期課程市場科学専攻修了
Professional career (2)：
- 修士(商学) (神戸大学)
- 博士(商学) (神戸大学)
Work history (3)：
- 2024/04 - 現在 Kobe University Graduate School of Business Administration Professor
- 2014/04 - 2023/03 Kobe University Graduate School of Business Administration Associate Professor
- 2011/04 - 2014/03 Kyoto Sangyo University Faculty of Business Administration Assistant Professor
Committee career (5)：
- 2020/05 - 現在 日本商業学会 関西部会理事
- 2021/05 - 2023/05 日本商業学会 流通研究副編集長
- 2019/05 - 2021/05 日本商業学会 流通研究編集委員
- 2015/05 - 2020/05 日本商業学会 関西部会幹事
- 2014/05 - 2016/05 日本消費者行動研究学会 幹事
Association Membership(s) (3)：
オペレーションズ・マネジメント&ストラテジー学会
, 日本消費者行動研究学会
, 日本商業学会
