Rchr
J-GLOBAL ID：201701007545380213
Update date: Apr. 02, 2024
Tagashira Takumi
タガシラ タクミ | Tagashira Takumi
Affiliation and department：
Job title：
Associate Professor
Homepage URL (1)：
https://sites.google.com/site/takumitagashira/home
Research field (1)：
Commerce
Research theme for competitive and other funds (4)：
- 2022 - 2026 Technological developments for customer journey management in omnichannel retailing
- 2022 - 2025 チャネルDXにおける小売企業のサプライヤー・エンクローチメントへの対抗と協業
- 2021 - 2023 Studies on consumer behavior and firm's reactions in the online firestorm context
- 2018 - 2022 小売企業のオムニチャネル化に伴 う消費者行動と企業成果に関する変化
Papers (8)：
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Takumi Tagashira. Signal effect of a targeted travel subsidy on consumer behavior during the coronavirus disease 2019 pandemic. Marketing Letters. 2023. 34. 483-496
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Takumi Tagashira. Information effects of warehouse automation on sales in omnichannel retailing. Journal of Retailing and Consumer Services. 2022. 66. May. 102903-102903
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Shintaro Okazaki, Florian Schuberth, Takumi Tagashira, Victoria Andrade. Sneaking the Dark Side of Brand Engagement into Social Media: The Dual Theory of Passion (jointly worked). Journal of Business Research. 2021. 130. June. 493-505
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Takumi Tagashira, Chieko Minami. The Effect of Cross-Channel Integration on Cost Efficiency (jointly worked). Journal of Interactive Marketing. 2019. 47. August. 68-83
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Takumi Tagashira, Fumikazu Morimura. An empirical research on the relationship between MD standardization, retail expansion, and performance (jointly worked). Journal of Marketing and Distribution. 2017. 20. 1. 1-21
ｍore...
Books (1)：
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Advertising Theory (Routledge Communication Series) (jointly worked)
Routledge 2019 ISBN:0815382502
Lectures and oral presentations (13)：
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CUSTOMER VALUE CREATION BY MULTICHANNEL RETAILER’S WAREHOUSE AUTOMATION: THE EFFECTS ON SALES
(2020 AMA Summer Academic Conference 2020)
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How does warehouse automation contribute to multichannel retailers’ performance?
(日本応用経済学会2019年度秋季大会 2019)
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How does warehouse automation contribute to multichannel retailers' performance?
(King's Business School Research Seminars in Marketing 2019)
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An Empirical Study on the Relationship between Cross-Channel Integration and Offline Store Patronage Behavior
(2019 Academy of Marketing Science Annual Conference 2019)
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Understanding the Antecedents of Reverse Innovations: Developing a Comprehensive Conceptual Framework
(2019 Academy of Marketing Science Annual Conference 2019)
ｍore...
Education (3)：
- 2014 - 2017 Kobe University Graduate School, Division of Administration
- 2012 - 2014 Kobe University Graduate School, Division of Administration
- 2007 - 2012 Tokyo Keizai University Faculty of Economics
Professional career (3)：
- 博士 (神戸大学)
- 修士 (神戸大学)
- Ph.D (Kobe University)
Work history (4)：
- 2022/04 - 現在 Hitotsubashi University Graduate School of Business Administration Associate Professor
- 2019/04 - 2022/03 Hitotsubashi University Graduate School of Business Administration Graduate School of Business Administration Assistant Professor
- 2017/09/01 - 2019/03/31 The University of Tokyo Graduate School of Economics Specially Appointed Research Associate
- 2017/04 - 2017/08 Toyo University Faculty of Business Administration
Awards (2)：
- 2018/07 - Global Marketing Conference 2018 Global Marketing Conference, Best Track Paper Award Do narcissists engage more with luxury brands? Exploring the role of vanity on compulsive social media usage
- 2014/11 - Japan Association for Consumer Studies JACS-IBM Research Proposal Award: Award for Excellence
Association Membership(s) (5)：
European Marketing Academy
, 日本応用経済学会
, Academy of Marketing Science
, 日本消費者行動研究学会
, 日本商業学会
