Rchr
J-GLOBAL ID:200901081055431483   Update date: Jun. 25, 2019

SASAKI Shigeru

ササキ シゲル | SASAKI Shigeru
Affiliation and department:
Job title: Professor
Research field  (1): Commerce
Research keywords  (3): Place Marketing ,  Tourism Exchange ,  Marketing
Research theme for competitive and other funds  (3):
  • A Theory for Distribution Channel System
  • Cooperative Conflict for Customer Satisfaction
  • Comunity Business and Downtown Revitalization
Papers (6):
  • SASAKI Shigeru. Strategic Position of DMO in regional Tourism. Journal of Tourism Studies. 2019. 18. 1-11
  • SASAKI Shigeru. A Case Study on Global Strategy by Local Entities-Cultural conversion-. Journal of Leisure and Tourism. 2018. 5. 91-96
  • SASAKI Shigeru. An Attempt of Global Marketing Strategy grounded on Place Culture: How to translate local culture into other culture. Bulletin of the Institute of Regional Sceience. 2017. 52. 2. 1-15
  • SASAKI Shigeru. A Case Study on Global Strategy by Local Entities III. 2016. 52. 1. 21-34
  • SASAKI Shigeru. A Case Study on Global Strategy by Local Entities. Takasaki City University of Economics, Institute for Research of Regional Economy. 50. 2. 47-58
more...
MISC (28):
  • A Fundamental Study on Organizational Buying Behavior. MEMOIRS OF THE GRADUATE SCHOOL MEIJI UNIVERSITY. 1988. 25. 2
  • A Study on Channel Communication System. 1989. 26. 2
  • A Study on Marketing Communications and Corporate Communications. 1990. 27. 2
  • A Basic Study on Revolutional History of Distribution in Japan. 1991. 28. 2
  • Indicators for Establishing Creative Distribution Systems in Japan. THE JOURNAL OF TAKASAKI CITY UNIVERSITY OF ECONOMICS. 1991. 34. 2
more...
Books (4):
  • Strategic Market Planning : The Persuit of Competitive Advantage (by George S. Day)
    DOYOUKAN 1992
  • The Role of Internal Marketing for Distribution channels
    Nippon Keizai Hyouronsha 1993
  • Marketing for Creative Distribution Systems
    1993
  • A New Perspective on Distribution system
    Gyosei 2003
Lectures and oral presentations  (11):
  • みなかみ町の観光戦略を生かし切る観光戦略の立案に向けて
    (みなかみ町地域活性化特別委員会 2014)
  • 国際戦略と人材育成
    (高崎市産創館マーケティングセミナー 2014)
  • 自治体の国際戦略
    (群馬県幹部職員研修 2014)
  • Because of Gunma
    (群馬県外資系企業等向け現地ツアー 2015)
  • 農産物マーケティングを考える
    (JA栃木中央会、JA中核人材育成研修会 2015)
more...
Education (2):
  • - 1983 Meiji University Faculty of Commerce
  • - 1991 Meiji University Graduate School, Division of Commerce
Association Membership(s) (1):
THE ASSOCIATION FOR LEISURE AND TOURISM STUDIES
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