Rchr
J-GLOBAL ID:200901017374769640
Update date: Jan. 30, 2024
Okano Masao
オカノ マサオ | Okano Masao
Affiliation and department:
Job title:
Professor
Other affiliations (1):
-
Bunkyo University
Graduate School of Information and Communication, Graduate School of Information and Communication
Homepage URL (1):
http://open.shonan.bunkyo.ac.jp/~okano
Research field (2):
Linguistics
, Cognitive sciences
Research keywords (5):
言語心理学
, コミュニケーション論
, 記号論
, 言語学
, Psycholinguistics
Research theme for competitive and other funds (8):
Papers (52):
-
An Eye-tracking Analysis of Responses to Self-administered Questionnaires (1): Research Trends and Positioning of this Study. 2023. 27. 1-35
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Executional elements, that, attract consumer attention in food, packaging, An eye-tracking analysis. Executional elements that attract consumer attention in food packaging: An eye-tracking analysis. 2022. 8. 1
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Attention to a celebrity's face in a commercial: An eye-tracking experiment. 2022. 26. 1-7
-
Executional elements of a TV commercial that attract the attention of consumers with rational purchasing attitudes: an eye-tracking analysis. 2021
-
The Effect of Teaser Advertisement on Consumer Attention to the Product. 2021. 22
more...
Books (14):
-
ピアジェ入門 活動と構成: 子どもと学者の認識の起源について
三和書籍 2021
-
わかりやすいコミュニケーション学--基礎から応用まで改訂版(編著)
三和書籍 2008 ISBN:9784862510310
-
ピアジェの教育学(J.ピアジェ著の共訳)
三和書籍 2005
-
わかりやすいコミュニケーション学--基礎から応用まで(編著)
三和書籍 2004
-
新版現代学校教育大事典(項目執筆)
ぎょうせい 2002
more...
Lectures and oral presentations (13):
-
An Empirical Analysis of the Framing Effect on Sales Incentives: A Comparison of the Expressions of Free Bonus and Discount
(ICPS2023 2023)
-
小笠原母島産カカオによるチョコレートのイメージ:消費者特性による相違
(島嶼コミュニティ学会第12回研究大会 2022)
-
Influence of Consumer Purchasing Attitude on the Attention to Faces of TV Commercial Characters
(ICP2020+ 2021)
-
Consumer attention on the mystery element in teaser advertisement
(Eurosense2020 2020)
-
視聴者特性によるテレビCMへの情動反応- GSR(皮膚電気反応)を用いて -
(2019)
more...
Education (2):
- - 1990 University of Tsukuba
- - 1982 University of Tsukuba Second Cluster of College
Work history (7):
Association Membership(s) (6):
日本島嶼学会
, 日本行動計量学会
, 情報コミュニケーション学会
, 日本広告学会
, 日本出版学会
, 計量国語学会
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