Rchr
J-GLOBAL ID：201901006011026595   Update date: Oct. 20, 2024

Hidaka Yuichiro

ヒダカ ユウイチロウ | Hidaka Yuichiro
Affiliation and department：
Ritsumeikan University College of Business Administration

About Ritsumeikan University College of Business Administration


Job title： Professor
Research field  (1)： Commerce
Research theme for competitive and other funds  (8)：
  • 2023 - 2027 寄付と倫理的消費,消費に関する研究
  • 2022 - 2026 The Market Growth on Housework Externalization and the Transformation of Family Norms in Japan: Understanding the Role of Discourse with the Institutional Approach
  • 2018 - 2022 The research on the impacts of the competition over donations by social marketing on the creation of social norm
  • 2015 - 2019 The research on the emergence and transformation of the collaborative relationship in creation process of regional brand
  • 2012 - 2015 The research on the effect of customer relationship management in retail companies
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Papers (27)：
  • Hidaka, Yuichiro. Reconsideration of Household Consumption Research in Consumer Behavior Research: Relationship between the Growth of Externalized Household Market and Wives’ Labor Participation. Okayama Economic Review. 2022. 54. 2. 1-13
  • Hidaka, Yuichiro, Narukawa, Masaki. Bayesian A-P-C Analyses of the Externalization of Housework in Japanese Household Consumption: Estimation of Age, Period, and Cohort Effects on Cooked Foods in the Family Income and Expenditure Survey. 2022. 9. 1. 1-29
  • Kim, Woonho, Yuichiro Hidaka, Shiuchi Akiyama. How Will Digitalization Enhance Retailers' Competitiveness? Focus on Supplier Relationships. Journal of Business, Nihon University. 2022. 92. 1. 49-69
  • Masashi Kanda, Yuichiro Hidaka. Development of “Albergo Diffuso” in Yakage, Okayama:. Japan Marketing Journal. 2022. 41. 3. 105-114
  • Hidaka,yuichiro, Kato, Akimi. Meanings of disposition in consumer behavior: The approaches and theoretical issues for the understanding of disposition and identity construction. JSMD Review. 2021. 5. 2. 51-57
ｍore...
MISC (4)：
  • Hidaka, Yuichiro. "The Essentials of Marketing, 3rd Edition" by Kenichiro Kuroiwa & Kosuke Mizukoshi, Yuhikaku. Marketing Holizon. 2023. 2023. 5. 27-27
  • Hidaka, Yuichiro. (Research Note)The Organization of Micro Data of the Household Survey on Externalization of Household. The Economic Association of Okayama University Discussion Paper Series. 2023. II. 88. 1-12
  • Mizukoshi. Kosuke, Hidaka, Yuichiro. Pandemic and Õen Consumption in Japan: Deliberate Buying to Aid the Seller. Markets, Globalization & Development Review. 2020. 5. 3. 1-8
  • Yuichiro Hidaka. Book Review: Skålén, Fougère & Fellesson, Marketing Discourse: A Critical Perspective (2012). Markets, Globalization & Development Review. 2018. 3. 1. 1-9
Books (7)：
  • The Power of Marketing
    Yuhikaku 2023 ISBN:9784641166134
  • 1からの流通システム
    碩学舎 2018
  • 経営ケースブック 新たな市場、顧客を切り拓く
    岡山大学出版会 2016
  • 1からのマーケティング・デザイン
    碩学舎 2016
  • 新しい公共・非営利のマーケティング
    碩学舎 2013
ｍore...
Lectures and oral presentations  (15)：
  • マーケティングにおける人と生成AIの協働:既存研究の論点の整理
    (日本マーケティング学会マーケティングカンファレンス2024 2024)
  • ワインツーリズムにおける産地イメージの変容-立ち上げ期以降の追加調査にもとづく報告-
    (日本商業学会関西部会9月例会(九州・関西合同部会) 2024)
  • 公共政策としての地域ブランドの構築:ふるさと納税の事例を通じて
    (日本商業学会第74回全国研究大会 2024)
  • Donations in Japan: Hometown Tax Donation and Reciprocal Gifts
    (Association for Consumer Research Conference 2021 2021)
  • 関係性概念にもとづく公共・非営利マーケティング研究の再検討
    (日本商業学会 関西部会 9月部会 2019)
ｍore...
Education (3)：
  • 2006 - 2010 Kobe University Graduate School of Business Administration Ph.D program
  • 2004 - 2006 Kobe University Graduate School of Business Administration master's program
  • 1998 - 2002 Kobe University Faculty of Business Administration
Professional career (1)：
  • 博士(商学) (神戸大学)
Work history (7)：
  • 2024/04 - 現在 Ritsumeikan University College of Business Administration Professor
  • 2023/04 - 2024/03 Okayama University Faculty of Humanities and Social Sciences Professor
  • 2021/04 - 2023/03 Okayama University Institute of Academic and Research of Humanities and Social Sciences Associate Professor
  • 2015/04 - 2021/03 Okayama University Graduate School of Humanities and Social Sciences Associate Professor
  • 2012/07 - 2016/03 University of Marketing and Distribution Sciences Research Center of Distribution Science Visiting Researcher
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Committee career (4)：
  • 2023/04 - 現在 Japan Marketing Association director
  • 2023/04 - 現在 Japan Marketing Association Japan Marketing Journal, Senior Editor
  • 2021/06 - 現在 Japan Society for Commodity Science Director
  • 2021/04 - 2023/03 Japan Marketing Academy Japan Marketing Journal, Associate Editor
Awards (1)：
  • 2018/07 - The Best Paper Award in International Society of Markets & Development (ISMD) 2018 - 15th Biennial Conference
Association Membership(s) (4)：
Japan Marketing Academy ,  JAPAN SOCIETY FOR COMMODITY SCIENCE ,  JAPAN ASSOCIATION FOR CONSUMER STUDIES ,  JAPAN SOCIETY OF MARKETING & DISTRIBUTION
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