Tatsuro Toba

トバタツロウ | Tatsuro Toba

Affiliation and department：
Job title： Professor

Research field (2)： Commerce , Business administration

Research keywords (11)： Marketing , Internatinoal Marketing , Global Marketing , Social Marketing , Distribution , Comparative Distribution , International Distribution , Distribution System , Retailing , International Retailing , International Business

Research theme for competitive and other funds (8)：

2023 - 2026 Research on the Creation of the Demand Chain and Social Responsibility of Retailers
2020 - 2023 Research on Self-Innovation of Local Retailers in Southeast Asia
2018 - 2021 Multidirectional Study of the Local Company on Paradigm Shift of the International Business
2018 - 2021 Empirical Research on Cooperative Commerce in France
2015 - 2018 A Research on the Creative Adaptation of Multinational Retailers

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Papers (47)：

Toba Tatsuro, Wu Wenzhuo. Marketing Strategy of UNIQLO in the Chinese Market: Glocal Marketing by Pursuing Global Standardization in the Contextual Institution of the Local Market. Fudai Keizai Ronshu. 2024. 69. 2/3. 79-114
Tatsuro Toba. Glocal Marketing of a Danish Retailer in the Japanese Market: The Case Study of Flying Tiger Copenhagen. Warm topic. 2023. 174. 174. 10-24
Tatsuro Toba. A Research on Divestment of Western Distributors from the Japanese Market: ACase Study of METRO Cash & Carry Japan. Economy of Consumption Research. 2023. 12. 164-179
Tatsuro Toba. International Expansion of Japanese Retailer and Withdrawal: A Case Study of MINISTOP CO.,LTD. Warm topic. 2022. 167. 24-39
Tatsuro Toba. Vertical Integration of Retailers and Its Social Responsibility: A Case Study of Fast Retailing. Economy of Consumption Research. 2022. 11. 144-158

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MISC (6)：

Tatsuro Toba. Book Review: International Markeitng of Japanese Retail Companies, Dobunkan, 2022. Japan Marketing History Review. 2023. 2. 2. 209-215
Tatsuro Toba. Book Review:Theory and History of Establishment of Retail Format, Dobunkan, 2020. Japan Marketing History Review. 2022. 1. 2. 250-257
Toba Tatsuro. Book Review: Béatrice Collin and Jean-François Delplancke, L'oréal, La Beauté De la Stratégie, Dunod Éditeur, 2018. Distribution Studies : The Journal of Japan Society for Distributive Sciences. 2020. 47. 87-97
Toba Tatsuro. Book Review: Oishi Yoshihiro, Practical Global Marketing, Minerva Shobo, 2017. Distribution Studies : The Journal of Japan Society for Distributive Sciences. 2019. 45. 55-65
Book Review: Kawabata Motoo, Consumption Continent Asia, Chikuma Shobo, 2017. Distribution Studies : The Journal of Japan Society for Distributive Sciences. 2018. 43. 85-95

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Books (24)：

A Handbook of Retailing & Distribution System : Unpacking the Relevant Theories, Phenomena, and Statistics
Yuhikaku Publishing Co., Ltd. 2022 ISBN:9784641165991
The Cycle of “Wheel of Retailing”: Dynamics Underlying the Historical Development of the American Retail Industry
Dobunkan Shuppan 2022 ISBN:9784495650131
International Expansion of Japanese Retailers
Chuokeizaisha 2022 ISBN:9784502406713
International Expansion of Western Retailers
Chuokeizaisha 2019 ISBN:9784502318917
History of Marketing Theory: American edition II
Dobunkan Shuppan 2019 ISBN:9784495649517

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Lectures and oral presentations (78)：

nternational Marketing of Japanese Food Service Companies: Consideration Based on Chain Store Theory
(Japan Society for Distributive Sciences, 1st Kyushu Regional Meeting in Academic Year 2024 2024)
Consideration of Ocean's Withdrawal Experience in the International Expansion: Perspectives of "Passive Withdrawal" based on Failure and "Active Withdrawal" based on Strategy
(Japan Academy for Consumption Economy, 2nd Kansai Regional Meeting in 2023 Fiscal Year 2024)
A Study on the International Expansion of Specialized Retail Formats and Their Local Adaptation Strategies
(Japan Academy for Consumption Economy, West Japan Conference 2023 2023)
International Expansion of Retailers and Creation of Demand Chains
(Japan Society for Distributive Sciences, 37th National Conference 2023)
International Expansion of Japanese Convenience Stores and Creation of Demand Chains
(Japan Society for Applied Management, 66th National Conference 2023)

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Professional career (1)：

Ph.D.(Regional Policy Studies)

Work history (5)：

2019/10 - 現在 University of Toyama Faculty of Social Sciences Professor
2015/04 - 現在 University of Toyama Faculty of Economics Professor
2010/04 - 2015/03 University of Toyama Faculty of Economics Department of Business Administration Associate Professor
2008/04 - 2010/03 Osaka University of Commerce Faculty of Business Administration Department of Commerce Associate Professor
2005/04 - 2008/03 Osaka University of Commerce Faculty of Business Administration Lecturer

Association Membership(s) (6)：

JAPAN SOCIETY OF MARKETING & DISTRIBUTION , JAPAN SOCIETY FOR DISTRIBUTIVE SCIENCES , THE JAPAN ACADEMY FOR CONSUMPTION ECONOMY , MARKETING HISTORY SOCIETY OF JAPAN , JAPAN SOCIETY OF MARKETING HISTORY , JAPAN SOCIETY FOR APPLIED MANAGEMENT

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