Rchr
J-GLOBAL ID：201201063736710272   Update date: Sep. 06, 2024

Taku Togawa

トガワ タク | Taku Togawa
Affiliation and department：
Sophia University Faculty of Economics, Department of Management

About Sophia University Faculty of Economics, Department of Management


Job title： Associate Professor
Research field  (1)： Commerce
Research keywords  (3)： Marketing ,  Sensory Marketing ,  Consumer Behavior
Research theme for competitive and other funds  (26)：
  • 2024 - 2028 Artificial Intelligence at the Point of Purchase and Consumer Decision-making
  • 2024 - 2028 Research on Sensory Marketing That Promotes Healthy Eating Behavior
  • 2023 - 2026 Effects of Perceived Environmental Friendliness of Products on Consumer Behavior
  • 2022 - 2026 Effects of language grammatical structure on consumers' cognitive style and advertising evaluation
  • 2019 - 2024 消費者行動における知覚バイアスの発生とその影響に関する体系的研究(研究分担者)
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Papers (36)：
  • Rajat Roy, Taku Togawa, Jaewoo Park, Hiroaki Ishii, Vik Naidoo. The price is "Heavy": How the haptic sensation of weight influences preference for partitioned versus combined pricing. Journal of Business Research. 2024. 182. 114797-114797
  • Taku Togawa. The Science of Irrational Purchase Decisions: A Perspective of Visual Marketing. Monthly Research Report (Chosa-Geppou). 2024. 759. 36-41
  • Taku Togawa, Hiroaki Ishii, Jaewoo Park, Rajat Roy. The Temperature of Newness: How Vision-Temperature Correspondence in Advertising Influences Newness Perception and Product Evaluation. Journal of Business Research. 2023. 160. 113801
  • Jaewoo Park, Taku Togawa, Kosuke Motoki. Sensory Nudge: A Literature Review on the Influence of Sensory Factors on Healthy Food Consumption. Japan Marketing Journal. 2023. 42. 3. 6-16
  • Taku Togawa, Yuriko Isoda, Ryo Suzuki, Naoto Onzo. Effect of Customers’ Names on Brand Choices: The Role of Letters as Visual Information. Japan Marketing Journal. 2023. 42. 3. 27-38
ｍore...
MISC (17)：
  • Taku Togawa. Sensory branding in the digital age. 2024. 335. 1. 32-33
  • Taku Togawa. The Power of Brand Names. MarkeTRUNK (in Japanese). 2024
  • Taku Togawa. Sensory marketing: Global marketing perspectives. MarkeTRUNK (in Japanese). 2024
  • 外川拓. 書評「コトラーのマーケティング入門〔原書14版〕」(フィリップ・コトラー著、恩藏直人監訳). 學鐙. 2022. 2022年夏号
  • 恩藏直人, 平木いくみ, 石井裕明, 外川拓. 小売企業の経営者が考える「センサリー・マーケティング」. DIAMOND Chain Store. 2019. 50. 7. 21-21
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Books (6)：
  • Brand Strategy in the Digital Age
    Yuhikaku 2023 ISBN:9784641166226
  • The Power of Marketing
    Yuhikaku 2023 ISBN:9784641166134
  • 消費者意思決定の構造-解釈レベルによる変容性の解明-
    千倉書房 2019
  • 1からのデジタル・マーケティング
    碩学舎 2019
  • Customer Sense: How the 5 Senses Influence Buying Behavior
    2016
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Lectures and oral presentations  (81)：
  • Exploring consumer responses to sustainable luxury products made of leather alternatives
    (Global Fashion Management Conference (the 12th conference) 2024)
  • How social exclusion hinders sustainable fashion consumption: Moderating role of interdependent self-construal
    (Global Fashion Management Conference (the 12th conference) 2024)
  • Effects of social exclusion on prosocial consumption: The moderating role of group members and norms
    (The 74th JSMD Conference 2024)
  • Task traits and cultural differences in AI aversions
    (Japan Association for Consumer Studies 2024)
  • Consumer research using field data
    (Japan Marketing Association, Research Project, New Frontiers in Empirical Consumer Research 2024)
ｍore...
Professional career (1)：
  • Ph.D. in Marketing (Waseda University)
Work history (8)：
  • 2022/09 - 現在 Distribution Economics Institute of Japan Project Researcher
  • 2020/04 - 現在 Sophia University Faculty of Economics Associate Professor
  • 2013/04 - 現在 Laboratory of Marketing Communication, Waseda University Visiting Researcher
  • 2013/04 - 現在 Laboratory of Consumer Behavior, Waseda University Visiting Researcher
  • 2016/04 - 2020/03 Chiba University of Commerce Faculty of Commerce and Economics Associate Professor
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Committee career (10)：
  • 2024/06 - 現在 Nikkei Advertising Research Institute Visiting Researcher
  • 2022/07 - 現在 Asahi Mutual Life Insurance Company Councilor
  • 2022/04 - 現在 Japan Association for Consumer Studies Board Member
  • 2021/06 - 現在 Japan Society of Marketing and Distribution, Division of Kanto Region Board Member
  • 2021/06 - 現在 Japan Society of Marketing and DIstribution Editorial Board, JSMD
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Awards (8)：
  • 2023/10 - Japan Marketing Academy Marketing Journal 2022 Incentive Award Effect of Customers’ Names on Brand Choices: The Role of Letters as Visual Information
  • 2022/10 - Japan Marketing Academy Marketing Journal 2022 Best Paper Award Effects of Device Types on Online Consumer Behavior: A Construal-Level Approach
  • 2021/11 - Yoshida Hideo Memorial Foundation Yoshida Hideo Award
  • 2020 - Top Social Media Articles 2019-2020 in the Journal of Retailing
  • 2019/10 - Japan Marketing Association Book Award
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Association Membership(s) (8)：
THE JAPANESE SOCIETY OF SOCIAL PSYCHOLOGY ,  Association for Consumer Research ,  Society for Consumer Psychology ,  Japan Marketing Academy ,  JAPAN ACADEMY OF ADVERTISING ,  ASSOCIATION OF PRODUCT DEVELOPMENT AND MANAGEMENT ,  JAPAN ASSOCIATION FOR CONSUMER STUDIES ,  JAPAN SOCIETY OF MARKETING & DISTRIBUTION
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