Rchr
J-GLOBAL ID:200901020061083188   Update date: Jan. 15, 2020

Uehara Wataru

ウエハラ ワタル | Uehara Wataru
Affiliation and department:
Job title: Associate Professor
Research field  (1): Commerce
Research keywords  (2): Branding ,  Marketing
Research theme for competitive and other funds  (3):
  • 2008 - 現在 Influence of marketing department of Japanese firms
  • 2006 - 現在 Influence of social factors on brand evaluation
  • 2004 - 現在 Standardization of International Advertising
Papers (20):
  • Wataru Uehara. Polymorphic Marketing: Value Creation by ICT. Japan Marketing Journal. 2017. 37. 1. 5-21
  • Fukutomi, G, Y. Yamashita, W. Uehara, H. Fukuchi, M. Sasaki. Dysfunction from Focusing on Overseas Business (jointly worked). GSTF Journal on Business Review. 2017. 5. 1. 28-37
  • Sasaki, M, Y. Yamashita, Y. Washida, W. Uehara, G. Fukutomi, H. Fukuchi. Managing foreign subsidiaries in emerging countries: Are they different from Western subsidiaries? (jointly worked). Proceedings of the 17th Academy of Marketing Science World Marketing Congress. 2014. 240-240
  • Uehara, W, Y. Washida, T. Matsui. Do foreign creative industry products contribute to the promotion of products imported from the same country? Case of Japanese and Korean products in emerging economies (jointly worked). Proceedings of the 2014 Global Marketing Conference. 2014. 1909-1912
  • Uehara, W. Japanese Firms in Emerging Asia: Their Capabilities, Organizations, and Challenges. 日本商業学会第64回全国研究大会報告論集. 2014. 33-33
more...
Books (6):
  • Japanese firms in emerging markets
    Douyukan 2018 ISBN:9784496053672
  • Development of Emerging Economies and Megacities
    University of Tokyo Press 2016 ISBN:9784130651547
  • Marketing Challenges in a Turbulent Business Environment
    Springer International Publishing 2015 ISBN:9783319194271
  • Marketing Dynamism & Sustainability: Things Change, Things Stay the Same
    Springer International Publishing 2014 ISBN:9783319109114
  • Proceedings of the 2010 Academy of Marketing Science (AMS) Annual Conference
    Springer International Publishing 2014 ISBN:9783319117966
more...
Lectures and oral presentations  (7):
  • Polymorphic Marketing
    (Japan Marketing Academy Joint Conference of Research Projects 2019)
  • Issues on foreign subsidiaries of Japanese firms: An exploratory research in Thailand
    (Marketing Conference 2018 2018)
  • Metrics-driven Climate and Metrics-based Marketing Control Process
    (Association of Marketing Theory and Practice Annual Meeting 2018 2018)
  • Marketing and Financial Metrics in Sales Management
    (17th International Marketing Trends Conference 2018)
  • Dysfunction from Focusing on Overseas Business
    (5th Annual International Conference on Enterprise Marketing and Globalization 2016)
more...
Education (3):
  • 2005 - 2008 Hitotsubashi University Graduate School, Division of Commerce
  • 2003 - 2005 Hitotsubashi University Graduate School, Division of Commerce
  • - 2002 Hitotsubashi University Faculty of Commerce
Work history (4):
  • 2018/04/01 - 現在 Hitotsubashi University Associate Professor
  • 2012/10/01 - 2018/03/31 Hitotsubashi University Associate Professor
  • 2011/04/01 - 2012/09/30 Hitotsubashi University Assistant Professor
  • 2008/04/01 - 2011/03/31 Musashino University
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