Tanaka, Hiroshi. Thoughts in marketing: Four orientations. Introduction to Medical Marketing. 2022
Tanaka, Hiroshi. Imagination and Brand: Towards a New Research Paradigm. Japan Marketing Journal. 2020. 39. 3. 7-20
TANAKA, Hiroshi. Intellectual property and brand: What intellectual property department can contribute to the enhancement of brand equity. Intellectual Property Management. 2019. 69. 4. 573-583
Hiroshi Tanaka, Motohiro Ando, Osamu Takamiya, Masafumi Emori, Minoru Ishida, Fumi Miura. Presence and Prospects of CMOs in Japanese Corporations: How Do CMOs contribute to Performance?. Japan Marketing Journal. 2019. 39. 1. 24-42
Tanaka, Hiroshi. Exploring Historical Status of Brand during Edo Era in Japan: From Pre-modern to Modern Period. Keizaigaku ronsan.(The Journal of economics.). 2018. 58. 5・6(合併号). 123-134
Tanaka, Hiroshi. Reviewing Contemporary Advertising in 21st Century: On the Publication of "Contemporary Issues in Advertising". Bulletin of Nikkei Advertising Research Institute. 2022. 322. 42-43
TANAKA, Hiroshi. Book review on "Sara-kin no rekishi"(History of Loan Shark). Nihon Keizai Shimbun. 2021
Hiroshi Tanaka. How to plan brand strategy. Gas and Energy News. 2018. 2018. 8/27
Tanaka, Hiroshi. Is it good to have a strong brand?: On brand omnipotence. President. 2018. 2018. 3/19. 112-113
Tanaka, Hiroshi. Thoughts on Brand Strategy: After publishing Integrated Brand Strategy. Me:iku. 2018. 2018. Vol.3. 3-7
Local Brand Strategy for Success: A Prescription.
(The Second CRC International Symposium, Ceramic Research Center, Saga University. 2022)
What is "useful" consumer research?
(Conference 2022 Fall, Japan Association for Consumer Studies. 2022)
The Background and Significance of the Publication of Brand Strategy Casebook 2.0.
(Online Symposium "Learning Brand Strategy by Cases: Brand Strategy Casebook 2.0" 2021)
Exploring new framework for brand strategy.
(Japan Marketing Academy. Research project Meeting. 2018)
Paradox of Luxury Brands.
(Japan Academy of Marketing, Research Project special session. Round table discussion. 2017)
1988 - 1991 Keio University Graduate School, Division of Commerce business & commerce
1983 - 1985 Southern Illinois University at Carbondale, Journalism Graduate Studies Journalism Graduate Studies
1970 - 1975 Sophia University Faculty of Foreign Language Hispanic Studies.
Professional career (4)：
Master of Arts in Journalism (Southern Illinois University at Carbondale, Journalism Graduate Studies)
修士 (米国サザン・イリノイ大学カーボンデール校)
博士(経済学) (京都大学)
Ph.D. in Economics, Kyoto University (Kyoto University)
Work history (20)：
2023/12 - 現在 Chuo University The Institute of Business Research Visiting Researcher
2022/04 - 現在 Chuo University
2019/04 - 現在 Kenichi Ohmae Graduate School of Business Graduate School of Management Adjunct Professor
2019/04 - 現在 The Graduate School of Project Design Graduate School of Project Design Adjunct Professor
2016/04 - 現在 Hosei University The Research Institute of Innovation Management Visiting researcher
2022/04 - 2023/03 Waseda University Institute for Global Strategic Leadership Invitational Research Fellow
2021/09/30 - 2022/03/31 Tokyo University of Science Faculty of Management Visiting lecturer
2008/04 - 2022/03 中央大学大学院戦略経営研究科 教授
2017/04/01 - 2017/09/30 Faculty of Business Administration, Aoyama Gakuin University. Visiting lecturer.
1998/04 - 2008/03 Hosei University Faculty of Business Administration Department of Markets and Management Professor
2006/04 - 2007/03 法政大学大学院経営学研究科長
2003/04 - 2005/03 Columbia University in the City of New York. Graduate School of Business/Center on Japanese Economy and Business Visiting Scholar/Visiting Fellow
1996/04 - 1998/03 Josai University Faculty of Economics Associate Professor
1996/04 - 1996/09 静岡学園短期大学非常勤講師
1975/04 - 1996/04 Dentsu Incorporated. Yokkaichi Branch, Nagoya Branch, Tokyo Headquarter-News Paper Division, Marketing Division. Marketing Director
1991/04 - 1991/09 女子美術短期大学非常勤講師
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Committee career (14)：
2022/04 - 現在 Japan Association for Consumer Studies Honorary Fellow
2021/04 - 現在 Japan Marketing Academy Fellow
2022/04 - 2023/03 Japan Association for Consumer Studies Vice President
2021/04/01 - 2022/03/31 日本消費者行動研究学会 会長
2021/04/01 - 2022/03/31 Japan Academy of Consumer Studies President
2020/04/01 - 2021/03/31 日本消費者行動研究学会 副会長
2020/04/01 - 2021/03/31 Japan Association for Consumer Studies Vice President
2019/04/01 - 2021/03/31 日本マーケティング学会 副会長
2019/04/01 - 2021/03/31 Japan Academy of Marketing Vice President
2019/04 - 2021/03 Japan Marketing Academy Editor-in-Chief, Marketing Review
2017/04/01 - 2019/03/31 Japan Academy of Marketing President
2017/04/01 - 2019/03/31 日本マーケティング学会 会長
2014/04/01 - 2016/03/31 中央大学 評議員
2014/04/01 - 2016/03/31 Chuo University Councilor
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Awards (12)：
2022/10 - Japan Academy of Marketing Japan Academy of Marketing, Annual Award of Marketing Books. Semi Grand Prize. Tanaka, Hiroshi(eds.). (2021) Brand Strategy Casebook 2.0.
2019/03/08 - Chuo University Academic Research Award Japan
2013/10 - Japan Academy of Marketing Best Paper Award メディア接触のコウホート効果に関する研究
2009/03 - 中央大学 中央大学学術研究奨励賞
2008/11/15 - Japan Academy of Advertising Award for distinguished contribution to advertising research 著書『広告心理』の業績に対して。
2007/11 - 日本広告学会 日本広告学会賞
2000/10 - Japan Academy of Advertising Award for distinguished contribution to advertising research. 著書『現代広告論』の業績に対して。
1998/11 - 日本広告学会 日本広告学会賞
1991/11 - 日本広告学会 日本広告学会賞
1991/10 - Japan Academy of Advertising Award for distinguished contribution to advertising research. 著書『新広告心理』の業績に対して
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Association Membership(s) (6)：
Association for Consumer Research
, Japan Marketing Academy
, 日本商業学会
, Japan Association for Consumer Studies.
, 日本広告学会
, American Marketing Association
