Kimura Tatsuya

キムラタツヤ | Kimura Tatsuya

Affiliation and department：
Job title： Professor

Research field (2)： Commerce , Business administration

Research keywords (3)：消費経済社会論 , 経営学 , マーケティング

Research theme for competitive and other funds (6)：

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Papers (20)：

Tatsuya Kimura. New Customer Satisfaction Index for the Japanese Market: From Net Promoter Score to Promoter Score Japan. GATR Journal of Management and Marketing Review (GATR JMMR) VOL. 7 (3) JULY - SEPTEMBER 2022. 2022. 7. 3. 129-137
AN EMPIRICAL INVESTIGATION OF THE RELATIONSHIP BETWEEN THE INTEGRATION OF R&D AND MARKETING DEPARTMENTS ON NEW PRODUCT PERFORMANCE. Conference Proceedings: 4th Biennial Conference of the Academy of World Business, Marketing and Management Development. 2010
Tatsuya Kimura. Cross-functional Interaction between Marketing and Research & Development: Effects on Integration and New Product Development Success. Journal of Management & World Business Research. 2010. Vol. 7. No. 1. 13-26
An analysis on the effectiveness of POP advertising and in-store promotion activities. Waseda bulletin of international management. 2009. 40. 40. 53-66
木村達也. 地球がビジネスに優先する企業パタゴニア. 早稲田ビジネススクールレビュー. 2008. 7. 6-10

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MISC (17)：

小から大を生むカリスマが語るシンプルに成功する方法(書評). 早稲田ビジネススクールレビュー. 2011. WEB版2月特別号
木村達也, インタビュー. 全員マーケティングとコラボレーションの重要性 ~内部組織へのマーケティング~. 月刊『ターンアラウンドマネジャー』. 2010. 6/10. 10. 11-16
Tatsuya Kimura. The Use of Mailing Lists on the Internet as a Collaborative Learning Vehicle in a Marketing Class in Japan. INTED2009 Proceedings CD. 2009. ISBN: 978-846127578-6
Tatsuya Kimura. Mailing Lists on the Internet as a collaborative Learning Vehicle in an MBA Class in Japan. ED-MEDIA Proceedings CD. 2009. ISBN 1-880094-73-8
木村達也. インターネット・マーケティングの勘どころ(4)~(6). daily UFJ経営情報クラブ/三菱UFJリサーチ&コンサルティング. 2006

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Books (22)：

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Lectures and oral presentations (13)：

Promoter Score Japan as a New Framework to Measure Loyaty of Japanese Market
(13th Global Conference on Business and Social Science 2022)
日本人消費者を対象とする顧客推奨度指標の最適化〜NPSからPSJへ〜
(日本マーケティング学会 2020)
An Introduction of the New Customer Loyalty Measurement in Japanese Market
(International Conference on Research in Management 2019)
Adaptability of the Net Promoter Score in the Japanese Market: Relationships between Customers' Recommendation Score and Customer Value
(8th Business and Management Conference 2018)
Effectiveness of Internal Marketing Directed at Care Workers in Japan
(International Conference on Marketing 2017)

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Works (2)：

Professional career (2)：

Committee career (3)：

Association Membership(s) (4)：

America Marketing Association , 日本広告学会 , 組識学会 , 日本商業学会

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