Rchr
J-GLOBAL ID：201901015204293816
Update date: Oct. 15, 2024
KATO Takumi
カトウ タクミ | KATO Takumi
Affiliation and department：
Job title：
Senior Assistant Professor
Homepage URL (1)：
https://takumi-kato.com/
Research field (1)：
Commerce
Research keywords (5)：
Marketing
, Marketing Research
, Brand Management
, Design
, Consumer Behavior
Research theme for competitive and other funds (10)：
- 2023 - 2026 Brand building based on concept-based purchasing experience - Alarm bells against dependence on celebrities and external e-commerce
- 2024 - 2025 最先端技術の消費者受容性を高める想像力効果: 空飛ぶタクシーの利用意向に対するア ニメーションとアトラクションの貢献の検証
- 2022 - 2023 A study on the difference in the effects of government-provided human resource training programs in large companies and SMEs
- 2021 - 2023 A study on the evaluation of the effect of perceived color quality on consumer purchasing behavior for the automobiles
- 2022 - 2022 Study on the factors of comfort in the moving interior space
- 2021 - 2022 Study on the car driving tone that contributes to emotional value
- 2021 - 2022 Development of indicators for loyalty surveys in brand management
- 2021 - 2022 Study on survey requirements for product concept verification for demand forecasting
- 2020 - 2022 Study on Index development and evaluation of influence on purchasing behavior from the perspective of product concept for improving emotional value
- 2020 - 2021 Study on survey and analysis methods for extracting the psychological value in the food industry
Show all
Papers (129)：
-
Tomohiro Kawata, Takumi Kato, Kazuhiko Tsuda. Effect of title length and word count on views: Evidence from Microsoft Excel videos on YouTube (in press). Hybrid Intelligent Systems, Springer. 2024. 1-8
-
Takumi Kato. Relationship between rating scores and facial emojis in WOMs (in press). Procedia Computer Science, Elsevier. 2024. 1-10
-
Takumi Kato. Concept-based product design management. Journal of Society of Automotive Engineers of Japan. 2024. 78. 10. 68-77
-
Takumi Kato, Yu Zhu, Yusuke Nagata, Junnosuke Kubo, Tomoya Matsue, Yuta Tanaka, Takahiko Umeyama, Susumu Kamei. Concept development method using orthogonal arrays (in press). Procedia Computer Science, Elsevier. 2024. 1-8
-
Takumi Kato, Katsuya Hayami, Kenta Kasahara, Yui Ikuma, Yuto Tsukada, Ryosuke Ikeda, Atsuki Matsuda, Masaki Koizumi. Listen too much! Effect of supervisors' ratio of listening and speaking in one-on-one meetings on subordinates' motivation (in press). Procedia Computer Science, Elsevier. 2024. 1-8
ｍore...
MISC (50)：
-
Takumi KATO, Koki AKIMOTO, Ryo OTSUBO, Yura SHIGENO, Bugyeong CHO, Yui MUTOU. Effect of color combinations of agricultural products and farmers' fashion on product attractiveness. Abstracts of Annual Conference of Japan Society for Management Information. 2024. 1-4
-
千葉彩美香, 野村茉央, 松本珠優, 加藤拓巳, 佐藤平国. インスタグラムの写真における商品魅力を高める適度なズームインと観葉植物の緩和効果. 日本マーケティング学会 カンファレンス・プロシーディングス. 2024
-
加藤 拓巳, 池田 亮介, 小泉 昌紀, 藤原 早優, 遠藤 裕子, 亀井 晋. 都市の象徴的存在である緑と自然が居住意向に与える影響の比較 - 日本の政令指定都市住民を対象とした観察・実験の両面からの研究 -. 日本マーケティング学会 カンファレンス・プロシーディングス. 2024
-
蛯谷 孟弘, 加藤 拓巳. 広告におけるAIモデルの私生活設定と商品特性の合致度が商品魅力に与える影響. 日本マーケティング学会 カンファレンス・プロシーディングス. 2024
-
Tomoya YODA, Yuta OZAWA, Miori MIYAZAKI, Nodoka TSUJIKAWA, Ruka YONAMINE, Takumi KATO. Study on marketing communications to reduce aversion to self-driving cars. Proceedings of the 26th Annual Meeting of Japan Society of Kansei Engineering. 2024. 1-4
ｍore...
