Research keywords (5)：
Health Management
, Psychology of Emotions
, preventive health care
, Marketing
, Consumer Behavior
Research theme for competitive and other funds (4)：
2021 - 2024 A Study of Marketing Communications Focusing on Emotions that Stimulate Preventive Behavior: An International Comparative Study for Post-Covid19
2021 - 2024 Health Management in the Age of the New Normal: Focusing on the Physical, Mental and Social Health of the Young Generation
2017 - A Study on Consumer Emotions
2012 - 2013 A Study on New Marketing Communications Framework Using Guilt Emotions to Stimulate Consumer Behavior
Papers (12)：
Sachiko Ohno. Collectivism and Purchasing Behavior in Indonesia. Cornell Southeast AsiaProgram Bulletin. 2024. Spring 2024. 26-29
OHNO, Sachiko. Research on Trend in Consumer Behavior in Indonesia : From Culture and Consumer Behavior to the Consideration on How to Proceed with the International Comparative Research. Wako Keizai. 2023. 56. 2. 13-19
Schiko Ohno. Understanding preventive behavior for post-COVID-19 : Focusing on preventive behavior such as cervical cancer screening and HPV vaccination. The review of economics and commerce. 2022. 57. 3. 153-166
Shinya NAKAMI, Tetsuma ENMARU, Koji OSAKI, Sachiko OHNO. Possibility of Health Management Led by Distributors in the Age of the New Normal. Best Paper on Countermeasures against COVID19 in Food, Agriculture and Distribution. 2020. 1-14
Marketing Strategy Based on Guilt Emotions Motivating Act. Wako Keizai. 2017. 49. 2. 9-24
A Study on Marketing Using Guilt Emotions: The Focus on the Impact of Consumer Perceived Risk and Self-Efficiency
(The Kanto Section Conference of Japan Society of Marketing and Distribution 2017)
The Consumer Psychology of “I want to buy but don't buy”, “I should do it but don’t do that”: Guilt Emotions Stimulating Self-Efficiency and Behavior of Consumer
(The 53rd Japan Consumer Studies Conference 2016)
- 2014 Keio University Graduate School of Business Administration
Professional career (1)：
Doctor of Business Administration (Keio University)
Work history (9)：
2020/04 - 現在 Social Health Strategy Research Institute Special Researcher
2014/04 - 現在 Wako University Faculty of Economics and Business Professor
2023/09 - 2024/03 Ferris University Faculty of Global and Inter-Cultural Studies
2021/04 - 2024/03 Institute of International Business and Management, Kanagawa University Visiting Researcher
2022/04 - 2023/03 Cornell University Southeast Asia Program Visiting Fellow
2014/04 - 2015/09 Komazawa University Department of Psychology Adjunct Lecturer
2013/09 - 2014/03 Kanagawa University Faculty of Economics Adjunct Lecturer
2011/04 - 2013/03 Keio University Graduate School of Business Administration Assistant Professor
2009/04 - 2010/03 Keio University Graduate School of Business Administration Assistant Professor
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Committee career (2)：
2015/03 - 現在 Yokohama City Members of the Evaluation Committee
2019/05 - 2019/09 Isogo Ward Members of the Evaluation Committee
Awards (3)：
2020/07 - The Distribution Economics Institute of Japan Best Paper on Countermeasures against COVID19 in Food, Agriculture and Distribution, Special Award Possibility of Health Management Led by Distributors in the Age of the New Normal
2013/11 - Yoshida Hideo Memorial Foundation The 11th Yoshida Hideo Research Grant Award, Encouragement Award A Study on New Marketing Communications Framework Using Guilt Emotions to Stimulate Consumer Behaviors
2007/03 - Japan Student Services Organization Exemption of Scholarship Loan by Outstanding Achievement
Association Membership(s) (6)：
Japan Marketing Academy
, Nippon Academy of Management
, Japan Society of Marketing and Distribution
, Japan Institute of Marketing Science
, Japan Association for Consumer Studies (as a secretary)
, Japan Society of Medical Care Management
