Rchr
J-GLOBAL ID：201601018618133753   Update date: Mar. 28, 2024

MIAO MIAO

ミョウ ミョウ | MIAO MIAO
Affiliation and department：
Ritsumeikan University College of Business Administration Department of International Business Administration

About Ritsumeikan University College of Business Administration Department of International Business Administration


Research field  (1)： Commerce
Research keywords  (4)： Retail internationalization ,  Apparel Industy ,  Branding ,  Marketing
Research theme for competitive and other funds  (4)：
  • 2022 - 2025 地方創生に向けた市民参画型コミュニティ形成に関する研究
  • 2021 - 2024 無意識な習慣行動による小売業におけるロイヤルティの創出に関する研究
  • 2018 - 2019 オンラインとオフライン小売チャネルの相乗効果
  • 2017 - 2018 小売国際化におけるロイヤルティ低下問題
Papers (18)：
  • Miao Miao, I. Go, Cui Linyuan, Kayo Ikeda, Hideho Numata. How brand loyalty and its marketing activities affect Japanese fashion companies' financial performance. Journal of Fashion Marketing and Management. 2024
  • Miao Miao, Hideho Numata, Kayo Ikeda. A qualitative comparative study of Japanese fashion brands via profiling young shoppers. International Journal of Retail & Distribution Management. 2023. 51. 2. 170-189
  • Miao Miao. Habitual mobile shopping behavior in China and Vietnam-applying complexity theory via fsQCA. Journal of Global Scholars of Marketing Science. 2022. 32. 2. 1-17
  • Miao Miao, I Go, Kayo Ikeda & Hideho Numata. Brand equity effects on financial performance in Japanese fashion market: applying complexity theory via fsQCA. Journal of Global Fashion Marketing (ESCI). 2021. 13. 1. 30-43
  • Miao Miao. A qualitative comparison study of information search behavior in online distribution. Journal of Distribution Science (SCOPUS). 2021. 19. 7. 61-73
ｍore...
Books (2)：
  • 現代経営学講義
    五絃舎 2015
  • 国際マーケティング論
    銀河書籍 2014
Lectures and oral presentations  (22)：
  • Applying the fuzzy-set qualitative comparative analysis (fsQCA) in a Japanese fashion market study
    (2023)
  • Effect of brand engagement and loyalty programmes on Japanese fashion companies’ financial performance
    (Global Marketing Conference 2023)
  • 中国とベトナムにおける習慣的モバイルショッピング行動の比較-質的比較分析(fsQCA)をアプローチにして
    (日本流通学会関西部会 2021)
  • The influence of information searching patterns on customer loyalty in Vietnamese e-commerce
    (Global Marketing Conference 2020)
  • Habitual mobile shopping behavior: Comparison of Chinese and Vietnamese customers
    (Global Marketing Conference 2020)
ｍore...
Education (3)：
  • 2011 - 2015 Ritsumeikan University Graduate School of Business Administration
  • 2009 - 2011 Utsunomiya University
  • - 2011 Utsunomiya University Graduate School, Division of International Studies
Professional career (1)：
  • 博士(経営学) (立命館大学)
Work history (4)：
  • 2020/04 - 現在 Ritsumeikan University College of Business Administration Department of Business Administration
  • 2016/04 - 2020/03 International Pacific University
  • 2005/05 - 2008/10 中国大 学生起業プログラム
  • 2005/05 - 2008/10 中国大学生起業プログラム 大学在学中通販会社を起業
Awards (2)：
  • 2017/10 - Korean Scholars of Marketing Science Best Conference paper
  • 2017/10 - Korean Scholars of Marketing Science Best Conference paper When Do Small Retailers Benefit From Information Strategy: A Buying Group Perspective
Association Membership(s) (5)：
日本マーケティン史学会 ,  Korean Scholars of Marketing Science ,  Global Alliance of Marketing & Management Associations ,  JAPAN SOCIETY FOR DISTRIBUTIVE SCIENCES ,  JAPAN SOCIETY OF MARKETING & DISTRIBUTION
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