Suzuki Satoko

スズキサトコ | Suzuki Satoko

Affiliation and department：
Job title：准教授

Research field (1)： Commerce

Research keywords (7)： international marketing , market creation , creativity , customer experience , culture , service robots , brand management

Research theme for competitive and other funds (11)：

2021 - 2024 Cross-cultural empirical research on managing brands over time: Focusing on moderate inconsistency, memory advantage, and dialectical thinking
2022 - 2023 職場における創造性プロセスの日台比較
2021 - 2023 サービスロボットによる「おもてなし」に関する実証研究
2018 - 2022 Empirical research on market creation and language: From an institutional theory perspective
2018 - 2021 Theoretical and empirical research in identifying a new determinant of brand management success besides fit: From a dialectical thinking perspective.

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Papers (43)：

Satoko Suzuki. Oki Electric Industry Co., Ltd.: Penetration of design thinking and promotion of all-participant innovation. Hitotsubashi Business Review. 2024. 71. 4. 120-133
鈴木智子, 王国堅, 沙辰. パナソニック・ホールディングスセンター・オブ・エクセレンスとしての中国事業. 一橋ビジネスレビュー. 2023. 71. 2. 136-151
Jane Terpstra-Tong, David A. Ralston, Len Treviño, Charlotte Karam, Olivier Furrer, Fabian Froese, Brian Tjemkes, Fidel León Darder, Malika Richards, Marina Dabic, et al. The impact of gender-role-orientations on subjective career success: A multilevel study of 36 societies. Journal of Vocational Behavior. 2022. 138. 103773-103773
Satoko Suzuki, Saori Kanno. The role of brand coolness in the masstige co-branding of luxury and mass brands. Journal of Business Research. 2022. 149. 240-249
鈴木智子, 今岡植. ビジネス・ケース-No.180 ヤマトグループ-標準化とオープン化による物流改革への挑戦. 一橋ビジネスレビュー. 2022. 70. 1. 140-155

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MISC (41)：

Satoko Suzuki, Anna S. Mattila. “Ah, it’s so kawaii!” The effect of kawaii emotions on consumer behaviors towards services delivered by robots. Frontiers in Service. 2023
鈴木智子, 阿久津聡. 共同ブランド(Cobrand)の選好における文化差:弁証法的思考の影響. マーケティングカンファレンス2015. 2015
Satoko Suzuki, Kosuke Takemura, Takeshi Hamamura. Cultural differences in indulgent consumption: The influence of emotion reappraisal tendency. 2015 International Conference of Asian Marketing Associations. 2015
竹村幸祐, 鈴木智子. 職場流動性は相互協調・相互独立性および調整・影響志向と関連するか?. 日本社会心理学会第56回大会. 2015
芳賀麻誉美, 鈴木智子. 寄付行為をめぐる日米文化差の研究. 日本行動計量学会第43回大会. 2015

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Books (9)：

世界のラグジュアリーブランドはいま何をしているのか?
東洋経済新報社 2023 ISBN:9784492558300
The SAGE handbook of service-dominant logic
Sage Publications 2018 ISBN:9781526402837
Gifts, romance, and consumer culture
Routledge 2018 ISBN:9781138500709
The role of creativity in the management of innovation: State of the art and future research outlook
World Scientific 2017 ISBN:9781786342003
1からの消費者行動
碩学舎 2016 ISBN:4502161519

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Lectures and oral presentations (54)：

New Product (NP) Creativity and Performance: What Happens When a NP Development Team Pursues Both Novelty and Meaningfulness?
(29th IPDMC: Innovation and Product Development Management Conference 2022 2022)
マスティージにおけるコ・ブランディング ~パートナー選択に関する実証研究~
(第63回消費者行動研究コンファレンス 2021)
Humans and machines in the emergence of service ecosystems: Addressing false dichotomy by embracing.
(The 7th Naples Forum on Service 2021)
The Impact of Gender Role Orientations on Subjective Career Success: A Multilevel Study of 36 Societies.
(AIB 2021 Online Conference 2021)
Independence-Interdependence as a Moderator of Diversity and New Product Creativity.
(28th IPDMC: Innovation and Product Development Management Conference 2021 2021)

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Education (1)：

2007 - 2011 Hitotsubashi University Graduate School of Business Administration Department of International Corporate Strategy

Professional career (1)：

Work history (3)：

2017/04 - 現在 Hitotsubashi University Graduate School of Business Administration Department of International Corporate Strategy Associate Professor
2016/04 - 2017/03 Kyoto University Graduate School of Management Associate Professor
2011/09 - 2016/03 Kyoto University Graduate School of Management

Awards (2)：

2021/08 - Academy of International Business 2021 WAIB Best Paper Award The Impact of Gender Role Orientations on Subjective Career Success: A Multilevel Study of 36 Societies.
2019 - Journal of Consumer Behaviour Top 10% Most Downloaded Papers (2018-2019) Emotional fortification: Indulgent consumption and emotion reappraisal and their implications for well-being

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