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J-GLOBAL ID:200901046512655074   Update date: May. 29, 2020

Tanaka Hiroshi

タナカ ヒロシ | Tanaka Hiroshi
Affiliation and department:
Job title: Professor
Research field  (1): Commerce
Research keywords  (3): Brand studies. ,  Marketing ,  Marketing
Research theme for competitive and other funds  (12):
  • 2011 - 2014 コミュニケーション・ダイナミズムが革新する新交流社会におけるメディア・マーケティング・生活の進化 -2020年のマーケティングコミュニケーション構造と広告-
  • 2010 - 2013 21世紀の消費文化の変容に関する研究
  • 2007 - 2010 高度化社会における新しい消費スタイルに関する研究-贅沢消費の日米比較-
  • 2006 - 2009 マーケティング技術と実務知識の日本から東アジア諸国への移転研究(Studies on transfer of marketing technology and know-how from Japan to Eastern Asian countries
  • 2007 - 2008 消費文化の変容に関する研究 -日本・アメリカ・アジアの国際比較研究-
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Papers (93):
  • TANAKA, Hiroshi. Intellectual property and brand: What intellectual property department can contribute to the enhancement of brand equity. Intellectual Property Management. 2019. 69. 4. 573-583
  • Tanaka, Hiroshi. Exploring Historical Status of Brand during Edo Era in Japan: From Pre-modern to Modern Period. Keizaigaku ronsan.(The Journal of economics.). 2018. 58. 5・6(合併号). 123-134
  • Takada, Atsushi, Tanaka, Hiroshi. Luxury brand strategy in automobile industry: A case of Lexus. Japan Marketing Journal. 2017. 36. 3. 52-70
  • Tanaka, Hiroshi, Rokkaku, Mari. Brand, exchange and innovation: An exploration of explananda in marketing. Japan Marketing Journal. 2016. 36. 3. 71-87
  • Hiroshi TANAKA. Marketing Management at Regional Headquarters in Singapore: Exploration of Key Factors for Success. Advances in Global Business, Vol.25, 219-220.The 25th World Business Congress of the International Management Development Association. 2016. 25. 219-220
more...
MISC (187):
  • Hiroshi Tanaka. How to plan brand strategy. Gas and Energy News. 2018. 2018. 8/27
  • Tanaka, Hiroshi. Is it good to have a strong brand?: On brand omnipotence. President. 2018. 2018. 3/19. 112-113
  • Tanaka, Hiroshi. Thoughts on Brand Strategy: After publishing Integrated Brand Strategy. Me:iku. 2018. 2018. Vol.3. 3-7
  • Tanaka, Hiroshi. Advertising Strategy in the Age of Social Media. Theories and Approaches to Advertising Communication. 2017. 2018. 12月20日. 13-22
  • Tanaka, Hiroshi. Fashion business in transition: Understanding changes of consumer behavior is the key. Nihon Keizai Shimbun. 2017
more...
Books (48):
  • Integrated Brand Strategy: Theory, Practice, & Cases.
    Yuhikaku Publishing, Co.,Ltd. 2017 ISBN:4641165106
  • Digital Marketing Strategy: A Casebook.
    Dobunkan Publishing. 2017
  • Contemporary Advertising.
    Yuhikaku. 2017
  • Consumer Behavior
    Chuo Keizai Sha 2015
  • Handbook of Brand Strategy
    Yuhikaku Publishing. 2014
more...
Lectures and oral presentations  (44):
  • Exploring new framework for brand strategy.
    (Japan Marketing Academy. Research project Meeting. 2018)
  • Paradox of Luxury Brands.
    (Japan Academy of Marketing, Research Project special session. Round table discussion. 2017)
  • Transformation of Luxury Brands
    (Institute for Innovation Management, Hosei University. Brand and Global Economy. 2017)
  • 統一論題シンポジウムパネル討議「グローバルブランドと経営革新」、国際戦略経営研究学会第 9 回年次大会・研究発表大会、青山学院大学。
    (国際戦略経営研究学会 2016)
  • Marketing management at regional headquarters in Singapore: Exploration of key factors for success.
    (International Management Development Association. 25th World Business Congress. Kingston University, London, UK. 2016)
more...
Works (1):
  • 「コミュニケーション・ダイナミズムが革新する新交流社会におけるメディア・マーケティングの・生活の進化」
    2014 - 2014
Education (3):
  • 1988 - 1991 Keio University business & commerce
  • 1983 - 1985 Southern Illinois University at Carbondale, Journalism Graduate Studies
  • 1970 - 1975 Sophia University Hispanic Studies.
Professional career (2):
  • Ph.D. (Kyoto University)
  • M.A., Journalism (Southern Illinois University at Carbondale)
Work history (5):
  • 2008/04 - 現在 中央大学大学院戦略経営研究科 教授
  • 1998/04 - 2008/03 Hosei University
  • 2003/04 - 2005/03 Columbia University
  • 1996/04 - 1998/03 Josai University Faculty of Economics
  • 1975/04 - 1996/04 株式会社電通 マーケティングディレクター
Committee career (6):
  • 2020/04/01 - 2021/03/31 日本消費者行動研究学会 副会長
  • 2020/04/01 - 2021/03/31 Japan Association for Consumer Studies Vice President
  • 2019/04/01 - 2021/03/31 日本マーケティング学会 副会長
  • 2019/04/01 - 2021/03/31 Japan Academy of Marketing Vice President
  • 2017/04/01 - 2019/03/31 Japan Academy of Marketing President
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Awards (4):
  • 2009/03 - 中央大学 中央大学学術研究奨励賞
  • 2007/11 - 日本広告学会 日本広告学会賞
  • 1998/11 - 日本広告学会 日本広告学会賞
  • 1991/11 - 日本広告学会 日本広告学会賞
Association Membership(s) (9):
Association for Consumer Research ,  日本心理学会 ,  The International Academy of Strategic Management ,  Japan Marketing Academy ,  Japan Academy of International Business Studies ,  日本商業学会 ,  日本消費者行動研究学会 ,  日本広告学会 ,  American Marketing Association
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