Research theme for competitive and other funds (5):
2022 - 2027 日本多国籍企業の新興国市場戦略-深耕戦略とその成果の実証研究-
2019 - 2023 日本多国籍企業の新興国市場戦略の実証研究-進出戦略と深耕戦略の両立-
2015 - 2018 Management of overseas subsidiaries in emerging countries: From the viewpoint of organizational socialization
2014 - 2018 Research on the Marketing Capabilities of the Japanese Firmes
2012 - 2015 Statistical Approach to Open Innovation: From the viewpoints of product, market, industry, and management
Papers (28):
Geer He, Hiroyuki Fukuchi. Inheriting the DNA of emergingness: Strategies of advanced market firms under emerging market ownership. Thunderbird International Business Review. 2023. 65. 3. 325-340
Hiroyuki Fukuchi, Wataru Uehara, Hiromi Kamata, Geer He. COVID-19 policies and hoteliers' responses in Japan. Annals of Tourism Research Empirical Insights. 2022. 3. 2
W.Uehara, H. Kamata, H. Fukuchi. Crisis Management of Hotel Operators in Japan. Hitotsubashi Business Review. 2022. 70. 2. 34-47
Gen Fukutomi, Yuko Yamashita, Wataru Uehara, Hiroyuki Fukuchi. The use of marketing and financial metrics in Japanese firms. International Journal of Marketing & Distribution. 2021. 4. 1. 1-14
Nakagawa, K, Nakagawa, M, Fukuchi, H, Sasaki, M, Tada, K. Japanese management styles: To change or not to change? A subsidiary control perspective (jointly worked). Journal of International Business and Economics. 2018. 6. 2. 1-17
Geer He, Hiroyuki Fukuchi. Laox: Creative and agile strategic shifts in tourism-oriented Japan. Hitotsubashi Business Review. 2022. 70. 2. 120-132
Books (4):
Business Strategy Basic Plus
chuokeizai 2020 ISBN:4502325015
The Basic Concepts and Words of Business Administration (jointly worked)
Minerva Shobo 2013 ISBN:9784623064410
Marketing Strategy and Organizational Processes: An Empirical Study on Japanese Firms (jointly worked)
Yuhikaku 2012 ISBN:9784641163980
Management Revolution at Matsushita Electric Industrial
Yuhikaku 2007 ISBN:9784641163102
Lectures and oral presentations (6):
Metrics-Driven Climate and Metrics-Based Activities as an Organizational Processes to Complement MPM system in the Firm
(Association of Marketing Theory and Practice (AMTP) 2018 Annual Meeting 2018)
Dual-structure of distribution channels in emerging markets: Review, integration and future research agenda
(EIBA (European International Business Academy) 2017 Milan Conference 2017)
新興国におけるマーケティング戦略と現地法人の管理
(日本商業学会関東部会10月研究会 2016)
Effect of Control and Crossvergence on Knowledge Building in Emerging Markets: Evidence from Japanese Multinationals
(SMS Annual Conference 2015)
Management of Foreign Countries: Power, Knowledge Transfer and Trust
(SMS Annual Conference 2013)