IMAI NORIO

イマイノリオ | IMAI NORIO

Affiliation and department：
Job title： Lecturer

Research field (2)： Business administration , Commerce

Research keywords (7)：デジタル戦略 , デジタルトランスフォーメーション , プラットフォーム , イノベーション , マーケティング戦略 , デジタルマーケティング , オムニチャネル

Papers (5)：

NORIO IMAI. Expanding Relationships in Marketing: From a Digital Transformation Perspective. Hitotsubashi Business Review. 2024. 71. 4. 74-85
Yoshinori Fujikawa, Norio Imai, Kimihiko Kondo, Hanae Okawa, Kengo Horiuchi. A Dynamic Process Model for Digital Transformation:. Japan Marketing Journal. 2022. 41. 3. 44-56
Yoshinori Fujikawa, Kimihiko Kondo, Norio Imai. A Dynamic Process Model for Digital Transformation:. Japan Marketing Journal. 2022. 41. 3. 30-43
Norio Imai. Toward Data-Driven Management:. Japan Marketing Journal. 2021. 40. 3. 89-99
Norio Imai. Understanding of Digital Transformation and Its Background. Japan Marketing Journal. 2020. 40. 2. 65-73

Books (2)：

Lectures and oral presentations (10)：

アパレル企業の店舗販売員によるSNS投稿を促進する組織的要因の検証
(日本商業学会第74回全国研究大会 2024)
Effect of Organizational Factors to Drive SNS Posts by Retail Store Employees
(2024 ACRA/AMA Triennial Conference 2024)
小売企業のデジタル戦略を促進する要因の検討
(日本流通学会関東・甲信越部会研究会 2024)
DIGITAL LEADERSHIP FOR FRONT LINE EMPLOYEE’S SNS PROMOTIONS
(2023 GLOBAL MARKETING CONFERENCE 2023)
デジタル・トランスフォーメーションのパスと求められるケイパビリティ
(日本マーケティング学会リサーチプロジェクト合同研究会2023 2023)

ｍore...

Education (4)：

2019 - 現在 Hitotsubashi University Graduate School of Business Administration Department of International Corporate Strategy
2004 - 2005 Northwestern University Integrated Marketing Communications Master Program
2003 - 2004 International University of Japan
1990 - 1994 Kanagawa University

Professional career (2)：

Master of Science in Integrated Marketing Communication (Northwestern University)
Master of E-business (International University of Japan)

Work history (5)：

2024/04 - 現在 Hannan University
2023/09 - 現在 Kanagawa University Foculty of Business Administration Department of International Business and Management
2023/04 - 2024/03 Hannan University Faculty of Management Information Lecturer
2022/09 - 2023/03 Asia University Faculty of Business Administration Department of Business Administration
2020/09 - 2023/03 Rikkyo University Graduate School of Business Administration

Committee career (2)：

Awards (1)：

Association Membership(s) (7)：

経営情報学会 , Strategic Management Society , American Marketing Association , Academy of Management , 組織学会 , 日本商業学会 , 日本マーケティング学会

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