Rchr
J-GLOBAL ID：202001011768315297   Update date: Sep. 29, 2024

Kanda Masaki

カンダ マサキ | Kanda Masaki
Affiliation and department：
Kyoto University of Advanced Science Faculty of Economics and Business Administration Department of Business Administration

About Kyoto University of Advanced Science Faculty of Economics and Business Administration Department of Business Administration


Job title： Associate Professor
Research field  (2)： Commerce ,  Business administration
Research keywords  (6)： Engagement Concept ,  Market Shaping ,  Marketing ,  Consumer Behavior ,  Value Co-creation ,  Brand
Research theme for competitive and other funds  (2)：
  • 2022 - 2027 Collective engagement for market shaping: Developing fundamental propositions and a conceptual framework
  • 2022 - 2024 Building a comprehensive model of consumer engagement
Papers (13)：
  • Masaki Kanda. Brand Engagement in a Food Service Brand -The Effects of Facilitating Employee Engagement on Customer Engagement-. Economy of Consumption Research. 2024. 13. 56-67
  • Masaki Kanda. Building a Comprehensive Consumer Engagement Model. 2024. 2023年度(令和5年度). 第57次. 15-23
  • Masaki Kanda. Enablers and Barriers for Consumer Engagement - A Mixed-Method Approach -. Economy of Consumption Research. 2023. 12. 151-163
  • Masaki Kanda. An Exploratory Research on Consumer Engagement with Fashion Brands. Economy of Consumption Research. 2022. 11. 118-132
  • Masaki Kanda. Emergence of Engagement and Co-Creation of Value. SHOGAKU RONSO. 2021. 103. 4. 105-119
ｍore...
MISC (6)：
  • Masaki Kanda, Linda D. Hollebeek. Emergence of Engagement and Co-creation of Value in Service. The 8th Naples Forum on Service, Service lens on business and society. 2023. 59-60
  • Masaki Kanda. Actor Engagement through Resource Integration with Brands. The 6th Naples Forum on Service, Service Dominant Logic, Network & Systems Theory and Service Science: Integrating three Perspectives for a New Service Agenda. 2019. 68
  • Masaki Kanda. Customer engagement for brand firms: Clarifying of the antecedents based on co-creative customer experiences. 2019. 5-7
  • Masaki Kanda. An Empirical Study on Antecedents and Outcomes of Customer Engagement: Exploratory Analyses of the Components and Relational Concepts. 2018. 14-24
  • Masaki Kanda. Validation of the multidimensional customer engagement model: Exploring the components, antecedents, outcomes. 2018
ｍore...
Books (2)：
  • Engagement in Marketing -Co-Creation of Value for Market Shaping-
    Dobunkan Shuppan 2023 ISBN:9784495650186
  • The Core of Service Dominant Logic
    Dobunkan Shuppan 2021 ISBN:9784495650117
Lectures and oral presentations  (21)：
  • Revisiting Consumer Engagement: An Exploratory Analysis Using Practice Concept
    (The 68th Consumer Research Conference of Japan Association for Consumer Studies 2024)
  • Revisiting Consumer Engagement: The Construct Validation and Refinement
    (The 67th Consumer Research Conference of Japan Association for Consumer Studies 2023)
  • Brand Engagement in Food Service Brand -The Effects of Facilitating Employee Engagement on Customer Engagement-
    (The 48th National Convention of Japan Academy for Consumption Economy 2023)
  • Emergence of Engagement and Co-creation of Value in Service
    (The Naples Forum on Service 2023, Auditorium Oscar Niemeyer, Ravello, Italy 2023)
  • Exploring the Consumer Brand Engagement Concept
    (The 65th Consumer Research Conference of Japan Association for Consumer Studies 2022)
ｍore...
Professional career (2)：
  • Ph.D. (Meiji University)
  • MBA (Meiji University)
Work history (4)：
  • 2022/04 - 現在 Kyoto University of Advanced Science Faculty of Economics and Business Administration Department of Business Administration Associate Professer
  • 2020/04 - 2022/03 Kyoto University of Advanced Science Faculty of Economics and Business Administration Department of Business Administration Junior Associate Professor
  • 2019/04 - 2020/09 Tokyo Kasei Gakuin University Faculty of Home Economics Department of Human Life Science and Design Lecturer
  • 2018/04 - 2020/03 Meiji University School of Commerce Research Associate
Committee career (1)：
  • 2024/06 - 2026/06 サービス学会 第7期代議員
Awards (1)：
  • 2024/07 - Japan Academy for Consumption Economy Encouragement Award of Japan Academy for Consumption Economy Engagement in Marketing -Co-Creation of Value for Market Shaping-
Association Membership(s) (7)：
American Marketing Association ,  Society for Serviceology ,  The Behaviormetric Society ,  Japan Association for Consumer Studies ,  Japan Academy for Consumption Economy ,  Japan Society of Marketing and Distribution ,  Japan Marketing Academy
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