Rchr
J-GLOBAL ID:200901082276239435   Update date: Jul. 07, 2020

Yamamoto Hikaru

Yamamoto Hikaru
Research field  (2): Commerce ,  Commerce
Research keywords  (8): community ,  marketing ,  consumer behavior ,  social network ,  web marketing ,  personal influence ,  word-of-mouth ,  platoform
Papers (20):
  • Yamamoto, Hikaru. The effect of secondary market options on the shopping behavior in primary market. 2020. 40. 2
  • Hikaru Yamamoto, Nina Sugiyama, Fujio Toriumi, Hikaru Kashida, Takuma Yamaguchi. Angels or demons? Classifying desirable heavy users and undesirable power sellers in online C2C marketplace. Journal of Computational Social Science. 2019. 2. 315-329
  • Hikaru Yamamoto. C2C Interactions in the Digital Media Environment-A Review and Perspective. Journal of Marketing Science. 2019. 26. 1. 7-39
  • Yamamoto, Hikaru, Ohshima, Hiroumi. Proactive or Reactive? Platform Governance Strategy in C2C Marketplace. Proc. PACIS 2017. 2017. 116
  • Hikaru Yamamoto. Enhancing engagement behavior using Shikake. AI & SOCIETY. 2014
more...
MISC (1):
  • Hikaru Yamamoto. Social media. Hitotsubashi Business Review. 2012. 60. 1. 90-91
Books (2):
  • Social Media and Marketing
    2017
  • "Measuring Brand Community Strength" in Daniel, B.K. ed. Handbook of Research on Methods and Techniques for Studying Virtual Communities: Paradigms and Phenomena
    Information Science Publishing 2011 ISBN:1609600401
Lectures and oral presentations  (11):
  • Where And Why Do You Search Online? Empirical Analysis On Online Search Intent
    (2019 INFORMS Marketing Science Conference 2019)
  • Proactive or Reactive? Platform Governance Strategy in C2C Marketplace
    (PACIS 2017 2017)
  • Brand Growth And Advertising: Latent Growth Curve Modeling Approach
    (2017 Marketing Science Conference 2017)
  • Understanding Online C2C Marketplaces in Japan
    (SCP-JACS Collaborative Conference 2017)
  • Examining the social values of loyal customers
    (2016 Marketing Science Conference 2016)
more...
Professional career (1):
  • Ph.D.
Work history (4):
  • 2014/04 - 現在 Keio University Associate Professor
  • 2008/04 - 2014/03 Seikei University
  • 2005/04 - 2008/03 Seikei University
  • 2004/04 - 2005/03 The University of Tokyo
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