Research keywords (6)：
Consumer behaviour
, brand imitation
, Retailing
, Spokes-character
, Tourism
, Australia
Research theme for competitive and other funds (1)：
2022 - 2022 Investigating the impact of CSR tactic on consumer outcomes: Comparison between the most effective domestic and international CSR tactics
Papers (4)：
Toyohiko, Sugimoto. The effect of spokes-character copycatting on consumers' brand evaluations. (Publication No. 245032) [Doctoral thesis, Queensland University of Technology]. QUT ePrints. 2023
Toyohiko, Sugimoto, Hayato Nagai. In search of food in a foreign destination: The dining choice behaviors of young Australian tourists in Japan. Tourism Culture and Communication. 2020. 20. 4. 219-234
Toyohiko Sugimoto, Alastair Tombs. Potentiality of spokes-animals. Australian and New Zealand Marketing Academy (ANZMAC) 2017 Annual Conference. 2017. 516-522
MISC (1)：
Di Wang, Toyohiko Sugimoto. How retailers’ Corporate Social Responsibility (CSR) tactics influence customers’ perceptions of store image, loyalty, and satisfaction?. ARA Consumer Research Report. 2022. 1-55
Lectures and oral presentations (6)：
Investigating defending nature of tourism character icons: Character-tourist relevancy, character reality
(The 32nd Council for Australian University Tourism and Hospitality Education (CAUTHE) Annual Conference 2022)
Exploring antecedent factors for English learning motivation: Comparing Japanese university students with different motivation levels.
(2017 International Conference on Education and Psychology (ICEAP) 2017)
Exploring tourists’ dining choice process at a foreign destination: The case of young Australian tourists in Japan
(The 23rd Asia Pacific Tourism Association (APTA) Annual Conference 2017)
The effects of a spokesperson towards a customer’s behavioural intentions: The case of an environmental conservation NGO
(2016 Global Marketing Conference (GMC) at Hong Kong 2016)
2019 - 2023 Queensland University of Technology School of Advertising, Marketing and Public Relations Doctor of Philosophy
2014 - 2015 The University of Queensland UQ Business School Master of Business
2007 - 2009 Yokohama National University Graduate School of Environment and Information Sciences Department of Risk Management and Environmental Sciences, Master of Environmental Science
2003 - 2007 Meiji University School of Agriculture Department of Agriculture
Professional career (3)：
Master of Business in Marketing (The University of Queensland)
修士(環境学) (横浜国立大学)
Doctor of Philosophy (Queensland University of Technology)
Work history (11)：
2024/04 - 現在 Chuo University Faculty of Global Management Assistant professor
2023/04 - 2024/03 Toin University of Yokohama School of Arts and Sciences Specially appointed lecturer
2022/02 - 2022/06 Queensland University of Technology School of Advertising, Marketing and Public Relations Seasonal Academic (Academic Tutor) - Marketing and Audience Analytics
2022/03 - 2022/05 Queensland University of Technology School of Advertising, Marketing and Public Relations Research Project Member [Chief Researcher]
2021/11 - 2022/02 Queensland University of Technology School of Advertising, Marketing and Public Relations Seasonal Academic (Academic Tutor) - Understanding how Consumers Think, Feel, and (Mis)Behave
2021/08 - 2021/10 Queensland University of Technology School of Advertising, Marketing and Public Relations Seasonal Academic (Research Assistant)
2017/09 - 2019/03 Shibaura Institute of Technology College of Engineering Part-time Lecturer
2017/09 - 2019/03 Takushoku University Faculty of Foreign Languages(at Hachioji) Part-time Lecturer
2017/04 - 2019/03 Sophia University Faculty of Liberal Arts Part-time Lecturer
2016/09 - 2017/08 Shibaura Institute of Technology College of Engineering Specially Appointed Assistant Professor
2009/04 - 2014/03 Fujifilm Computer System Co.,Ltd System Engineer/Consultant
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Committee career (4)：
2024/04 - 現在 中央大学 キャリア教育委員会
2024/04 - 現在 中央大学 国際経営学部 キャリア教育委員会
2024/04 - 現在 中央大学 国際経営学論纂編集委員会
2023/04 - 2024/03 Toin University of Yokohama Research bulletin, Toin University of Yokohama, editorial committee
Awards (2)：
2018/11 - Queensland University of Technology Australian Government Research Training Program (RTP) Stipend
2015/11 - Google Inc. World Semi-Finalist, 2015 Google Online Marketing Challenge
Association Membership(s) (3)：
日本マーケティング学会
, Council for Australasian Tourism and Hospitality Education
, Australia and New Zealand Marketing Academy
