J-GLOBAL ID:200901014856901679   Update date: Aug. 30, 2020

Parissa Haghirian

ハギリアン パリッサ | Parissa Haghirian
Affiliation and department:
Job title: Professor
Research field  (1): Business administration
Research keywords  (3): Japanese Management ,  Japanese Consumers ,  Market Entry Japan
Papers (99):
  • Blahova, M, Haghirian, P, P. Palka. Major factors affecting contemporary Japanese business environment. International Journal of Productivity and Performance Management. 2014. 64. 3. 416-433
  • Liu, C, Sinkovics, R, Pezderka, N, P. Haghirian. Determinants of consumer perceptions toward mobile advertising - a comparison between Japan and Austria. Journal of Interactive Marketing. 2012. 26. 21-31
  • HAGHIRIAN PARISSA. Japanisches Management Revisited. Controlling & Management. 2011. 55. 1. 33-37
  • HAGHIRIAN PARISSA. Entscheidungsfindung in Japan. [Decision Making in Japan]. Japan Markt. 2011. 2011. 1
  • HAGHIRIAN PARISSA. Wer ist hier der Boss? Leadership in Japan. Japan Markt. 2010. 2010. 9. 30-32
Books (9):
  • Business Development, Merger and Crisis Management of International Firms in Japan.
    World Scientific Publishing 2018 ISBN:9813234210
  • The Routledge Handbook of Japanese Business and Management
    Routledge 2016 ISBN:0415734185
  • Successful Cross-Cultural Management: A Guidebook for International Managers
    Business Expert Press 2012 ISBN:9781606491201
  • 『Multinationals and Cross-cultural Management: The Transfer of Knowledge Within Multinational Corporations』 (RoutledgeCurzon international business in Asia series, 6)
    Routledge 2011 ISBN:0415449316
  • Japanese Consumer Dynamics
    Palgrave Macmillan 2011 ISBN:0230242863
Professional career (3):
  • Magister (Universitat Wien)
  • Magister (Vienna University of Economics and Business)
  • Doktor (Vienna University of Economics and Business)
Association Membership(s) (1):
JACD (Japan Association of Corporate Directors) AIB (Academy of International Business) AJBS (Association of Japanese Business Studies) AMA (American Marketing Association)
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