Masaki Toyama. Empirical Study on the Acceptance of Mobility as a Service (MaaS) Based on the UTAUT2 Model. Asia Marketing Journal. 2022. 24. 3. 121-130
Toyama Masaki. Improvement and Validation of a Model for Tourism Destination Brand Equity in Japan. Journal of Japanese Management. 2022. 6. 2. 1-16
Miyagi Hirofumi, Toyama Masaki. An Empirical Assessment through Process Quality and Image in Tourist Destination : An application to Kyoto. Proceedings of The Euro-Asia Tourism Studies Association (EATSA) Inaugural Conference. 2015
An empirical examination of the effect of prior experience on destination familiarity. 2012. 27. 29-32
Quantitative analysis of destination loyalty formation. 2011. 26. 121-124
Effect of destination attachment on purchase intention for products associated with a destination
(7th World Research Summit for Hospitality and Tourism 2023)
Works (1):
データサイエンス教育に係る動画教材
2022 -
Education (3):
2013 - 2018 University of Tsukuba
2007 - 2009 Keio University
2003 - 2007 Keio University Faculty of Letters
Professional career (1):
博士(経営学) (筑波大学)
Work history (5):
2024/04 - 現在 Takasaki City University of Economics Graduate School of Regional Policy
2023/04 - 現在 Takasaki City University of Economics Faculty of Regional Policy Department of Tourism
2020/04 - 2023/03 淑徳大学 経営学部 観光経営学科 助教
2017/06 - 2020/03 公益財団法人日本交通公社 主任研究員
2009/04 - 2017/05 公益財団法人日本交通公社 研究員
Committee career (1):
2014 - 現在 日本観光研究学会 広報・IT委員
Awards (3):
2020/05 - 日本観光研究学会 優秀論文賞
2019/05 - 日本観光研究学会 学会賞 観光著作賞(一般)
2015/06 - EATSA(Euro-Asia Tourism Studies Association) Inaugural Conference Best Paper Award
Association Membership(s) (5):
日本観光経営学会
, 日本マーケティング学会
, JAPAN INSTITUTE OF MARKETING SCIENCE
, JAPAN FOUNDATION FOR INTERNATIONAL TOURISM
, JAPAN INSTITUTE OF TOURISM RESEARCH