Research field (3)：
Business administration
, Business administration
, Business administration
Research keywords (4)：
Digital Business
, e-Business
, Business Strategy
, International Management
Papers (10)：
Mahendra Singh. Information Forwarding User Behavior on Social Networking Services: A Comparative Study in India and Japan. Journal of Social Media Marketing. 2024. 3. 1. 22-34
Mahendra Singh. Perceived Fairness of Dynamic Pricing in Airline and Ride-sharing Business. Journal of Global Management. 2024. 3. 87-97
What Drives E-Book Usage: Comparative Study between Paper based Books and E-Books. International Journal of Business and Information. 2018. 13. 4. 505-534
Singh Mahendra, Matsui Yoshiki. How Long Tail and Trust Affect Online Shopping Behavior: An Extension to UTAUT2 Framework. Pacific Asia Journal of the Association for Information Systems (PAJAIS). 2017. 9. 4. 1-24
User Motivations behind Online Shopping in Japan. 2017
Information Systems for Sustainable Business
KDP Publishing 2022
Lectures and oral presentations (8)：
Exploration of the post-purchase customer guilt related to showrooming
(European Decision Sciences Institute Conference (EDSI 2024), Venice, Italy 2024)
Service Quality and Customer Satisfaction of Service Robots in the Restaurants in India and Japan
(International Conference for Information Systems and Design (ICID-2024), Tokyo, Japan 2024)
COVID-19 impact on adoption of online education (Management, Organizations, and Strategies during and beyond the Time of the Coronavirus Pandemic): Panel Discussion
(国際戦略経営研究学会2020(オンライン開催) 2020)
Effect of Long Tail and Trust on Customer Motivations behind Online Shopping
(Pacific Asia Conference on Information Systems (PACIS 2017), Langkawi, Malaysia 2017)
User Motivations behind Online Shopping: Comparative Study between two products
(Production and Operations Management Society Conference (POMS 2017), Seattle, USA 2017)
2014 - 2017 Yokohama National University (PhD) 国際社会科学府 経営学専攻
2003 - 2005 International University of Japan (MBA) 国際経営学研究科 国際経営学専攻
1993 - 1998 Indian Institute of Technology(B.Arch) Department of Architecture & Planning
Professional career (3)：
B.Arch. (Indian Institute of Technology, Roorkee)
MBA (International University of Japan)
PhD (Yokohama National University)
Work history (2)：
2020/04 - 中央大学国際経営学部 准教授
2019/04 - 2020/03 "Faculty of Global Management, Chuo University" Specially Appointed Associate Professor
Awards (1)：
2020/12 - PAJAIS Highly Cited Article How Long Tail and Trust Affect Online Shopping Behavior: An Extension to UTAUT2 Framework
Association Membership(s) (5)：
The International Academy of Strategic Management
, Association for Information Systems
, Association of Information Systems
, Pacific Asia Conference on Information Systems
, Decision Sciences Institute
