Hannan University
Graduate School of Corporate Information
Professor
Research field (3):
Commerce
, Design
, Architectural history and design
Research keywords (7):
Servicescape
, Physical Environment
, Architectural Design
, Space Design
, Advertising Design
, Communications
, Marketing
Research theme for competitive and other funds (10):
2023 - 2024 Exploratory Research on Servicescapes in Relation to Contemporary Themes
2022 - 2023 Scale Development of the Measuring Customer Evaluation of Physical Showroom Space Design
2021 - 2022 Examining the Brand-building Effects of Pop-up Brand Store Spaces
2019 - 2020 Customer's special feeling for the flagship store
2018 - 2019 The relationship between characteristic of store facade design and store location environment
2017 - 2018 The role of flagship shop in the marketing activities
2016 - 2017 The study on symbolic meaning of physical environment and location environment of store
2015 - 2016 Study on the representation of brand image and locality in store design
2011 - 2013 Research on brand design development techniques with the aim of improving international competitiveness of corporate brand
2007 - 2008 ブランド・コミュニケーションにおける店舗デザインに関する研究
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Papers (18):
Nishiguchi Shinya. A Proposal for Physical Environment Evaluation Measurement in Servicescape Research - Based on the Findings on Spatial Evaluation Measurement in Nishiguchi(2021) -. The Hannan Ronshu. 2023. 59. 1. 23-56
Nishiguchi Shinya. Review of Previous Studies on the Pop-up Brand Store Space Design - The Effect of Pop-up Brand Store Space Design on the Building of the Brand in Customers' Minds Part1 -. The Hannan Ronshu. 2022. 58. 1. 201-228
Nishiguchi Shinya. Verifying a hypothetical model regarding the effect of flagship store space promoting consumer brand building- Surveying International fashion brands-. The Hannan Ronshu. 2021. 57. 1. 35-62
Nishiguchi Shinya. The Effect of Commercial Space on the Building of the Brand in Consumers' Minds -Researches on the Flagship Stores of International Fashion Brands-. 2021
Nishiguchi Shinya. Consumer Characteristics that Influence the Evaluation of Store Space for the Purpose of Brand Building ーSurvey of Female Customers in Foreign Fashion Brand Storesー. The Hannan Ronshu. 2021. 56. 2. 219-246
Shinya Nishiguchi. The relationship between characteristic of store facade design and store location environment. Institute of Industrial and Economic Research Hannan University Annual Report. 2019. 48. 9-11
Shinya Nishiguchi. Measuring the image of global fashion brand flagship store. Relationship of image to brand, store facade, store location. 2019
Shinya Nishiguchi. The role of flagship shop in the marketing activities. Institute of Industrial and Economic Research Hannan University Annual Report. 2018. 47. 11-13
Japan Marketing Academy
, JAPAN SOCIETY OF MARKETING AND DISTRIBUTION
, JAPAN ASSOCIATION FOR CONSUMER STUDIES
, ARCHITECTURAL INSTITUTE OF JAPAN
, JAPAN SOCIETY FOR DISTRIBUTIVE SCIENCES
, JAPANESE SOCIETY FOR THE SCIENCE OF DESIGN