Kwon Soonho

クォンスンホ | Kwon Soonho

Affiliation and department：
Job title： Assistant Professor

Research field (1)： Commerce

Research keywords (3)： Psychological Ownership , Marketing Communication , Consumer Behavior

Research theme for competitive and other funds (4)：

Papers (7)：

Kwon, Soonho. A review and future research for perceived size of product in marketing research. THE STUDIES IN ECONOMICS AND TRADE. 2024. 50. 77-93
Kwon, Soonho, Takanori Suda, Takuya Nomura. 3D versus 2D: Effects of the number of dimensions of product images on perceptions of product size. Journal of Consumer Behaviour. 2024. 1-11
Kwon, Soonho, Hisashi Kawamata, Takanori Suda. Effects of Screen Contact with Digital Media on Perceived Control and Psychological Ownership. Japan Marketing Journal. 2023. 42. 3. 51-62
Kwon, SoonHo. Understanding Psychological Ownership in the Digital Environment. Japan Marketing Journal. 2021. 40. 4. 66-74
Kwon, SoonHo. Why are paper books still alive?. The Waseda Commercial Review. 2020. 459. 51-68

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MISC (3)：

Nomura, Takuya, Kwon, Soonho, Suda,Takanori. 消費者物質主義の低下に関する探索的研究. 公益財団法人吉田秀雄記念事業財団令和4年度助成研究報告書. 2023. 169-179
Onzo, Naoto, Hiraki, Ikumi, Kwon, SoonHo. Effects of office BGM on communication between employees. Sound Desgin for Office. 2020. 12. 8-11
Kwon, SoonHo, Onzo, Naoto. A Shift from the Selling-Goods to the Selling-Experiences in a Production Goods Company: New Challenges for Daikin Technology. Japan Marketing Journal. 2020. 39. 4. 86-96

Books (1)：

Lectures and oral presentations (25)：

ブランドロゴにおける配色がブランドパーソナリティ知覚に与える影響
(2024)
サービス・ロボットが消費者による協力に影響を与える要因の検討
(日本商業学会第74回全国研究大会 2024)
新しいメディアとしての「eスポーツ」の可能性に関する試論
(日本広告学会第54回全国大会 2023)
Effects of Surprise Emotion Elicited by Offline Versus Online Coupons
(Association for Consumer Research Conference 2023 2023)
eスポーツはこれからの社会をどのように変えるか
(2023)

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Education (3)：

Professional career (1)：

Work history (6)：

2024/04 - 現在 Institute of Marketing Communication, Waseda University Adjunct Researcher
2023/04 - 現在 Kanagawa University Faculty of Economics Assistant professor
2022/04 - 2023/03 (Part-time Lecturer), Faculty of Economics and Business Wako University
2019/04 - 2023/03 Waseda University Faculty of Commerce Research associate
2020/04 - 2021/03 Chiba University of Commerce Faculty of Service Inovation

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Awards (1)：

Association Membership(s) (4)：

American Marketing Association , JAPAN ACADEMY OF ADVERTISING , JAPAN ASSOCIATION FOR CONSUMER STUDIES , JAPAN SOCIETY OF MARKETING & DISTRIBUTION

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