Soonho Kwon, Takanori Suda, Takuya Nomura. 3D versus 2D: Effects of the number of dimensions of product images on perceptions of product size. Journal of Consumer Behaviour. 2024
Soonho Kwon, Hisashi Kawamata, Takanori Suda. Effects of Screen Contact with Digital Media on Perceived Control and Psychological Ownership. Japan Marketing Journal. 2023. 42. 3. 51-62
Takanori Suda. Effects of Crowding in Marketing: Progress and Future Directions of Perceived Crowding Research. Japan Marketing Journal. 2022. 42. 1. 73-80
Takanori Suda, Hiroaki Ishii, Taku Togawa, Takashi Yamaoka. Effects of Device Types on Online Consumer Behavior: A Construal-Level Approach. Japan Marketing Journal. 2021. 41. 2. 60-71
Takanori Suda. The Recent Development of the Consumers' Need for Uniqueness Studies: Literature Review and Research Directions. The Bulletin of the Graduate School of Commerce. 2020. 91. 1-20
Takanori Suda, Ryosuke Omuro. Applicability of the Mind Wandering in Consumer Research. The Journal of Business and Economics. 2021. 118. 1-10
Takanori Suda, Naoto Onzo. Digital Innovation Strategies in Mature Markets: A Case Study of Crest Holdings K.K. Japan Marketing Journal. 2021. 40. 4. 94-103
Minori Kaneko, Takanori Suda, Yuri Tanida, Yuga Miki, Riki Muto, Hiromi Motoki. 青色が食品の評価に及ぼす影響 (学生論文). Bulletin of Nikkei Advertising Research Institute. 2017. 269. 54-59
Lectures and oral presentations (13)：
How to promote local specialty that encourage travel to the production area: Focusing on the effects of presenting the product's production process
(INFORMS Marketing Science Conference 2024 2024)
Effect of visual temperature on brand energy perceived from a product
(早稲田大学消費者行動研究所・マーケティング・コミュニケーション研究所共同シンポジウム 「センサリー・マーケティングの現在と未来」 2024)
2020 - 現在 Waseda University Graduate School of Commerce Doctoral Course
2018 - 2020 Waseda University Graduate School of Commerce M.A. in Commerce
2014 - 2018 Seikei University Faculty of Economics
Professional career (2)：
修士(商学) (早稲田大学)
M.A. in Commerce (Waseda University)
Work history (7)：
2023/04 - 現在 Toyo Gakuen University Faculty of Business Administration Assistant Professor
2024/09 - 2025/03 Meiji Gakuin University Graduate School of Business and Law Part-Time Lecturer
2024/09 - 2024/09 Kochi University Faculty of Humanities and Social Sciences Part-Time Lecturer
2023/04 - 2024/03 Aoyama Gakuin University School of Cultural and Creative Studies Part-time lecturer
2022/09 - 2023/03 Bunkyo University Faculty of Information & Comunications Part-time lecturer
2022/04 - 2023/03 Chiba University of Commerce Faculty of Service Inovation Part-time lecturer
2021/04 - 2023/03 Waseda University Faculty of Commerce Research Associate
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Awards (2)：
2022/10 - Japan Marketing Academy Best Paper Award Effects of Device Types on Online Consumer Behavior: A Construal-Level Approach
2021/10 - Japan Marketing Academy Best Poster Award オンライン環境における製品の提示形式が重さ知覚と製品評価に及ぼす影響
Association Membership(s) (6)：
American Marketing Association
, Association for Consumer Research
, Japan Academy of Advertising
, Japan Association for Consumer Studies
, Japan Society of Marketing and Distribution
, Japan Marketing Academy
