Miyamoto Fumiyuki

ミヤモトフミユキ | Miyamoto Fumiyuki

Affiliation and department：
Job title： Professor, Dr.

Research field (1)： Commerce

Research keywords (7)： package communication , marketing , consumer psychology , パッケージ・コミュニケーション , マーケティング , Anthropomophism , 消費者心理

Research theme for competitive and other funds (2)：

2019 - 2021 Elucidation of factors of image-motif effect in product packages and applied research
2018 - 2019 2018 年度「日本商品学会研究助成制度」

Papers (15)：

Fumiyuki Miyamoto. Strategies for Recognizing Anthropomorphic Product Appearance by Consumers: An Empirical Study on the Appearance Design of Cosmetic Containers. Studies on Commodity Science. 2023. 64. 1・2. 19-39
Fumiyuki Miyamoto. Empirical Research on Applications of Image-motifs: Examination of Possibility that We Apply Image-motifs Conceptualized in a Category of Cosmetics Packages to Beverages and Home Appliances. Studies on Commodity Science. 2021. 63. 3・4. 34-53
Fumiyuki Miyamoto. Comparison and Factor Analysis of Consumer Effects by Cosmetics Packages between Japan and China : Through a Demonstration Experiment of Image-motifs. 2021. 9. 1. 23-39
Fumiyuki MIYAMOTO. An Empirical Research on the Elucidation of the Characteristics of Image-motifs in Cosmetics Packages. Studies on Commodities. 2021. 63. 1・2. 31-45
Fumiyuki MIYAMOTO. Recognition as a “Face” of a Product Package by Consumers : Consideration of “Face Culture” of a Cosmetics Company. Transcultural Management Review. 2020. 17. 93-109

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MISC (1)：

宮本文幸. 流通レポート "置くだけで売れる"パッケージ開発法 : 化粧品の開発から「売れる流通」づくりへのヒント. 流通問題. 2012. 48. 1. 33-39

Books (8)：

Zero Promotion Marketing
2022 ISBN:9784496056017
テキスト経営学入門(第8章商品開発とマーケティング)
中央経済社 2020
Creating Sensual Value of Cosmetics -Evaluation of Usability and Formulation
CMC BOOKS 2020
ヒトの感性に訴える製品開発とその評価技術
技術情報協会 2018
商品パッケージの消費者効果(改訂版)-化粧品におけるイメージ・モチーフ効果の実証研究-(博士論文)、静岡出版
静岡学術出版 2016

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Lectures and oral presentations (51)：

プロダクト・デザインにおけるイメージ・モチーフ効果の研究 -象徴属性による消費者効果の考察-
(日本商業学会第71回全国大会 2021)
商品パッケージの消費者効果 -イメージ・モチーフの象徴属性における制御焦点理論の適用について-
(日本消費者行動研究学会第62回消費者行動研究コンファレンス 2021)
Research of Image-motif : Possibility of Applying it to Cosmetics Packages for Chinese Women
(2021)
Comparing Consumer-effects by Cosmetics Packages in China with that in Japan, and Analyzing Their Factors : Through Empirical Experiments of Image-motifs
(Transcultural Management Society Kansai Subcommittee 2020)
Research on Image-motifs in Cosmetic Packages -Empirical study of Applicability to Chinese Women-
(Japan Society of Marketing and Distribution the 10th National Research Report Meeting 2020)

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Works (1)：

桜美林大学大学院のマネジメントシステム・コーディネーター養成プログラム~真のISO経営の実現を目指して~ 連載第4回マネジメントシステムをマーケティング戦略に結びつける
2020 -

Education (2)：

2015 - 2016 University of Aichi(Doctor)
1981 - 1985 University of Tsukuba

Work history (1)：

1985/04 - 2018/03 Shiseido.Co.

Committee career (10)：

2025/04 - 現在異文化経営学会理事(事務局長)
2021/04 - 現在 Japan Society for Commodity Science
2021/04 - 現在日本商品学会理事
2021/04 - 現在 Transcultural Management Society
2011/03/01 - 現在 The Institute of Marketing and Distribution Research Research Adviser

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Awards (1)：

2019/06 - Transcultural Management Society Transcultural Management Society 2019 Award ( Presentation ) A study of "face" culture in Shiseido ーMakeup face and product faceー From the viewpoint of package communication research

Association Membership(s) (9)：

Japan Academy of International Business Studies , Transcultural Management Society , Japan Society for Commodity Science , Japan Association for Consumer Studies , Japan Society of Marketing and Distribution , The Aichi University Institute of International Affairs(Visiting Researcher) , The Institute of Marketing and Distribution Research(Research Adviser) , The Japanese Association of Administrative Science , 国際戦略経営研究学会

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