LEE Kyung-Tae

Affiliation and department：
Homepage URL (1)： http://kaken.nii.ac.jp/d/r/40453857.ja.html

Research field (1)： Commerce

Research keywords (5)：マーケティング , 製品・ブランド , 消費者行動 , Well-being , 国際マーケティング

Research theme for competitive and other funds (8)：

2024 - 2028 サステナブルなCSRとブランド価値:真正性・整合性・一体感に着目した国際比較研究
2022 - 2024 処理流暢性が消費者購買行動に及ぼす影響ー多様なデータに基づく洞察ー
2019 - 2023 Antecedents and Consequences of Collaborative Consumption in the Sharing Economy
2022 - 2022 A joint Australia-Japan symposium on cybersecurity expertise and practices
2010 - 2011 The Impact of Economic Nationalism and Market Globalisation on Consumer Behaviour: Case of Korea

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Papers (34)：

Kyung-Tae Lee, Hiroyasu Furukawa. Exploring Subjective Happiness, Life Satisfaction, and Sustainable Luxury Consumption in China and Japan Amidst the COVID-19 Pandemic. Administrative Sciences. 2023. 13. 7. 169.
Hiroyasu Furukawa, Kyung-Tae Lee. Environmentally Friendly Materialism: How It Is Generated and How Luxury Apparel Addresses Environmental Problems. Sustainability. 2023. 15. 8. 6703
Hiroshi Ohno, Kyung-Tae Lee, Takashi Maeno. Feelings of Personal Relative Deprivation and Subjective Well-being in Japan. Behavioral Sciences. 2023. 13. 2. 158
Kyung-Tae Lee. The Relationship between Platform Quality, Satisfaction, and Attitudinal Loyalty in Skill-Sharing. The Economic Review. 2022. 196. 4. 57-70
Hiroshi Ohno, Kyung-Tae Lee, Takashi Maeno. The Japanese Version of the Material Values Scale: Construct Assessment and Relationship with Age, Personality, and Subjective Well-Being. BMC Psychology. 2022. 10. 1. 200

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MISC (6)：

Miao Miao, Shinichiro Terasaki, Kyung-Tae Lee. How do affinity and animosity impact fashion brands’ engagement?. Proceedings of 2024 Global Fashion Management Conference at Milan. 2024. 249-250
ECモールに対するユーザーの評価と選択:「楽天市場」を中心に. 2023. 75. 1. 49-58
Kyung-Tae Lee. Does Voluntary Simplicity Matter in Online Shopping Behaviour?. Proceedings of 53rd International Business Research Conference. 2019
Kyung-Tae Lee. Materialism and Subjective Norm: Emerging-Market Consumers’ Responses toward Developed-Market Products. Proceedings of 2016 International Conference of Asian Marketing Associations in Beijing. 2016
Kyung-Tae Lee, Richard Lee. The Effects of Animosity and Social Norm on Japanese Consumers' Response towards Chinese Product. Proceedings of 2012 Global Marketing Conference at Seoul. 2012

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Books (4)：

Lectures and oral presentations (21)：

How do affinity and animosity impact fashion brands’ engagement?
(2024 Global Fashion Management Conference at Milan 2024)
処理流暢性が店舗内消費者行動に及ぼす影響
(日本商業学会関東部会 2022年7月部会研究会 2022)
Effects of Materialistic Tendencies on Japanese Consumers’ Intentions towards Collaborative Consumption for Fashion Products
(2021 Fall Conference of Korean Academy of International Business 2021)
An Investigation into the Determinants of Satisfaction on Collaborative Consumption: The Case of Apparel and Consumer Electronics
(2021)
Roles of e-Service and eWOM on Online Channel
(2019)

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Education (2)：

Professional career (1)：

Work history (10)：

2022/04 - 現在 Toyo University Faculty of Business Administration
2022/04 - 現在 Chuo University Faculty of Commerce Professor
2019/04 - 2022/03 Toyo University Faculty of Business Administration Professor
2019/04 - 2021/03 Toyo University Faculty of Business Administration, Department of Marketing
2012/04 - 2019/03 Toyo University Faculty of Business Administration

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Committee career (5)：

Awards (5)：

2020/09 - Association of Product Development and Management 2020 Best Paper Award Effects of Voluntary Simplicity and Materialism on Life Satisfaction
2018/08 - Association of Product Development and Management 2018 Best Paper Award Effects of Materialism on Luxury Consumption Related Subjective Well-Being
2015/06 - 商品開発・管理学会平成27年度優秀論文賞「中国消費者にみるアニモシティと主観的規範の影響~日本製品に対する購買意欲を中心に~」『商品開発・管理研究』11(2), 25-43, 2015年3月.
2012/07 - 多国籍企業学会 2012年度多国籍企業学会・学会賞(論文の部) 「アニモシティ、マテリアリズム、ギルト~韓国消費者の日本製品評価について~」『多国籍企業研究』4, 119-137, 2011年6月.
2007/11 - 吉田英雄記念事業財団第5回「助成研究論文吉田秀雄賞(平成18年度研究助成)」大学院生の部・奨励賞「原産地情報の分解、ブランド名、価格が消費者の製品評価に及ぼす影響~効果的な広告戦略の立案に向けて~」

Association Membership(s) (5)：

JAPAN SOCIETY FOR DISTRIBUTIVE SCIENCES , 多国籍企業学会 , 商品開発・管理学会 , JAPAN ACADEMY OF ADVERTISING , 日本商業学会

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