Rchr
J-GLOBAL ID:200901020061083188   Update date: Feb. 01, 2021

Uehara Wataru

ウエハラ ワタル | Uehara Wataru
Affiliation and department:
Job title: Associate Professor
Research field  (1): Commerce
Research keywords  (2): Branding ,  Marketing
Research theme for competitive and other funds  (5):
  • 2015 - 現在 マーケティング機能の分散と調整に関する研究
  • 2008 - 現在 Influence of marketing department of Japanese firms
  • 2006 - 現在 Influence of social factors on brand evaluation
  • 2004 - 現在 Standardization of International Advertising
  • 2019 - 2022 アジア新興国の現地法人におけるマーケティング組織の構築
Papers (26):
  • Uehara, W, N. Assarut. Foreign food consumption as an extraordinary experience: A comparative study on the perceived value of Japanese and Thai consumers (jointly worked). Tourism. 2020. 68. 2. 120-129
  • Furue, N, Aziz, Y. A, Mori, K, Hermawan, A. A, Assarut, N, Uehara, W, Washida, Y. Low-Risk Innovative Ideas with High Self-Confidence: Innovation Process Characteristics in ASEAN Countries (jointly worked). International Journal of Innovation and Technology Management. 2020. 17. 2. 1-19
  • Suzuki, S, T. Matsui, W. Uehara, Y. Fujikawa. The Influence of Cultural Context on Value Co-Creation: A Cultural Models Approach (jointly worked). Proceedings of the European Marketing Academy. 2020
  • Wataru Uehara. Polymorphic Marketing: Value Creation by ICT. Japan Marketing Journal. 2017. 37. 1. 5-21
  • Fukutomi, G, Y. Yamashita, W. Uehara, H. Fukuchi, M. Sasaki. Dysfunction from Focusing on Overseas Business (jointly worked). GSTF Journal on Business Review. 2017. 5. 1. 28-37
more...
Books (10):
  • Japanese firms in emerging markets
    Douyukan 2018 ISBN:9784496053672
  • Development of Emerging Economies and Megacities
    University of Tokyo Press 2016 ISBN:9784130651547
  • Marketing Challenges in a Turbulent Business Environment
    Springer International Publishing 2015 ISBN:9783319194271
  • Marketing Dynamism & Sustainability: Things Change, Things Stay the Same
    Springer International Publishing 2014 ISBN:9783319109114
  • Proceedings of the 2010 Academy of Marketing Science (AMS) Annual Conference
    Springer International Publishing 2014 ISBN:9783319117966
more...
Lectures and oral presentations  (18):
  • Foreign Food Consumption as an Extraordinary Experience: A Comparative Study on the Perceived Value of Japanese and Thai Consumers
    (International Tourism Conference Dubrovnik 2019)
  • Foreign Food Consumption as an Extraordinary Experience
    (Japan Institute of Marketing Science 2019)
  • Polymorphic Marketing
    (Japan Marketing Academy Joint Conference of Research Projects 2019)
  • Issues on foreign subsidiaries of Japanese firms: An exploratory research in Thailand
    (Marketing Conference 2018 2018)
  • Metrics-driven Climate and Metrics-based Marketing Control Process
    (Association of Marketing Theory and Practice Annual Meeting 2018 2018)
more...
Education (3):
  • 2005 - 2008 Hitotsubashi University
  • 2003 - 2005 Hitotsubashi University
  • - 2002 Hitotsubashi University
Professional career (2):
  • 博士(商学) (一橋大学)
  • 修士(商学) (一橋大学)
Work history (4):
  • 2018/04/01 - 現在 Hitotsubashi University Graduate School of Business Administration Associate Professor
  • 2012/10/01 - 2018/03/31 Hitotsubashi University Graduate School of Commerce and Management Associate Professor
  • 2011/04/01 - 2012/09/30 Hitotsubashi University Graduate School of Commerce and Management Assistant Professor
  • 2008/04/01 - 2011/03/31 Musashino University Faculty of Political Science and Economics
Awards (2):
  • 2018/01 - International Marketing Trends Congress Marketing Trends Awards
  • 2014/07 - Taylor and Francis Taylor and Francis Best Conference Paper Award Do Foreign Creative Industry Products Contribute to the Promotion of Products Imported from the Same Country? Case of Japanese and Korean Products in Emerging Economies
Association Membership(s) (6):
Academy of Marketing Science ,  American Marketing Association ,  日本広告学会 ,  組織学会 ,  日本商業学会 ,  日本マーケティング・サイエンス学会
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