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J-GLOBAL ID：201401014218661466   Update date: Aug. 12, 2024

Sunaga Tsutomu

スナガ ツトム | Sunaga Tsutomu
Affiliation and department：
Waseda University Faculty of Commerce

About Waseda University Faculty of Commerce


Job title： Professor
Research field  (1)： Commerce
Research keywords  (4)： Consumer Psychology ,  Consumer Behaviour ,  Sensory Marketing ,  Marketing Communication
Research theme for competitive and other funds  (9)：
  • 2024 - 2028 Artificial Intelligence at the Point of Purchase and Consumer Decision-making
  • 2023 - 2027 業務用サービス・ロボットの導入による価値創造メカニズムの解明
  • 2019 - 2024 消費者行動における知覚バイアスの発生とその影響に関する体系的研究
  • 2020 - 2023 アート志向の解明による製品開発研究のブレークスルー
  • 2020 - 2023 Auditory Stimuli and Consumer Decision-making in the Context of Marketing Communication
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Papers (18)：
  • Onzo, Naoto, Mime Yabuno, Tsutomu Sunaga. Artistic orientation in product development derived from the ideas of painters. The Waseda Commercial Review. 2023. 465. 1-46
  • Tsutomu Sunaga. Interactions between instrumental timbre and consumers' regulatory focus. Journal of Business Research. 2020. 121. December. 1-12
  • Tsutomu Sunaga. How the sound frequency of background music influences consumers’ perceptions and decision making. Psychology and Marketing. 2018. 35. 4. 253-267
  • Tsutomu Sunaga. Effects of Lightness-Location Congruency on Consumers' Purchase Decision-Making. Psychology & Marketing. 2016. 33. 11. 934-950
  • Tsutomu Sunaga. Effects of Metacognitive Experiences on Consumer Decision Making. Journal of Business Administration Kwansei Gakuin University. 2014. 62. 2. 17-31
ｍore...
MISC (6)：
  • Tsutomu Sunaga, Naoto Onzo, Mime Yabuno. How Sequential Exposure to Musical Pieces Affects Consumers' Crossmodal Associations Between Pitch and Brightness. Proceedings of 2024 AMA Winter Academic Conference. 2024. 35. 282-286
  • Carlos Velasco, Tsutomu Sunaga, Takuji Narumi, Kosuke Motoki, Charles Spence, Olivia Petit. Multisensory consumer-computer interaction. Journal of Business Research. 2021. 134. 716-719
  • Sunaga, Tsutomu, Takeshi Moriguchi, Mayuko, Nishii, Charles Spence. Assessing Multisensory Congruence Involving Instrumental Timbre. Proceedings of the European Marketing Academy, 50th. 2021
  • Sunaga, Tsutomu, Xuhong Zhuang, Yan Meng. Music Timbre and Regulatory Fit. Proceedings of the European Marketing Academy, 48th. 2019
  • Tsutomu Sunaga. Music Frequency and Consumers’ Perceptions. Society for Consumer Psychology 2018 Winter Conference Proceedings. 2018. 690-692
ｍore...
Books (14)：
  • The Power of Marketing
    Yuhikaku Publishing Co., Ltd. 2023 ISBN:9784641166134
  • Marketing for beginners
    YUHIKAKU PUBLISHING CO.,LTD 2022 ISBN:9784641150973
  • 消費者の心理をさぐる:人間の認知から考えるマーケティング
    株式会社 誠信書房 2020 ISBN:9784414311242
  • Consumer Based Marketing: Sensory Marketing and Consumer Psychology
    Yuhikaku Publishing Co., Ltd. 2018 ISBN:9784641165311
  • Face-to-Face Book: Why Real Relationships Rule in a Digital Marketplace
    Yuhikaku Publishing Co., Ltd. 2016 ISBN:9784641164949
ｍore...
Lectures and oral presentations  (16)：
  • Relative Nature of Crossmodal Associations Between Pitch and Brightness
    (2024 Marketing Symposium 2024)
  • How Sequential Exposure to Musical Pieces Affects Consumers' Crossmodal Associations Between Pitch and Brightness
    (2024 AMA Winter Academic Conference 2024)
  • Crossmodal Correspondences Between Instrumental Timbres and Visual Features and Consumer Decision-making
    (Present and Future of Sensory Marketing 2024)
  • Context Effects in Crossmodal Associations Between Music and Fine Art Paintings: Influences of Initial Musical Pitch on Subsequent Perceptions and Associations
    (INFORMS 2021 Annual Meeting 2021)
  • Assessing Multisensory Congruence Involving Instrumental Timbre
    (EMAC (European Marketing Academy) 2021 Annual Conference 2021)
ｍore...
Education (2)：
  • - 2006 Waseda University Graduate School, Division of Commerce
  • 1995 - 1999 Waseda University Faculty of Commerce
Professional career (1)：
  • Ph.D. (Waseda University)
Work history (3)：
  • 2022/04 - 現在 Waseda University Faculty of Commerce Professor
  • 2015/04 - 2022/03 Kwansei Gakuin University School of Business Administration Professor
  • 2011/04/01 - 2015/03/31 Kwansei Gakuin University School of Business Administration Associate Professor
Committee career (27)：
  • 2024/05 - 現在 Japan Society of Marketing and Distribution Editorrial borad of International Journal of Marketing & Distribution
  • 2023/05 - 現在 Japan Society of Marketing and Distribution Director
  • 2022/10 - 現在 Japan Academy of Advertising Director
  • 2021/04 - 現在 Frontiers Editorial Board of Advertising and Marketing Communication (Review Editor, specialty section of Frontiers in Communication)
  • 2021/04 - 現在 Frontiers Editorial Board of Human-Media Interaction (Review Editor, specialty section of Frontiers in ICT/Psychology/Digital Humanities/Computer Science)
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Awards (2)：
  • 2019/05/25 - Japan Society of Marketing and Distribution Award for the outstanding scholastic book Consumer Based Marketing: Sensory Marketing and Consumer Psychology
  • 2006/06/03 - Japan Society of Marketing and Distribution Excellent Article Prize in Japan Society of Marketing and Distribution Consumers Create Information by Themselves: Formation of Beliefs about Missing Attributes thorough Inference
Association Membership(s) (10)：
Japan Academy of Advertising ,  Association of Product Development and Management ,  Japan Marketing Academy ,  Japan Society of Marketing and Distribution ,  Japan Association for Consumer Studies ,  Marketing Science Institute ,  European Marketing Academy ,  American Marketing Association ,  Society for Consumer Psychology ,  Association for Consumer Research
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