BAN Masataka

バンマサタカ | BAN Masataka

Affiliation and department：
Job title： Associate Professor

Research field (4)： Commerce , Safety engineering , Business administration , Social systems engineering

Research theme for competitive and other funds (8)：

2022 - 2025 購入型クラウドファンディングにおける資金調達プロセスのモデル化と影響要因の探索
2022 - 2023 ブランド価値評価手法の体系化
2022 - 2023 気象要因に基づく需要予測・生産管理技術の構築
2019 - 2022 Constructing a Customer Lifetime Value Estimation Model for Tourism Region Development
2016 - 2019 Studies on finding market structure of destination brands

Show all

Papers (20)：

内田, 彬浩, 伴, 正隆. Success Patterns and Pricing in Reward-based Crowdfunding Projects : Clustering by Purchasing Factors. Venture Review. 2022. 39. 39. 31-45
伴,正隆. ベイズ統計学を利用した欠測データの分析 (特集ベイズ統計学が拓く調査データ解析の最前線). 社会と調査 = Advances in social research. 2020. 25. 38-46
石橋, 敬介, 伴, 正隆, 尾崎, 幸謙. Consumer Heterogeneity Analysis Considering the Stage of Purchase Decision Making:Application of Hurdle Model to Consumer Price Response Analysis. Kodo Keiryogaku (The Japanese Journal of Behaviormetrics). 2020. 47. 2. 89-97
石橋, 敬介, 伴, 正隆, 尾崎, 幸謙. Consumer Heterogeneity Analysis Considering the Stage of Purchase Decision Making:Application of Hurdle Model to Consumer Price Response Analysis. Kodo Keiryogaku (The Japanese Journal of Behaviormetrics). 2020. 47. 2. 89-97
ISHIBASHI,Keisuke, BAN,Masataka, OZAKI,Koken. Consumer Heterogeneity Analysis Considering the Stage of Purchase Decision Making:Application of Hurdle Model to Consumer Price Response Analysis. Kodo Keiryogaku (The Japanese Journal of Behaviormetrics). 2020. 47. 2. 89-97

ｍore...

Books (2)：

Lectures and oral presentations (35)：

購買トピックを考慮したブランド選択モデル
(日本マーケティング・サイエンス学会第114回研究大会)
機械学習の経営学研究への応用
(2024年度組織学会年次大会)
購入型クラウドファンディングの資金調達パターン分析
(Symposium in honor of Prof. Nobuhiko Terui supported by KAKENHI "Applications of Data Science in Social Science" 2022)
観光地選択行動のモデリング
(日本マーケティング・サイエンス学会第109回研究大会 2021)
A New Inventory Classification Criterion for Retail CRM
(MIT-Tsukuba Joint-Workshop on Data Systems Science towards Social and Business Innovations 2019)

ｍore...

Education (3)：

Work history (3)：

Committee career (4)：

Association Membership(s) (2)：

THE JAPAN STATISTICAL SOCIETY , Japan Institute of Marketing Science

※ Researcher’s information displayed in J-GLOBAL is based on the information registered in researchmap. For details, see here.

Return to Previous Page