Research keywords (1):
Corporate Business History, Business Strategy, Sustainability Management
Papers (5):
Ikuo Katayama. Integrated Management of News Agencies and Advertising Companies -Purpose Management as Envisioned by Hoshio Mitsunaga, Founder of Dentsu, Inc. Inovation Management. 2024. 21. 15-34
The Small Motor Revolution and Standardization Strategy: The Origin of Purpose Management in Mabuchi Motor. 2022. 246
The Formation and Significance of the Non-life Insurance System in Japan from the Post-war Period to the Era of Liberalization. 2019. 7. 85-101
Ikuo Katayama. Outside-in Value Creation Strategies in Postwar Auto Insurance. 2019. 18. 46-61
片山 郁夫. 戦後規制下の損害保険産業の自動車保険発展プロセスにみる企業間競争と協調-Inter-company competition and cooperation of non-life insurance industry in Japan under postwar regulation : focusing on the development process of automobile insurance. 実践経営 = The annals of Japan Society for Applied Management : 実践経営学会機関誌. 2019. 56. 87-96