Rchr
J-GLOBAL ID:200901017374769640   Update date: Oct. 13, 2019

Okano Masao

オカノ マサオ | Okano Masao
Affiliation and department:
Job title: Professor
Other affiliations (1):
  • Bunkyo University  Graduate School of Information and Communication, Graduate School of Information and Communication 
Homepage URL  (1): http://open.shonan.bunkyo.ac.jp/~okano
Research field  (2): Linguistics ,  Cognitive sciences
Research keywords  (1): Psycholinguistics
Research theme for competitive and other funds  (1):
  • Body word terminology
Papers (1):
  • Masami ASAKAWA, Masao OKANO. Japanese Consumer's Food Selection Criteria and Gender Based Differences. Behaviormetrika. 2013. 40. 1. 41-55
MISC (15):
  • Masao Okano, Masami Asakawa. An analysis of Viewer's Responses to TV Commercial Filsm using Text Data Mining. Proceedings of the 26th International congress of applied. 2006. 26
  • An Examination of Method for Measuring Comsumers' Response to TV Commercial Films. Information and Communication Studies. 2005. Vol.32
  • A Semiotic Analysis of TV Commercials -- The Case of the Dentsu Television Advertising Awards, Soft Drink Division. The Annual Reports of Studies of Bunkyo University Women's College. 2003. Vol. 47, pp. 28-33
  • A Semiotic Analysis of Printed Advertisement -- The Case of Awarded Works in the International Advertising Festival, Alcohol Division. Information and Communication Studies, Vol.29. 2003. 1-14
  • An Analysis of Advertising Expressions, in the case of Beer and Whisky Commercials. Language and Culture. 2002. 1-18
more...
Books (7):
  • Introduction to Communication Studies
    Sanwa co. 2004
  • Toward a logic of significations
    1998
  • Technical Writing
    1998
  • Inside and Outside View of Gender in the Newspaper
    1996
  • Organization of Curriculum
    1994
more...
Lectures and oral presentations  (2):
  • 視聴者特性によるテレビCMへの情動反応- GSR(皮膚電気反応)を用いて -
    (2019)
  • An analysis of Viewer's Responses to TV Commercial Filsm using Text Data Mining
    (26th Internaional Congress of Applied Psychology 2006)
Education (2):
  • - 1990 University of Tsukuba Graduate School, Division of Literature and Linguistics
  • - 1982 University of Tsukuba Second Cluster of College
Work history (4):
  • 2017/04 - 2019/03 Bunkyo University
  • 2011/04 - 2015/03 Bunkyo University
  • 2008/04 - 2011/03 Bunkyo University
  • 2007/10 - 2008/03 Bunkyo University
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