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J-GLOBAL ID：202101020842917624   Update date: Oct. 08, 2024

TAKAI Aiko

タカイ アイコ | TAKAI Aiko
Affiliation and department：
University of Fukui

About University of Fukui


Job title： Associate Professor
Research field  (2)： Business administration ,  Commerce
Research keywords  (6)： Medical Marketing ,  Organizational innovation ,  Global Marketing ,  Innovation ,  Sustainable marketing ,  Marketing
Research theme for competitive and other funds  (2)：
  • 2023 - 2027 Impact of greenwashing behavior on branding in sustainable corporate
  • 2021 - Research on Echizen Washi, a Japanese traditional paper industry
Papers (6)：
  • Aiko Takai, Miyuki Nagai. Relationship between certification and biodiversity related to sustainable cosmetics. Memoirs of the Faculty of Education, Humanities and Social Sciences, University of Fukui. 2023. 7
  • Aiko Takai, Yuki Yoshida. Challenges and Issues in Obtaining Fisheries Certification for SMEs - Example of ASC Certification of Fukui Salmon. 2022. 29
  • Analysis of Instagram images of cosmetic brands based on impression analysis. 2022. 38. 139-142
  • Innovation in the paper industry through the development of banana paper using sustainable materials: The case of Echizen washi paper. 2022. 6. 119-140
  • The Influence of Customer Orientation on Organizational Innovation among Healthcare Providers : A Study on the Marketing of Medical Device Adoption. 2021. 5. 67-102
ｍore...
MISC (5)：
  • NPO 生駒の地域医療を育てる会のおしゃべりサロンオンライン「イギリスの医療制度について」. 2022
  • 環境報告書 2022「環境に関する研究開発」. 福井大学環境報告書 2022. 2022
  • プロフェッショナルの仕事術. ビジネス・インサイト. 2021. 112. 62-63
  • モトヤ アイコ. 文化を変える挑戦を共に : 佐久病院の急性期リフト導入サポート. 2016. 71. 5. 282-286
  • 立ち上がり補助リフト「サビナII」. 2014. 7. 3. 24-27
Lectures and oral presentations  (5)：
  • CAPABILITY OF STANDARDIZING RAW MATERIAL PROCUREMENT IN THE JAPANESE DOMESTIC COSMETICS INDUSTRY
    (ICBEIT(International Conference on Business, Economics, and Information Technology) 2024 NAHA 2024)
  • 桶谷式母乳マッサージ「SWOT分析」講演ワークショップ 近畿第2ブロック
    (2024)
  • 桶谷式母乳マッサージ「SWOT分析」講演ワークショップ 北陸支部
    (2022)
  • Analysis of Instagram Images of Cosmetic Brands on Impression Analysis
    (38th Fuzzy System Symposium 2022)
  • The challenges in SDGs adoption: Evidence from a Japanese cosmetic companyICBEIT(International Conference on Business, Economics, and Information Technology) 2021 Guam
    (ICBEIT(International Conference on Business, Economics, and Information Technology) 2021)
Education (1)：
  • 2012 - 2013 Kobe University Graduate School of Business Administration Master of Business Administration
Work history (8)：
  • 2022/09 - 現在 SBI
  • 2020/04 - 現在 University of Fukui The professional graduate school of Global and Community management Associate professor
  • 2020/09 - 2022/09 Osaka Jogakuin College
  • 2020/09 - 2021/03 Hiroshima University
  • 2009 - 2019 Hill-rom Japan Marketing PSS Manager
Show all
Committee career (2)：
  • 2022/04 - 現在 Fukui university SDGs Promotion Committee
  • 2021/12 - 2022/03 Fukui university SDGs promotion project team
Association Membership(s) (4)：
American Marketing Association ,  Japan Society of Marketing and Distribution ,  American Marketing Association ,  Japan Marketing Academy
※ Researcher’s information displayed in J-GLOBAL is based on the information registered in researchmap. For details, see here.

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