Patents (5)：
Books (3)：
-
With・Afterコロナで生まれた新しい潜在・将来ニーズの発掘と新製品開発への応用
技術情報協会 2022 ISBN:9784861048715
-
人工知能を用いた五感・認知機能の可視化とメカニズム解明
技術情報協会 2021 ISBN:9784861048494
-
真意を聞き出すアンケート設計と開発・評価事例 : ユーザの感性と製品・サービスをむすぶ
サイエンス&テクノロジー 2018 ISBN:9784864281836
Lectures and oral presentations (27)：
-
コーヒーと環境負荷(カーボンフットプリント)とエシカル消費
(SCAJ World Specialty Coffee Conference 2024)
-
商品・サービスの価値づくりとブランドマネジメント 〜スポーツマーケティングへの拡張〜
(マーケティング実践研究会 2024)
-
個人のセンスに依存しないコンセプト&デザインの生成/評価方法とは?~顧客価値向上のためのヒントが見つかる科学的アプローチ~
(Cross Insights Hub 2024 2024)
-
価値志向のデザイン
(第25回日本感性工学会大会 2023)
-
土佐MBA ゼミナール
(高知県 土佐MBA 2023)
ｍore...
Education (3)：
- 2018 - 2019 University of Tsukuba Graduate School of Business Sciences
- 2015 - 2017 University of Tsukuba Graduate School of Business Sciences
- 2008 - 2012 Keio University Faculty of Science and Technology Department of Administration Engineering
Professional career (1)：
- Ph.D. (University of Tsukuba)
Work history (4)：
- 2022/04 - 現在 Meiji University School of Commerce Senior Assistant Professor
- 2020/04 - 2022/03 Saitama University Graduate School of Humanities and Social Sciences
- 2014/03 - 2020/03 Honda Motor Co.,Ltd. Business Analytics Division Chief Analyst
- 2012/04 - 2014/02 Mitsubishi Electric Corporation Management System Group
Committee career (15)：
- 2024/10 - 現在 The University of Tokyo Visiting Research Fellow
- 2024/06 - 現在 味の素株式会社 アドバイザー
- 2024/03 - 現在 CCCMKホールディングス株式会社 アドバイザー
- 2023/07 - 現在 株式会社佐野鉄工スプリング製作所 マーケティングアドバイザー
- 2023/05 - 現在 Humanities & Social Sciences, Nature Editorial Board Member
- 2023/04 - 現在 明治大学マーケティング研究会 部長
- 2023/04 - 現在 Japan Society for Management Information Director
- 2022/07 - 現在 SN Business & Economics, Springer Editorial Board Member
- 2022/02 - 現在 NEC Corporation Marketing Advisor
- 2020/07 - 現在 M-Force Inc. Marketing Advisor
- 2020/05 - 現在 Cross Marketing Inc. Marketing Advisor
- 2020/05 - 現在 Kochi Prefecture Advisor
- 2022/11 - 2023/11 Panasonic Corporation Marketing Adviser
- 2022/09 - 2023/11 Suntory Holdings Limited Marketing Advisor
- 2020/06 - 2022/03 Honda Motor Co., Ltd. Advisor
Show all
Awards (25)：
- 2024/10 - Japan Marketing Academy Best Oral Paper Award
- 2024/10 - Japan Marketing Academy Journal Encouragement Award
- 2024/08 - 7th International Conference on Knowledge Innovation and Invention Best Conference Paper Award
- 2024/08 - 7th International Conference on Knowledge Innovation and Invention Best Conference Paper Award
- 2024/03 - 10th International Conference on Information Management Best Paper Award
- 2023/10 - Japan Marketing Academy Best Oral Paper Award
- 2023/10 - Japan Marketing Academy Best Oral Paper Award
- 2023/03 - Japan Society of Kansei Engineering Excellent Presentation Awards
- 2022/06 - Japanese Society for the Science of Design Good Presentation Award, The 69th Annual Conference
- 2022/05 - Japan Society for Management Information Outstanding Exploratory Research Award
- 2022/01 - 2022 5th International Conference on Computers in Management and Business Excellent Oral Presentation
- 2021/10 - Japan Marketing Academy Best Oral Paper Award
- 2021/08 - International Conference on Business and Information Management 2021 Excellent Oral Presentation Winners
- 2021/07 - International Institute of Applied Informatics Honorable Mention Award
- 2021/07 - KES Intelligent Decision Technologies 2021 Best Paper Award
- 2020/11 - Saitama University President's Encouragement Award
- 2020/10 - Japan Marketing Academy Best Oral Paper Award
- 2020/10 - Japan Marketing Academy Journal Encouragement Award
- 2019/06 - The Japanese Society for Artificial Intelligence The Japanese Society for Artificial Intelligence Incentive Award
- 2019/06 - Japan Association for Management Systems Student Research Excellent Presentation Award
- 2019/03 - Graduate School of Business Sciences, University of Tsukuba Dean's Award of Graduate School of Business Sciences
- 2018/09 - The Institute of Electrical Engineers of Japan Research Encouragement Award
- 2017/09 - The Institute of Electrical Engineers of Japan Excellent Presentation Award
- 2012/03 - Keio University Fujiwara Award
- 2012/01 - The Operations Research Society of Japan Outstanding Performance Award of Data analysis competition
Show all
Association Membership(s) (5)：
American Marketing Association
, Japanese Society of the Science of Design
, Japanese Society of Kansei Engineering
, Japan Marketing Academy
, The Japan Society for Management Information
