Rchr
J-GLOBAL ID：200901017577811880
Update date: Feb. 14, 2024
Kishiya Kazuhiro
キシヤ カズヒロ | Kishiya Kazuhiro
Affiliation and department：
Job title：
Professor
Research field (1)：
Commerce
Research keywords (4)：
advertising management
, consumer behavior
, marketing
, marketing;consumer behavior;advertising management;
Research theme for competitive and other funds (15)：
- 2020 - 2023 Examining brand endorsements on social media
- 2017 - 2023 ソーシャルメディア時代の購買意思決定に関する実証研究
- 2014 - 2018 Examining cross-media effect between traditional, online media and point of store
- 2011 - 2015 Examining the relationship between online social interaction and trustworthiness toward website.
- 2011 - 2015 The historical research on the groundbreaking stage of digital book diffusion process
- 2011 - 2015 Research on the Effect of ICT on the Diffusion of Products with Network Externalities
- 2010 - 2014 Empirical study on global company website management
- 2009 - 2010 Measuring and developing literacy on web
- 2008 - 2010 Research on Diffusion of New Products with Network Externalities based on Technology Acceptance Model
- 2007 - 2009 Brand Communication under the Cross Media Environment : US, UK, and Japan
- 2006 - 2008 RESEARCH FOR STRATEGY AND MANAGEMENT IN ADVERTISER'WEB-SITE
- 2006 - 2008 Empirical Study on Competitive Advantage of Robust Design Strategy in Marketing Competition.
- 2004 - 2005 情報技術導入におけるビジネスシステム構築プロセスの理論と実践
- 2003 - 2005 Comparative Study of Branding Strategies by Manufacturers and Retailers : UK, USA, and Japan
- 2003 - 2004 広告における組織間間係のビジネスシステムの構築
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Papers (31)：
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KISHIYA,Kazuhiro. Brand Endorsement on Instagram: How do expertise and similarity affect endorsed and alternative brands via searching behavior?. Kansai University Review of Business and Commerce. 2022. No. 21 (March), pp. 17-29
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Kishiya,Kazuhiro. Examining the Influence of Media Usage on Product Placement Effectiveness. 2017 proceedings of conference of the American Academy of Advertising,. 2018. 61-68
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Kishiya,Kazuhiro. Exploring the Impact of Celebrity Endorsement on Product Placement Effectiveness. International Journal of Marketing & Distribution. 2018. Vol.2(1),25-35
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Kishiya,Kazuhiro. Examining the Influence of Media Usage on Product Placement Effectiveness. 2017 proceedings of conference of the American Academy of Advertising,. 2018. 61-68
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Kishiya,Kazuhiro. Exploring the Impact of Celebrity Endorsement on Product Placement Effectiveness. International Journal of Marketing & Distribution. 2018. Vol.2(1),25-35
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Books (9)：
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コミュニケーションにおける価値創造
石井淳蔵、廣田章光、坂田隆文『1からのマーケティングデザイン 2016
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コトラー世界都市間競争
中央経済社 2015
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ネット・リテラシー:ソーシャルメディア利用の規定因
白桃書房 2013
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広告のマネジメント
廣田章光・石井淳蔵編『Iからのマーケティング』 2009
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実践ビジネスプラン
中央経済社 2009
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Lectures and oral presentations (30)：
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Examining the Influence of Media Usage on Product Placement Effectiveness
(2018 AmericanAcademy of Advertising Annual Conference 2018)
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Examining the Influence of Social Capital on e-WOM Behavior and Brand Experience for SNS Platform
(2016 American Marketing Association Summer Educator's Conference Educator's Conference 2017)
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Antecedent and Consequences of Value on Embedded Brand Sites on SNSs
(16th InternationalConference on Research in Advertising 2017)
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インターネット媒体における広告効果研究
(多国籍企業学会西部部会 2016)
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Examining the Relationship among National Culture, Lindividual-level Variable and Consumer Attiutde,
(19th International Conference on Knowledge Based and Intelligent Information and Engineering Systems 2015)
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Education (3)：
- - 2000 Kobe University Graduate School, Division of Administration a study of commerce
- 2000 - Kobe University Graduate School, Division of Administration a study of commerce
- - 1995 Yokohama City University Faculty of Commerce Department of business management
Professional career (1)：
Work history (1)：
- 2000/04/01 - Kansai University/full-time lecturer
Awards (1)：
- 2011/11/09 - 吉田秀雄記念事業財団 平成22年度吉田秀雄記念事業財団研究助成(常勤研究者の部)奨励賞受賞
Association Membership(s) (4)：
American Marketing Association
, 日本消費者行動学会
, 日本広告学会
, Japan society of Marketing and Distribution
