Research keywords (5)：
distribution
, international channels
, interorganizational relationship
, international marketing
, exporting
Research theme for competitive and other funds (6)：
2023 - 2027 デュアル・チャネル構造におけるチャネル同士の対立
2023 - 2026 デジタル時代における製造業者の流通環境への適応
2022 - 2023 デュアル・チャネル-B2Bマーケティングにおける流通戦略-
2020 - 2023 Examining the Choice of Dual Channels in Foreign Markets
2019 - 2022 マーケティング・チャネルの硬直性:機敏なチャネル転換を阻む原因の探求
2017 - 2019 Choice of Dual Distribution Channels and Its Outcome
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Papers (17)：
Ryuta Ishii, Mai Kikumori. Influence Strategies in Dual Distribution Channels: Examining Their Effects on Distributor Opportunism. Industrial Marketing Management. 2024. 123. 1-13
Electronic Word-of-Mouth (e-WOM) Generation in the Book-to-Movie Adaptation: A Comparison of Original Novel Fans and Non-Novel Readers. Quarterly Journal of Marketing. 2024. 44. 1. 6-16
Ryuta Ishii, Mai Kikumori. Export Market Orientation, Performance and International Partner Selection: Word-of-Mouth Referral versus Direct Contact. International Marketing Review. 2024. 41. 7. 117-139
Ryuta Ishii. The Effect of Organizational Culture on Territorial Exclusivity in International Marketing Channels: A Study of Japanese Manufacturing Exporters. Asia Pacific Journal of Marketing and Logistics. 2024. Advance online publication
Mai Kikumori, Ryuta Ishii. Does B2B WOM Usage Matter to Channel Relationship Performance? The Roles of Organizational Culture and Psychic Distance. Industrial Marketing Management. 2023. 114. 286-296
What is the Role of Consumer Cultural Orientation in Social Media Influencer Marketing?: An Empirical Multi-country Study
(International Conference of Asian Marketing Associations 2024)
An Empirical Examination of The Relationship Between Export Market Orientation and Export Channel Performance
(Global Alliance of Marketing and Management Associations, 2024 Global Fashion Management Conference 2024)
- 2015 Keio University Faculty of Business and Commerce Department of Business and Commerce
Professional career (2)：
MA (Business and Commerce) (Keio University)
Ph.D.(Business and Commerce) (Keio University)
Work history (4)：
2024/07 - 現在 University of Leicester School of Business Visiting Scholar
2021/04 - 現在 Ritsumeikan University College of Business Administration Associate Professor
2019/04 - 2021/03 Fukui Prefectural University Faculty of Economics Assistant Professor
2017/04 - 2019/03 JSPS Research Fellow (DC1)
Committee career (4)：
2024/08 - 現在 International Marketing Review Editorial Board
2023/06 - 現在 日本商業学会 『流通研究』編集委員
2021/06 - 現在 日本商業学会 国際企画委員
2021/09 - 日本商業学会 夏の学校 運営委員
Awards (8)：
2024/10 - マーケティングジャーナル奨励賞(2024 日本マーケティング学会) Electronic word-of-mouth (e-WOM) generation in the book-to-movie adaptation: A comparison of original novel fans and non-novel readers
2023/12 - Top Downloaded Article with 10K+ downloads in one year (Journal of Business & Industrial Marketing) Word-of-Mouth in Business-to-Business Marketing: A Systematic Review and Future Research Directions
2023/11 - Best Conference Paper Award (2023 KSMS International Conference) Export Market Orientation and Export Performance: The Role of Channel Partners Referred by Word-of-Mouth
2017/11 - Best Conference Paper Award (2017 KSMS International Conference) Which Do Multichannel Shoppers Choose and Recommend: Online or Offline Stores?
2015/10 - Honorable Mention Award (2015 International Conference of Asian Marketing Associations) The Moderating Role of Dual Distribution: The Impacts of Interfirm Resources on Channel Performance
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Association Membership(s) (5)：
Global Alliance of Marketing & Management Associations
, 日本マーケティング学会
, European Marketing Academy
, American Marketing Association
, JAPAN SOCIETY OF MARKETING & DISTRIBUTION
