Rchr
J-GLOBAL ID:201901017198947585   Update date: Nov. 12, 2024

Dahana Wirawan Dony

Dahana Wirawan Dony
Affiliation and department:
Research field  (1): Commerce
Research keywords  (4): Retailing ,  Electronic Commerce ,  Consumer Behavior ,  Marketing
Research theme for competitive and other funds  (11):
  • 2022 - 2027 多様な情報の融合と大規模異質性モデリングによるマーケティング意思決定の組織的研究
  • 2022 - 2025 Comprehensive study on the dynamic influence of customer experience on purchase decisions
  • 2021 - 2025 複合市場群を分析対象とした市場の創造・成長・変質に関する研究
  • 2018 - 2021 A comprehensive study of multi-channel marketing
  • 2017 - 2021 Multifaceted empirical study of market emergence and maturation processes
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Papers (49):
  • Wirawan Dony Dahana, Mirai Igarashi, Ryo Sakiyama, Jiaying Zhou. Impact of on-topic and off-topic discussions on member participation and contribution in a common-identity online community. Telematics and Informatics Reports. 2024. 16. December. 100172
  • Chris Baumann, Julian Knowles, Andrew R. Timming, David P. Price, Wirawan Dony Dahana, Yun Shen. Necro-branding: Elvis Presley as a necro-celebrity. Celebrity Studies. 2024. online. 1-28
  • Yingqi Wu, Qianru Lin, Tingxuan Zhang, Wirawan Dony Dahana, Xi Li. Interplay of multilingual packaging products on tourists’ affective and cognitive responses in the context of ocean and coastal tourism: The evidence from Greater Bay Area (GBA). Ocean & Coastal Management. 2024
  • Long Tam Pham, Pankaj Kumar, Wirawan Dony Dahana, Hong Duc Nguyen. Advancing sustainable development through planetary health - A holistic approach to global health: A systematic review. Environmental Science & Policy. 2024. 155. May. 103709-103709
  • Zhonghua Lu, Wirawan Dony Dahana. Frugal innovation to customers in developed markets : a conjoint analysis. Osaka Economic Papers. 2024. 73. 4. 30-51
more...
MISC (5):
Books (2):
  • Rによるマーケティング・データ分析 : 基礎から応用まで
    新世社,サイエンス社(発売) 2023 ISBN:9784883843671
  • マーケティングの統計分析
    朝倉書店 2009 ISBN:9784254128130
Education (3):
  • 2003 - 2006 Tohoku University Graduate School of Economics and Management
  • 2001 - 2003 Tohoku University Graduate School of Economics and Management
  • 1997 - 2001 Tohoku University Faculty of Economics
Professional career (1):
  • 博士(経営学) (東北大学)
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