Rchr
J-GLOBAL ID：201901009195454011
Update date: Jul. 09, 2024
Makino Hikaru
マキノ ヒカル | Makino Hikaru
Affiliation and department：
Job title：
Associate Professor
Other affiliations (1)：
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Ritsumeikan University
Research Organization of Open Innovation and Collaboration, Research Center for Design Science
Research field (1)：
Business administration
Research keywords (1)：
Marketing/Design/Customer Experience/Diffusion of Innovation
Research theme for competitive and other funds (4)：
- 2024 - 2029 Modeling the Impact of Embodiment to Customer Outcomes on Brand and Behavioral Experiences
- 2022 - 2026 Identifying organizational antecedents for design thinking and exploring a effect of inclusion as a design strategy
- 2023 - 2024 体験型イベントにおける行動的経験の訴求効果:ブランド経験に着目して
- 2020 - 2023 Examining the nature and conditions of behavioral experiences and presenting hypotheses about the design and marketing process
Papers (16)：
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牧野耀, 山本輝太郎, 永坂正夫, 岸本秀一. 能美海岸の清掃行動に影響を及ぼす要因分析. 金沢星稜大学論集. 2024. 57. 2. 55-66
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Hikaru Makino, Kenji Sera. Advertisement Appeal that Affects Participate Intention to Trial Event of Menʼs cosmetics: Focusing on Behavioral Experience and Temporal Distance. 2024. vol.3. 25-44
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牧野耀. 温泉の非日常かつ静的なブランド経験 顧客満足とロイヤルティにブランド経験が及ぼす影響. 金沢星稜大学論集 別冊. 2023. 94-99
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Satoru Goto, Hikaru Makino, Takuo Ando, Kazaru Yaegashi. The downside of organizational identification on design thinking: Problem finding, problem solving and solution implementation. IPDMC2023. 2023
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牧野耀, 岸本秀一. 若者の緑茶消費に関するテキストマイニングを用いた調査. 金沢星稜大学論集. 2023. 56. 2. 133-143
ｍore...
Lectures and oral presentations (13)：
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Survey of Three Generations on Environmental Awareness of Nomi Coast Toward expansion of environmental education through beach cleaning
(2023)
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The downside of organizational identification on design thinking: Problem finding, problem solving and solution implementation.
(IPDMC2023 2023)
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行動的経験を訴求するイベント広告が消費者の評価に及ぼす影響- 時間的距離に着目して -
(日本マーケティング学会 マーケティングカンファレンス2022 2022)
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A framework for the role of behavioral experience design in the perception and adoption of new services for users
(4D Conference ?Meanings of Design in the Next Era- 2019)
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ブランド経験と行動的経験の尺度を用いたクラスター分析と消費行動の予測
(日本マーケティング学会,マーケティングカンファレンス2019 2019)
ｍore...
Education (3)：
- 2015 - 2019 Ritsumeikan University Graduate School of Business Administration
- 2013 - 2015 Ritsumeikan University Graduate School of Business Administration
- 2009 - 2013 Ritsumeikan University College of Economics Department of Economics
Professional career (1)：
Work history (6)：
Association Membership(s) (3)：
日本広告学会
, 日本マーケティング学会
, 日本商業学会
